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[Music] hey guys what's going on Shawn with Butler branding I thought it would be kind of cool to give you an inside look at behind the scenes of part of our process and specifically how do we go from strategy to design a lot of times there's a bit of mystery you know how do you go from a concept to something tangible or something that you can actually see when it comes to graphics and so today we're gonna be sitting with one of our designers Chris Orosco who's the mastermind behind a lot of the designs you've been seeing from Butler in more recent days and we're gonna show you a couple of different approaches that he takes because not every design is the same sometimes there's design for a logo or for an ad or for a publication and so let's kind of pick his brain to see what he's thinking to go from strategy to design come on inside all right guys meet Chris Chris Orosco he is one of the newer members of the butler team and he's the man responsible for a lot of the design work that's been coming out of Butler in more recent days Chris how long have you been doing design I've been designing for about seven years three years professionally okay and so Chris I I put out an interesting ad when we were looking for a graphic designer for help and basically I came up with the ugliest ad design I could think of and I wanted someone to basically tear it apart and make something better and Chris's response was actually the best out of all of them and so when I saw the things that Chris looks for in design that's definitely one of the things that we wanted to bring in-house and so I thought it'd be kind of cool to get a behind-the-scenes look at his process because it's one thing to strategize with clients what conceptually a website should look like or a brand identity system should look like and we try to do our best to take like abstract words or abstract ideas and input words to them and then give them to you and then somehow there's the mystery or magic that you convert that into something that looks beautiful and it's on point with the brand and so I'm interested to see your process and I think that's kind of what we're gonna do today so there's different types of designs that we're gonna be talking about so the first type is what I think is your favorite type of design right which is brand and branding okay so why is it your favorite I just love the freedom that it gives me I think it allows me to show the best that I can do okay and what is like the worst soul-sucking type of work you can usually production like stuff that you don't really get to...