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you know a place to strengthen relationship people often overlook a place to recognize the team's effort a place to brand yourself the coolest way to onboard team members a place to grow your network and get your queries solved it's not a cafeteria corporate parties or networking events it's surprisingly the email signature the email signature is the most neglected marketing and relationship building opportunity in daily communications you might be having an email signature like this what if i say you can have signatures like these what would you say isn't that awesome because a signature isn't just a professional email sign off it's a valuable marketing and relationship building space that you must not waste and when you consider that the average employee sends 1000 emails every month the value of a great email signature is clear 1000 touch points monthly to speak your heart and mind it's your chance to communicate your values and ideas through every email so why not make it a creative communicative and memorable one a winning well-designed email signature should have a compelling clickable story in it hello friends i am sunny agrawal founder of thinkers and fellows where we are passionate to make the work environment more capable and compassionate gmail outlook and other mailbox have options to add multiple signature templates they also have options to use different signatures for males within and outside the office a lot of perspective will shape your signature although there are no hard and fast rules here are my 12 rule breaking recommendations for creating the best relationship building email signatures based on the purpose and need you may decide to keep it active for a week or a month let's get started establish identity use your signature to say more about you within the limited space use gifs to share more about your company its logo and your identity a gif like this is the coolest way to have endless possibilities you can mix and match your stories with creativity to use the space strategically whether you are a facilitator doctor photographer artist or social activist a lot can be communicated using a signature next point welcome team members during the initial days a new joiny is known by his or her reporting manager or department it takes time to register their names use your signature to welcome the new joinee with his or her basic details you may also use this space for welcoming interns when people know with whom the intern is doing projects sharing data and information becomes easy remember warmth is more influential than competence doing this will immediately create a strong bond between both of you and the new joiny will have more fabulous time connecting with other people next monthly or weekly calendar in most of the progressive companies an employee can see others calendar provided it has been shared but that's not visible to your external client or vendors a creative and smarter way is to share your calendar in your email signature you may add your travel plans upcoming personal leaves and put that in signature 10 to 15 days before this would enable all in and out of the organization to plan their work with you accordingly we all know how it feels when we write an email for some urgent work and get an out of office notification reply celebration appreciation board there is an increase of appreciation and recognition on social media lately with so many notifications and post such updates last only for a few seconds a better way to cherish the moments can be to include the details of the award recipients in the signature you may share that with external people also this will boost their morale and few employees miss the award ceremony this will surely spread the word with all and if you include the list of achievers from other departments it will genuinely help you build better bonds think of having signatures to celebrate days and festivals too like the one i used for my mentors and teachers next exchange boats as and when required you can state something that you have to offer other people and also a need that you have this way you are able to give and receive on an ongoing basis with such practices in place you can increase your network with like-minded people and touch more lives trust me you can never be aware of others problems and troubles like looking for parenting tips for my three-year-old kid need to sell a dslr camera looking for a roommate anyone wants to move in such apps will develop a compassionate culture in the organization next suggestions board add the most important problem in terms of a question to invite suggestions this can be a very inclusive approach toward a shared vision many times people are not aware of the biggest problem the company is trying to solve such activity will surely enhance awareness like asking for suggestions to improve virtual employee engagement you may also think of adding a hyperlink to direct the recipient to some form or spreadsheet if required events and marketing people pay in lats to event agencies or google ads to do marketing and generate buzz for some events and product launch but we don't leverage the strength of the internal workforce vendors and clients in our own network share the details of upcoming corporate events in the email signature create a banner for upcoming or ongoing sale if done correctly it will do wonders for the organization so the next is survey feedback forms i've seen the hr department running behind employees to fill the survey and feedback forms you may add the link or feedback form in your signature with so many work related emails employee might miss or may not find the link easily when they want to fill the form this will serve as a constant reminder for survey like employee engagement you may include the link and the department-wise completion status also this would avoid sending separate status mails to all and the next is engagement activities you may actively use a signature to organize events and engagement drives one of the events i personally do in my organization and circle is question day each recipient is expected to keep adding questions to the stated subject no answers no suggestions just a question example questions to check if we are having enough customer focus or not i get amazing responses in the signature what must i do today to fulfill a promise am i overreacting or over compensating when dealing with a complaint questions like can i listen to a complaint without becoming defensive it has always helped us look at the problem from different perspectives team introduction you may put the pictures of your team members in the signature it will increase the team bonding and give visibility to your team if people know them by face they will greet and connect with them often when crossing paths this will be of great use if you plan such a signature before going out of office people see new names in out of the office mail i have seriously faced challenges to know who's who and addressing people with unisex name is another challenge i faced having a picture can save big time people also tend to wait for the concerned manager to return if they don't have a personal rapport with the names mentioned in the out of office mail properly planned mails can bridge the gap next personal updates and achievements add links or details of some of your most relevant articles or social media post you may add image of your recent events or initiatives this will enable others to know more about you and it will also get you some organic traffic to your social media channels it will connect you with like-minded people in your company and help you build your network the last one different signatures for new email and reply ones have different signature templates for your new email and reply your forward ones to do wonders you may ask the recipient to rate your services or support using the link in the signature there is nothing like real time feedback and when you need to say thank you do that inner style gratitude and compassion build relationship so guys these were the different approaches to stand out with a signature today an effective email signature is an integral part of your branding and marketing what we don't understand yet is that it can be an excellent tool for building relationships and networks too it's a dynamic and virtual persona of yours embedded in every message you send if done right it unlocks several opportunities so get creative with your email signature and make recipient pay attention maybe this will motivate employees to check email build your identity engage with ideas strengthen the relationship collaborate to solve problems together and grow your inner circle a journey to building network please check out our website resource section for lots of materials to enable you with such skills there are infographics books and case studies infused with lots of tips and tricks i hope you enjoyed the video do like and subscribe to the youtube channel if you have any questions or suggestions and want to share your experience please feel free to connect with me on any forum like linkedin youtube or facebook wishing you all the best let's enable the work environment to be more capable and compassionate thank you