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Draft signatory company

hi i'm matlab and this is it's my business now today i want to help you write a business or company profile that will be able to make you stand out from your competitors a money making profile a business and a company profile is like a cv for your business it's supposed to tell us about what products or services that you offer what the company's about where did it start why does it even exist just the overall feel and the professionalism of your company you need to know how to not only present your profile in order to make sure that it really speaks to your target market right to the people that you want to make sure that you're able to get your business from i remember a number of years ago when i started one of my businesses one big client of mine asked me for a company profile and i literally froze up i was just sitting there like because i did not have one i didn't even know that i needed one and i don't want that to happen to you so in this episode i'm going to help you put your business profile together hello i'm from canada an afropreneur social entrepreneur commercial lawyer and philanthropist was an undeniable obsession to inspire and empower african entrepreneurs and that's why i'm making your business my business your business profile is pretty much a reflection of your business right its culture its style its overall feeling so you need to make sure that it's a reflection of that don't portray or make try make something that is so formal so serious that it doesn't even look like it actually matches the type of business that you do if you have a dance company for instance you know that you want to choose things that are vibrant so it doesn't make sense to go and use the style of a business profile of let's say an engineering firm over your type of business you need context you need to understand what type of business you have and then also make sure that you adjust the style that's in line with the colors that you choose as well this format and the setting that you use now the first thing that i encourage you to do is start by writing a catchy introduction start by addressing things like what mission that you have right in order to be able to solve a certain problem so that's what your mission communicates and it communicates the existence of your business why it exists and also ultimately what problem are you solving what are you coming in to help them with right because that's ultimately the bigger purpose of why you're coming into their business you're trying to add value through your products or services to that particular customer or client now a mistake a lot of people make is that they want to talk about themselves they're a...