Electronically Sign Conversion Rate Optimization Proposal Template Made Easy

Digisign conversion rate optimization proposal template

in this video I'll tell you about the most crucial element of any website it is the CTA button or call to action and I will explain my six rules of creating successful call to action which will require on the 10 minutes of your time and it can increase your conversions dramatically what is a CPA or call to action it is a sub command to your website visitors to do a desire action this is because as a website owner you want something from the people who are visiting your website in the ideal world I would only help like white background and a huge red button enter your credit card number and deliver address that's it but in the real world we cannot do it without some trust elements and items of your page so I will explain my six rules of cretinous successful call to action and I will also explain to you two devious mistakes which are responsible for reducing conversions even if you have the best call to action ever hey Victor scare from the speaks a legends in on this channel to share hands-on tips and tricks that you're using every day to help our customers to get their merciless traffic squeeze or websites if this is something you're interested in semaj the subscribe button to receive more tips and tricks and the rule to write a successful call to action number one is to start with what your lead wants to let's say annually and I want to know your delivery options so you may include the same text in your call-to-action except I want to check delivery options or share free consultation or have a test with the best diet program for your body type most people don't understand it that you should not include your call to action just like check or send or subscribe or commute commit is a huge no-no I will explain it in the fifth or the sixth method that you should never use the word can meet your CTA and my rule to create a successful call to action number two is to explain how easy and fast this action is never cool example so this is a canvas website it is an online image editor and as you can see they've included a great call to action that it takes only 23 seconds to begin using this tool instead of months of styling Photoshop it is a great call to action you can do the same you know only require 5 seconds or it is just a free no strings attached phone call without sell you with something or it's just a calendar where you can pick the time to visit our brick-and-mortar store and by the way about canva I have a cool PDF with my three favorite templates of the most successful websites where I also explain to you which elements on canvas website allows them to have insane conversions on this web page you can set this free PDF using the link down below and I've got another pro tip which you can also check in this free pdf is that you should have a unique color for your CTA buttons this is because your website visitors will kind of subconsciously see this bright spot on your website while and just casually scroll in it and they'll understand what is the action you want them to do what does your website is all about is it about scheduling a free call or maybe they can subscribe to something free or get some freebie or maybe it's a direct sale you know like enter your credit card number and make a purchase a my rule to create a successful call to action number three is to explain what happens next always explain what is happening next at least in broad strokes you can later have within more details like if after submitting the form you are redirecting your website visitors to the Thank You page you can just include a couple of paragraphs of more detailed information but only after you've got the information you want from them like email address phone number or their name and my rule number four is actually an extension to the third rule as to be as precise and concise as possible because you don't want any double entendres you just want your website visitors to quickly and easily understand what your website is all about and what will they receive from this call to action I like this comparison most of the people who have their first website think that my clients will be sitting behind their computers not distracted at all and searching my websites reading deep into the woods and fortunately this is not the case most of them will be let's say standing in line in your nearest FedEx office with you know like talk on the leash at the same time and they will be just like casual scrotum using only one finger and in this case you don't have their full attention and this is why your CTA buttons must be precise and concise as possible which brings me to my probe chip around 50% of all web traffic is coming from mobile devices people who are standing in line using only one finger and if your website is not rendered properly on these devices you're losing around 50 percent of all web traffic and I have a cool beer come to check if your website is mobile responsive with a free tool by Google which doesn't even require halation in your computer you can check this video right here and after hearing my first four rules you might think wow this may actually break my web design because well I need to be precise and concise but at the same time when my website visitors what's happening next and given them some more information my CTA button could be huge well don't worry about it don't worry about your web design when it comes to your CTA button because well to be honest your website visitors don't care about your web design they care about the information the content the product you're selling if Amazon will change its balance from yellow to green tomorrow it doesn't mean that people won't buy Nevison anymore and I have another cool video that the best web design is usually the cheapest one and that you need to proceed with the dirt-cheap web design to guarantee you the most conversions possible you can check this video here by the way and my rule to create a successful call-to-action number five is to show your product if you are selling some good yeah of course just show the picture of your item if you're selling some online courses or it's like infomercial product you can just create an icon like remember this PDF I showed you before yeah kind of like just to help them to see you know the face of what they will receive if your schedule a free call with your representative includes the picture like this is John our sales manager you know don't give the same injury say something like this is John from our company he will help you to understand something don't use the word sales manager because people are actually afraid of it sometimes and if you are selling some coal free session or something like this always make sure that you are explaining that it is a casual no-strings-attached phone call we won't upsell you or bombard you for weeks after this just explain it and I'm using the same on my website as you can see right here we believe that the only way to get a successful website is to have a decent web strategy and the traffic this thing is called a web strategy and the web strategy is a well comprehensive report which shows you where to get to target audience on which states cities or countries it is better for you to get cheap traffic and I have a quick view about web strategy can check it right here it will help you to understand where to get web stretch for dirt cheap and increase your chances of success my rule number six is to give some sort of a guarantee and do not use the word can if you need to give some guarantee to your leads and at the same time avoid any commitment from them well because they will refuse it don't use the word commit remember I told you in the beginning of this video and at the same time give some guarantee like it is just a casual session or you are not obliged to do anything no strings attached just free or something like that which you can use in your business give some guarantee and don't ask for any guarantees in return and I have another pro tip for you is that you need to have a proper placement I highly recommend you to use a sticky header which is always visible no matter on which part of your website your website visitors are with your main CTA this will help them to always keep in mind what you want from them and also to use CTA somewhere behind your footer and summer in the beginning of your landing page this will increase the chance of conversions I saw some websites where the CK is just in the beginning so I'm written all the way to the end and there is no CTA in the end so I need to scroll all the way up this is the stuff which reduces the chance of successful conversions and the next pro tip is that you should have more than one call to action for example your main call to action is to schedule a free call but some people may not like your free code in this case you can gather their emails to email them with some information down the road or maybe you want them to subscribe to your social media as a second to action you know what I will explain later another video how to create up to six cult actions on your website from the most push human like schedule a free call or enter your credit card number to the list push one but you will at least gather their emails to email them later or to remarket them later with Google Ads so what are you waiting for subscribe to this channel to receive more videos a good web strategy tells you how to get multiple cult to actions in align with your main goal and I have my extra pro tip for you I have a cool strategy how to create a successful small business website spending as less as you can while getting the bang for the buck while gaining the most conversions and while increasing your chances of success I have a great video about you can check this video right here and I'll see you in a second [Music]