Guarantee Currency Field with airSlate SignNow

Guarantee currency field

[Applause] sometimes a tornado would tear through your life not to destroy things but to clear a path as a junior in high school i was told that i had the credits of a freshman which essentially means that i failed all my classes needless to say i essentially flunked out at the age of 19 i was incarcerated facing a 20-year sentence for an armed robbery charge i've had more jobs than i can remember i sold vacuums door-to-door worked at rite aid serving ice cream worked at warehouses sweeping a floor i even worked at quiznos making sandwiches it's my personal opinion that people only ask what you do for a living to determine how much you make so they can know how to treat you i want you to look at me and analyze me like really look at me i'm dripping right no i'm joking but i want you to really look at me and i want you to look at my crazy haircut with the parts in it my piercings my grill my chains on and tell me what's your perception to be what do you think i do for a living what if i were to tell you that i've been to 46 countries i have degrees from howard georgetown and i'm currently working on my phd that i'm verified across all social media platforms that i own a multi-million dollar marketing firm and i work with fortune 500 companies would you believe me well you should because it's all true if you google me you'll find that out simply i'm here today to talk about the currency of clout to have clout is to have power fame or influence it could also be to have opportunities that other people don't have simply because of your reputation who in here knows what a cloud chaser is raise your hand who in here is a clout chaser you know if your hands still up i need you to do me a favor if you could stand up please gather all your things and exit stage left um no but seriously clout chasing the clout chaser is a derogatory term as it should be a cloud chaser is someone who leverages the brand of another person in order to benefit themselves all while never contributing to that person's brand the benefit could be for financial gain or for more opportunities they often times try and surround themselves with high status people and they even sometimes make controversies just for recognition or popularity a clout maker a cloud maker is someone who works extremely hard to achieve their goals they find creative ways to build their portfolio and display their accomplishments their experiences and their skills has recognition a voice and some level of integrity i own a conceptual marketing firm that utilizes the principles of psychology to determine how people derive perceptions of certain products brands we then take that information and use that to determine what type of environment be it physical or digital needs to be present in order to make people buy into that product or brand clout making not to be confused with cloud chasing but when you think about it it all really makes a lot of sense clout determines so many things in so many different aspects of our life it determines the car we drive the house we have the opportunities that we get it determines the respect we get and the reason i say that is because we generally tend to respect people who are already widely respected a lot of people get opportunities because not because they qualify you know or they deserve it but because of who they know people get cars houses these type of things because they have good credit all these things are different forms of reputation which is clout and clout is currency clout making is becoming more and more important due to the fact that business cards and resumes are quickly becoming a thing of the past with the advancements in technology what's the first thing that someone says to you when you meet them what's your instagram what's your twitter you on facebook do you have a linkedin they're gonna follow you right there on the spot and we all know it's bad etiquette to scroll through somebody's profile while you're in front of them so you wait till they walk away and the moment they walk away you're scrolling and you're judging it's sad but it's true this is why i feel as though you should use your social media as a resume you need to make sure that your digital footprint is representing you accurately i've outlined a few steps that you can take to start building your digital footprint and to start utilizing cloud building techniques the first thing you can do is define your brand so you need to think to yourself what do i want people to think once they come to my social media profiles what what message do i want them to go away with how do i want them to perceive me if you're having trouble defining your brand then you should look up other people in your industry or your field you should see how they define their brand now that doesn't mean copy somebody else's brand but you can definitely look at their digital footprint and you can take pointers and regurgitate those things for yourself secondly you should only post your highlights so you should be removing all noise noise is anything that doesn't align with the brand that you're trying to portray so if you run a business and this is the instagram that you're giving the people for your business then you shouldn't have family pics on there you shouldn't have what you have for dinner last night you shouldn't repost memes because all these things are noise and the average person's attention span is eight seconds so that means they're gonna essentially look at your first eight pictures and they're gonna form a perception of you so if you have noise then it's gonna distract them and they're gonna scroll off off of your page for me a simple rule of thumb is do not post it unless it makes someone want to hire you want to get to know you or want to research you more i guarantee you that if you follow these steps your opportunities will double and just remember don't be a cloud chaser be a clout maker