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keep automatically tracks everything your users do every click page view tap swipe or gesture that a user does on your website or mobile app you can use this data to best understand the exact behavior that leads to high engagement conversion and revenue it starts with an easy step simply copy the JavaScript code that we provide and add it to the head of your website and that's it people automatically start collecting data from your sites if you need help with this step just shoot the code over to someone on your engineering team and they'll know exactly what to do with them or reach out to our own support to better understand how data is collected let's go to the heat visualizer we simply type in the URL of the page we like to assign specific events to and he will open the page within the special tagging interface if you've used other analytics tools you might be used to writing tracking code or implementing tags to learn what your users are doing keep eliminates this need by tracking everything automatically for example we can select a specific button and track how the users have historically interacted with it this is the true value of you being able to view historic data without first having to add specify what we wanted to track to best use he will create what we call events events or specific actions that the user takes on the page that we can then analyze and compare to other events for example let's create an events around a user clicking on the get started button under custom pricing will call this event get started custom pricing then we click define and we're done we can now go back to our dashboard to better track and analyze this particular event now here in events we can search for the get started custom pricing that we just defined and we'll see it right here we can further analyze this event in both a breath and a funnel view let's take a look at the graph first here we can analyze this event by adding filters grouping or comparing it to other events for example we can add a filter that shows how many users performed this action on a mobile device and remember with sheep we aren't limited with the timeframe in which we created the event and can look as far back to when heat was first added to your site or mobile app the other method I mentioned by which we can analyze this event was through a funnel here we can see how users progressed through any multi-step process on your sites or mobile app like a signup flow or a product walkthrough for example let's start with our get started custom pricing as the starting point then let's select our next step of signup and then run the query what this funnel is showing us is how many users went from...