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[Music] welcome to another x-force data summit session today it's going to be me and mark scoffs Malcolm I'm Leonard Lindy I've got a lot of experience in a lot of different platforms including Salesforce I've been a software developer for 30 years I think I've also been the CIO of a small company I founded my own software company and I've done a lot of different things and with me today is marks Malcolm he's the chief technical officer next funding and I'll let mark yeah Thank You Len yeah I'm CTO and X plenty I head up development support operations of X plenty I worked in Silicon Valley for a number of years which is a big companies like interest at Funny or Die and Citysearch and I've moved my way back to Sydney where I live now and manage our global team been involved in a lot of data projects of my time I were to Deloitte in Sydney I was aware that News Corp has so much in very very small companies and very large companies and have seen a number of things and worked with a number of different Salesforce environments as well during that time Thank You Lynn all right well let's let's get this party started and take a look at our agenda today we've done the introductions our topics are this is going to be more of a freewheeling session but the first one is going to be the unique challenges of the Salesforce platform there's quite a lot there we're just gonna touch the surface of that but the important point there is that Salesforce is a unique platform it's not like you know the database or data warehouse environments that a lot of different integration tools deal with Mark's gonna talk a little bit about the integration trends we see in the market and I'll pitch in a bit on that of how do you select an integration platform what are the factors you use to select that we're going to talk some we're going to talk about that and we've got a little bit of got a little bit of experience based knowledge on that for the for integration solutions we think that total cost of ownership is a real big factor especially in the Salesforce arena and we're going to go over a chart that shows you the wide range of integration that's available on Salesforce from free very expensive and try to give you some insight into how you might want to right-size your integration choice um then we're gonna close out with some tips and tricks on integration projects and then we'll finish out with a few final words so with that let's start talking about the Salesforce plot so Salesforce is interesting for one thing I think it's probably lagged a lot of other which you might call database platforms in terms of getting integration tools that are purpose-built for the platform simply because Salesforce...