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Fax mark answer

I recommend taking the beers there channel dedicated to a level business students this tutorial is going to have a look at how we might try and structure answers to questions that are worth 24 or 25 marks we'll throw a link in the top hand corner to other exam skills videos that might help you as you're preparing for your examinations the first thing we'll say about 24 or 25 mark questions is that there is no predefined structure the students have to use in their answers the exam boards are very careful not to release how they expect longer answer questions to be structured but lots of students feel like they'd like to have an idea in their head of how they might structure questions that are worth different amounts of marks when it comes to the exams so here's something that we could use for 24 25 markers if we feel like it works for us so if we take a look at a typical question that might be worth 24 or 25 marks in our exam such as a business has been paying declining dividends to its shareholders to what extent might greater investment in innovation help a business trying to improve shareholder returns now if we were trying to answer a 16 maybe up as high as a 20 mark question we'd probably set this out using three different sections maybe in our first section we talk about why greater investment in innovation might help businesses improve shareholder returns maybe we'd make a point like it might give the business a competitive advantage and maybe we could talk about some of the impacts of having a competitive advantage leading to ultimately shareholders benefiting through greater returns greater dividends in our second section and we probably want to make a counter point maybe something to say that greater investment in innovation might not improve shareholder returns maybe we could talk about the level of investment that might be needed how much money our business focusing on innovation might need to pump into research and development costs and we could go on a little chain of impacts ultimately leading up to how that might damage the returns that we're able to give shareholders now for 16 to 20 marks we'd probably leave it there in terms of the points we're making and then we jump to our conclusion but if a questions worth 20 for 25 marks and if figures we'll probably be spending a little bit of extra time on a question of that length it gives us the latitude to be able to bring in a third point now we could bring in a third point that is perhaps in support of the question maybe we could bring in a second point to explain how innovation might help improve shareholder returns maybe we want to say that it might help make the business's products more price inelastic they could charge more for them greater added value and we could link it back to shareholder returns we could go with the opposite kind of point maybe we have a second point about how investments in innovation might further damage shareholder returns maybe we could talk about summer hey char issues how it might require the business to restructure in order to stimulate innovation might require greater recruitment we might have to offer employees greater rewards for coming up with innovative ideas all of which might improve or increase we should say the businesses costs damaged shareholder returns particularly in the short run but it doesn't matter whether we're going to bring in a third point perhaps talking about why innovation will help shareholder returns or why it might damage with a 2425 market we've got that extra time on our hands when we can show greater awareness of the issue surrounding the question greater breadth of ideas greater analysis of the question and bring in that third point so once we've bought in that third point and we've analyzed its significance in relation to the question then just like we would for 16 to 20 markers we'll bring in our conclusions at the end we'll answer the question we'll explain where we think the weight of evidence lies will give our verdict as to what the business should do we'll explain why that's the right course of action for this particular business but here's what's crucial about conclusions for 24 to 25 mark questions we need to make sure that we're concluding with the side of the argument that we've offered greater evidence for if we're going to go with a third point about how investments in innovation can help improve the price elasticity of a product that we've offered two different points explaining why greater investment and innovation might benefit a firm in terms of the returns they can give their shareholders but look a little bit lopsided having given two points in favor of that if we then concluded that we thought on balance greater investment in innovation wouldn't improve shareholder returns so we need to make sure that we're planning our an surround it doesn't matter whether we're going to give two points in favor of one argument or two points in favor of another we need to make sure that we are giving the evidence towards the conclusion that we are building towards which is why planning an answer out knowing what our conclusion is before we write our first point is absolutely crucial we'll see you soon for some more exam skills tutorials hopefully that helps you with 2425 mark question structure keep on taking the Bears you you you