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what is auto capture auto capture is a powerful way of capturing the data from every event on your website created by heap auto capture runs on a single snippet inserted at the top of your site anytime a user clicks swipes fills in a form visits a page adds an item to a cart or runs a report or anything else heap captures it it's a hands-off way to get data on everything that happens on your site or product here's why it's a better way to get data with most other tools data around user behavior has been tracked manually if there's a button you want to track you have to get an engineer to go into your site and insert tracking code for that button the problem is that sites may have hundreds or thousands of events and with manual tracking you have to insert tracking code for all of them by hand doing that takes tons of engineering hours forget to track an event sorry you're out of luck update your site you'll have to add new tracking code everywhere auto capture avoids these problems by collecting everything automatically with auto capture you never have to worry about forgetting to track anything you can search through data from months ago want to look at something you hadn't thought about before with heap the data is all there all the time no manual coding no need to waste your engineer's time if you care about how people interact with your site or app auto capture gives you full insight without any upfront work it's simple that's why we built it in our next video we'll cover how we help you organize and sort all your auto captured data until then enjoy making a great experience for your customers you