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Fax motley calculated

hey everyone you know i spend a lot of time reading articles online especially articles about social security one of the sites that i find myself on quite often is the motley fool they do a really good job of breaking down concepts into language that's pretty easy to understand their writers and editors should get a lot of kudos for their style i can tell you from the work that i do on this channel on my blog it's not always easy to simplify these rules to where they are easy to grasp and comprehend the other thing that they are really good at and they take some heat for is writing headlines and repurposing the fire out of some content they are masters at taking what should be one article and rewriting it into 10 articles with some fantastic headlines that make readers want to click and i get it i understand how the business of content marketing works there's a whole lot of competition and unless you publish a lot of content and get a lot of clicks you're going to stop showing up in the rankings and motley fool is not about losing the ground they've gained with google and the other search engines so they continue to crank out the content that gets people's attention one of the things that i've noticed over the past few years is that they end almost every article with what we refer to as a call to action paragraph if you've read any of their articles you've probably seen this it says the sixteen thousand seven hundred and twenty eight dollar social security bonus most retirees completely overlook if you're like most americans you're a few years or more behind on your retirement savings but a handful of little known social security secrets could help ensure a boost in your retirement income for example one easy trick could pay you as much as 16 728 dollars more each year once you learn how to maximize your social security benefits we think you could retire confidently with a peace of mind we're all after simply click here to discover how to learn more about these strategies now since i'm somewhat on the inside of understanding how content marketing works my mind saw that paragraph a few times and then just started ignoring it i knew there were probably a few predictable outcomes they were trying to accomplish with that and since i'm not really their target audience it got to where i didn't even notice it after a while until the other day for some reason it caught my attention again and i decided to dig a little deeper i realized that if nothing else some of you may click on this so i wanted to check it out and make sure this bonus they were talking about wasn't something egregious well to find out i had to click the link and predictably after i did i was sent to another landing page where they tried to convince me yet again at the value that would be delivered all i had to do at this point was to give them my email address and so i did and once i clicked on continue then i was directed to a pre-recorded webinar well it wasn't really a webinar it was just the sales part of a typical webinar this went on for about 10 minutes and i didn't see any way to get past it unless i missed something and i could have but you had to listen to the slideshow and voiceover and at about the 10 minute mark a button popped up for me to click so i clicked that and i was taken to yet another sales page and this is where they make the pitch to get this free report that contains this secret 16 728 bonus you have to sign up for their rule your retirement membership the package they suggest you buy is the two-year membership for 149 and it'll renew annually after that although you can get just the 99 one year membership and once you enter your credit card information you'll have access to the report that's been the subject of all this marketing now they've titled this report money for a lifetime seven simple steps to getting the most from social security at this point that even sucked me in while i knew that there were no real secrets that could get you extra money in this report i did want to know what was in it so in the interest of research i paid the money and i set up an account once i was in i navigated over to the page that had this report that would tell me what the 16 000 bonus was and here's the spoiler alert this bonus is all about recognizing that spousal benefits don't continue to increase after full retirement age the way your own benefits will so if you're only eligible for a spousal benefit and you're waiting until 70 you're probably missing benefit payments that's it that's the sizzle and it's really over in about a page and a half the rest of the report is an introduction to social security basics it covers spousal benefits survivor benefits taxation of benefits and a few other basic social security principles that i think everyone ought to know so ultimately at the end of the day what's devin carroll's opinion on this do i think they're using clever headlines to entice you through their sales funnel yes most definitely but hang on that does not mean there isn't some value here when i first decided to buy this i was convinced i was going to do a video and expose the motley fool for their click baiting sales tactics but the truth is this report has some good stuff in it for those of you who have followed me on my channel and have learned the basics i teach both here on the channel and on my blog you may not find much value but if you're new to learning about the program you may be able to pick out some nuggets of information that could be worth a lot more than what you had to pay for this report now ultimately i don't know how valuable it's going to be for you but i know i'm all for learning so it can't hurt and no i'm not affiliated with motley fool and i don't make any money for sending folks to them i just want you to know as much as you can about the complex system of social security whether it's from content that i've created or content that you find elsewhere worst case if you sign up and don't like it they do have a 30-day money-back guarantee so you don't really have to take on any risk so i hope i've helped you today with this review and if nothing else next time you see that closing paragraph on motley foil articles you'll know what it's all about before you leave if you're new here be sure to subscribe 2021 is going to bring lots of legislative changes to retirement or at least proposals and i want to keep you informed so if you're subscribed and have clicked that notifications bell you'll be one of the first to know when i release a new video thanks for watching