Heap Defend Email Signature with airSlate SignNow

Heap authorize email signature

[Music] hey and welcome back to dnd today i promise we're finishing up our email content so our email copies and everything related to them basically after this episode your emails will be 100 ready for sending so now you may be asking yourself well we included personalization we are mindful of spam filters so what's left and while it's true that we've taken care of excess html code in your immo copy let me ask you when is the last time that you've taken a look at your email signature after all it's often hidden in the darkest corners of your email client settings so yes this episode is all about email signatures and how they can affect deliverability because they can big time and so for this next part of our mountain climb it's time to enter the signature cave it's an old desolate place a small hole inside the mountain that can act as a shortcut towards the peak of course as with any shortcut you can take the long way around which in this case means either leaving your signature untouched which can actually lower your deliverability or not using any signature at all which on the other hand can make it less likely for prospects to reply to you as you lose probably the most personal aspect of an email right so if you still want the best deliverability in the whole wide world you have to go inside the signature cave but what's inside what sort of obstacles can you expect while crafting the perfect email signature well let's go through it step by step firstly there's the possibility or the urge to just go with the plain text signature and while this a perfectly valid option and actually is recommended while you're recovering your sender reputation it turns out that most cold email senders want to use their business signature which includes their photo social media links etc all those things of course require some amount of html code embedded in your signature too much of which as we've discussed previously can trigger spam filters and in turn lower deliverability after all a signature is just the last part of your email copy and not a totally separate entity okay now that that's clear let's go over your options firstly if you already have a signature attached to your emails go to your email client or to your email automation software of choice and find the field that allows you to change the signature there should be a button that allows you to see how it looks in html form and this will show you how machines perceive your signature if the actual html code is messy and takes up more space than the plain text it may trigger spam filters so right there you should already be able to delete some of it and basically make your signature lighter that's your first option but if you don't have the expertise or a...