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[Music] Digital Signage simply defined it means using hi-def screens to strategically broadcast advertising or multimedia content and add attention getting way you're seeing this emerging technology more and more because no other media makes it possible to deliver dynamic content at the right location at the right time for maximum impact compared to traditional printed signage digital signage enables you to reach audiences more effectively and in real time using conventional methods it's almost impossible to make any revisions once the sign is in place however with digital signage you not only disseminate information more quickly and save on printing costs but you have the ability to update content on the fly even from an off-site location digital signage is exploding in every industry from retail to corporate lobbies from hospitals to hotels from trade shows to schools and university campuses why because it grabs attention whether you want to keep people informed of events and last-minute changes boost sales and brand loyalty tailor marketing to a specific audience or set up emergency messaging what's really great is that it's become affordable even for small businesses how complex Achatz depends on several factors the number of people and sites you want to reach how scalable you want it to be for future growth how you want to manage distribute and update content the type of content you want to show as they say content is king and it can be in a number of forms static text crawling text still photos graphics flash files video that's pre-recorded and video that streamed live and all of these can be created by you or if your budget allows by an outside ad agency and then there's the delivery method it can come from a DVD player a USB flash drive a media or file server from the web you name it so what do you need to get started you can deploy a digital signage solution today by simply using an LCD or Plasma screen a standalone media player loaded with some kind of content and power in this application the player typically attaches behind the screen and you update content on a weekly or daily basis using removable media it's the most economical way to get digital signage up and running it does have its limits though with a standalone player you can play pre-recorded content only and if you use multiple displays the message is the same on every screen but if all you want is a PowerPoint like presentation with bullets your logo a photo or two and a pre-recorded video clip a standalone player may be all you need so what if you want to play different messages at multiple locations and you want more manage control over your content then you'll want a more sophisticated type of player one that will allow you to show different messaging content on different screens play RSS feeds from the web stream live video and make updates in real time without going out to the screens themselves these more advanced media players usually include templates for setting up zones for both recorded and live content you can drag and drop a JPEG image here your company logo for instance right next to a zone playing a live TV or video feed then down here you can add a new sticker crawl from an RSS feed or even plug-in ad-hoc messaging that you too on the fly it's all pretty simple and with some players can even be done remotely through a browser-based IP connection or a wired network link different solutions come with different complexities when you implement multiple screens putting digital signage on a network may make the most sense especially if you have screens in multiple locations for example if you're in a university setting and have a 60 screen deployment do you give each department the ability to change content on certain screens or do you want it centrally controlled then there's the matter of how much training will be involved Plus you also have to satisfy the requirements of your IT and security personnel lots of questions we know but it doesn't have to be difficult let's work together black box Network Services is a supplier who will work with your budget and meet your needs today and tomorrow we're your everything behind the screen source for not only basic digital signage but for all you need to split extend and manage a fully networked multi-screen setup and be sure to check out our microsite it's full of helpful tutorials and tips on how to get started black box network services integrated solutions delivered for digital signage and more you [Music]