Initial PR (Public Relations) Proposal Template Made Easy

Signature pr public relations proposal template

hey everyone Merry vr-2 here and welcome to fab council TV the channel to watch for all the best tips and advice on how to create a fashion business that you love so today's topic was actually suggested to me by a viewer and she asked how do you write or create a PR plan Jodie barber asked me this so Jodie thanks so much for your question because this is something that a lot of emerging designers and retailers I know want to know so let's get to it before I get to answering the actual question I first want to start off by explaining what PR is because sometimes there is confusion between that and advertising and they're both totally different things PR is meant to shape and maintain the messages that a company sends out to the public okay and they do that because they want to control how the public perceives them it's all about image here so it has nothing to do with buying an ad on Vogue right it's not just about buying ads it's about really making sure that your image is controlled making sure that your messages are broadcasted in the best method and the best time that is suitable to how you want your company portrayed alright so that is PR and companies hire PR firms and publicists maybe they'll hire their own publicist to come on board on their team as their employees those are the people that they hire to do this job for them so here's basically the steps that it takes to create a PR plan so the first thing that I recommend you guys do is look at your press activities last year what you did last year and the reason why I want you to do that is number one I want you to look at what worked and what didn't work okay what worked in terms of timing all right what time of the year did you get a lot of press activity number one number two what kind of press activity did you most get so was it more on online pubs was it more on TV was it more on print right number three look at which activities got the most press all right and then number four look at which journalists or writers actually worked with you to create those stories because what you essentially want to do is learn from everything that you did last year and apply it to what you're gonna do this year all right so look at what you journalists wrote about you contact them again look at which activities got you the most attention do similar activities right look at the time of the year that you got a lot more press okay maybe you need to put more effort in the other times of the year make sense I know it does next thing you want to do is you want to look at your business calendar so knowing what is going on in your business right because that's essentially what process it's just about publicizing what you're doing as a company so if you don't know what you're doing as a company in a year span or six month chunk I actually recommend that you create a plan in six a month chunks right so if you don't know what you're gonna be doing is a business then then you really have no clue about how you're going to get out there in the public because you're not gonna know what to say you're not gonna have a message to broadcast right so look first look at your business calendar and know what you're gonna do then depending on what you see in your business calendar look at the activities that you know will be press-worthy which means journalists will want to write about because they're readers or the reviewers are gonna want to know about it so what is press worthy right new collections right maybe a collaboration with a celebrity ah a new website that's just so awesome and revolutionary maybe you are doing some philanthropic work right or maybe you are getting involved in a huge cause or maybe you are participating in a fashion show or some kind of conference right these are the kind of activities that journalists are gonna want to know because it will be of interest to the public right to their readers the next thing that you want to do is make sure or create if you don't read already have won a good media list and a media list is a list of press contacts from different publications you know from different maybe TV shows and there's a lot of different media outlets out there right there are blogs you know there are online newspapers there are print newspapers there are online magazines there are print magazines there are radio shows there are TV shows right so look at the kind of media outlets you want to appear at and then you'd create a list of people who work for those media outlets right that's going to be key you want to choose the right media outlets for you and have a list of people who you're gonna contact that work at those media outlets the next thing that you want to have is a news release calendar and a news release calendar will save you a lot of heartache and confusion because it will make sure that you're on track okay that you're on track to be getting to be on track to be writing your press release and sending out your press release on time right you don't want to send it too late when your collection is already out but you don't want to send it to early when it's it's what it's too early for the journalists to write about it in their issue right the next issue isn't gonna come out yet or something or you know whatever but plan it out in the right time key here is timing how do you know when the right time is well it's going to depend on when your activities happening and also it's going to depend on the editorial timelines each outlet will have their own timeline right online media outlets will probably have a faster rate in terms of how they pump up news right because it's a lot easier to get news on the web versus print publications they usually run on longer leaves you need to get a hold of them a few months ahead of time so that way you can make it into their issue for let's just say July um that's a bad example it is August now so you need to be able to have connected with them a few months ago if you wanted to be in their September issue okay so get create your news calendar and to do that you need to be aware of what's going on in your business timewise and also editorial timelines for the media outlets and you can get that information a lot on their website or you know just ask your your contact at that media outlet so those are the key things those are basically how you create a PR plan um review last year's PR your PR activity last year look at your business calendar determine which activities are press-worthy have a good media list and create a news calendar and after you've done that you just pitch pitch pitch pitch pitch and it takes a while to get bites but that's the way it is right and not everyone will want to cover your story all the time so don't feel bad if you know you don't get a feature or you don't get an appearance and the talk show that you wanted it takes time right this doesn't happen overnight so be resilient and never give up so I hope that helps if you have any other questions feel free to jot them down in the comment section below I also love to hear feedback so go for it if you liked this video make sure you subscribe and also like and share it with your friends if you want to get more updates from me about any upcoming thence workshops courses then sign up for my mailing list you can do that on fab council comm and finally if you want to get tips from me more often than once a week then follow me on snapchat I'm there giving my insights on the daily or I try to give it on the daily but I do it more often than once a week so follow me there I am at Mary Beata other than that have a wonderful day thanks so much for watching and I'll see you next time on fab council TV