eSign Photo Licensing Agreement Made Easy

Adapt photo license

[Music] hello my name is Melissa and I'm going to give you an overview of how fighter licensing works photo licensing is the best practice business model for when a photographer licenses they work to a client for a set territory timeframe agreed usage mania and fee this helps to ensure that the photographer and the client are both protected where the images uses to bind for the photographer and the client knows a computer is not going to have access to the same image the client also knows that they have a professional image with all the legal responsibilities such as model releases and property releases in order click start with the elements of Licensing that we can find in licensed pro we'll focus on commercial licenses today as editorial and personal licenses are fairly easy to understand we recommend you involve your client in this process it helps them to understand just what it is they're buying so in a commercial license we firstly have status the exclusive option means the photographer that creates the license image only to one client during the term of the license so it cannot be sold again to anyone during this term these licenses cost more than a non-exclusive license and non-exclusive license means your client understands you'll still be able to sell the image to another entity at any stage during the term of their license however as good business practice we recommend you consider not supply the same image used by one beverage company to one of the competitors you might not be in the business long however you may find a beard which company has no issue at all with the bank using the same image a new marketing collateral the next item is usage and you and your client can select the best options for their intended usage you can also add your own custom usages in here as well generally the fewer they choose the cheaper the licenses for them but often a client won't know fully what she says they needs to there's our or advertising option here that includes all the usages and usually attracts a high fee as a result we then come to territory which describes the region that images can be shown this also has an effect on the price of the license a smaller territory usually means a lower price so exclusive license might be limited to just the USA for example with digital images often transcending borders worldwide usages are gaining in popularity we recommend this for any online usage such as websites and social media attribution refers to whether or not you're going to be credited we recommend always trying to be credited for your photography but if your client is playing a premium from an image with a campaign and mind and that may not be possible and the final piece of the puzzle is probably the most important period this sets the timeframe for the license the...