Mark Advertising Agency Agreement Template Made Easy

Signature joint marketing agreement template

all right so today we're gonna be talking about a topic that is commonly asked right here on the channel when it comes to building up your digital marketing agency and that is contracts what actually needs to be in the contract how long should the contract be who should sign it all those different questions I'm gonna answer them for you today so that you can have a simple very straightforward process of onboarding your new clients now you can see this right here this is several pages of a contract as a single contract this is actually one of my past businesses that was a complete failure and I wouldn't recommend having several pages is part of your contract it doesn't make it more official it doesn't make you more legit as a business owner what I would do is I would have one single page that everything is written on that single page so it's super easy for you to understand for your client to understand because that the other day a contract is for both you and your client to protect you as well as protecting your client now let me explain that now first it can protect you because if down the road you've done all this work for your client and let's say that they for some crazy reason this is not gonna happen a ton of times where they dispute the charge with their credit card company well if you have a contract you have proof that they agree to whatever product or service that you were giving them or you're providing them and so that's a simple way to go through and protect you another way can protect you is it's going to list out the scope of work and we're gonna get more into the details of exactly what your contracts gonna say but have you ever brought on a client if you've been in the social media marketing space for a little bit of time now you more than likely have brought on a client and said hey you know I do all the work for a thousand bucks a month or whatever it is and in your mind you're thinking like hey I'll build up to two to three maybe four campaigns per month and then every single week where it seems like every other day they're asking you to build another campaign and then you're almost becoming slave to this one single client and at the end of day the time that you're putting into working on this client it's really not that beneficial to you in the long run and then I like contracts as well because they help protect your client as well because they can understand everything that is going to be provided to them so they they're not going into something blind where they're like yeah I'll give you a thousand two thousand dollars per month and I want leads but I have no idea how many campaigns is gonna get me how many ads are gonna set it up and so it's just it's great to have clarity on both ends before you enter into any type of relationship because then if you like if someone's not meeting up to their end then you just go back to the contract and you can cordially part ways it doesn't have to blow up into some crazy situation right so let's talk about what should actually be put into this contract as I mentioned earlier it literally should just be one single page okay it should be ten or twenty pages and filled with all this legal jargon that no one really understands you wanted to be clear and concise so both you and your client easily understand it so that you can easily refer back to that in case there's any problems that arise down the road so the first thing that I like to have in there is just a simple sentence where it's saying hey I grant so and so permission to charge my credit card because if at some point down the road for some crazy reason your clients like hey I just I'm they're upset and they dispute your transaction with their credit card company well that's gonna help you if you have to end up fighting the dispute with your credit card company first thing you want to have you know permission granted go there and run my credit card and I a hundred percent approve that and then the second thing I like to have in there is the scope of work all right what exactly are you going to be doing for them and so they can clearly understand okay I should be expecting this I should be expecting updates or follow-ups this many times a month that this many times a week depending on what you are deciding to do for the client and how much they're actually paying you and just keep in mind guys the more you charge the more like they're gonna feel like they own you okay so keep that in mind is sometimes great to get on those three four or five thousand dollar-a-month clients however if someone's paying you five thousand dollars per month they're going to expect a lot from you and you're gonna be running around and it's basically like you're not an entrepreneur you're literally working for this single client so make sure you have the scope of work all detailed out how many Facebook ads are you creating are you doing retargeting are you doing email marketing or doing facebook Messenger BOTS how many time's your posting on their Facebook page just so it is clear and defined so that they can understand what to expect from you but then also that they're like hey they're wanting a new campaign built every single day or every other week or whatever it is and then also to protect you if your client comes to you and they're wanting a new campaign built every single day or every other day and it's just because it's crazy-- and overwhelming you can go back to the contract and say hey look I would love to be able to do that but look right here in the contract we talked about these terms and if you want more campaigns built we can have like an additional let's say five hundred dollars per campaign or we can up the quantity of number of campaigns but that's gonna be X amount per month and so you guys it's easier to have that conversation if you've set everything up from the beginning as opposed to jumping in saying hey yeah I'm gonna charge you fifteen hundred dollars per month no one really knows what you're gonna do and then all of a sudden you're ending up working way more than you were expecting and then it's harder to have that conversation a month or two months down the road alright so the next thing that is absolutely critical to have in this contract and one of the most important things which I think all these things are extremely important and that the other day guys all of these only need to be like one to two sentence long okay it doesn't need to be like a full paragraph and that's why you can go through and have this all on a single page so it's easy to refer back to you for you as well as your clients and that is the payment okay how much are they actually gonna be paying is it gonna be $1,500 per month $2,000 per month maybe it's $1,000 per month and then if they want any additional campaigns built that's an extra 250 per campaign so you want that all laid out in detail of exactly what you're going to be charging so then if somebody you build out the to camp campaigns and that's their thousand dollar month retainer but they want an additional one you just go like hey well you know it's only $250 and it's just like an ala carte type of thing and so they know exactly what they're getting themselves into if they want more work done all right then the next thing that kind of goes along the lines with payment is renewals and cancellation okay so what's gonna happen like let's say you initially sign a three month contract well what happens that fourth month how does that renewed automatically renew what happens when the customer wants to cancel well what if they cancel within the first 90 days or after six months or whatever it is what does the cancellation process looks like and this is really helpful to guys and when it comes to if let's say your customer for some crazy reason disputes the charge that are unhappy with it and the credit card company is like why did you charge their card well you can say hey look in this renewal and cancellation it says right here that they had to reach out to me and let me know that hey they wanted to cancel because that happens from time to time it doesn't happen very often but randomly like a customer they won't even a client won't even reach out to you okay they'll just be like oh they cancel it in their mind and then they see the charge on their credit card statement and they're like oh well I cancel that well you got to actually reach out to cancel or else the person performing the work doesn't even realize that you cancelled even though you're continually doing the work right so renewals and cancellations are absolutely critical and then the last thing that I think is really important to have on there is something saying that I certify that I am the authorized user of this credit card now there's a lot of different crazy situations that happen that come up is you get more experience in the social media marketing space but it could be lets say a wife that uses her husband's credit card and the husband is maybe like doesn't want her to use a credit card but she does anyway and she didn't get approval from him or vice versa where maybe the husband uses his wife's credit card or a lot of times in the real estate space a real estate agent will use their brokers credit card and so it's not necessarily their credit card okay so you just have to be protected against all of that stuff because like let's say a real estate agent okay a solo agent uses their brokers credit card well if the broker didn't get authorization and they're like I don't even know what this charges they dispute the the transaction well now you kind of have yourself backed up and say okay I've got this contract in place and you're set and ready to go and then last but not least I like to have the person's name the date that they actually signed it so we can show like proof of work when the service began and then also a signature now if you are working with local clients you can have them read through this you can go through this with them in person have them actually write their name the date sign it or if you're working with somebody like in another state or another country or whatever it is you can send it via DocuSign so I use DocuSign to get all of my contract signed and this is not a paid promotional message or anything like that I just like Doc sign is super easy what you do is you take your contract you upload it as a template and then you can easily send it to your client and they'll type in their name their email and then I'll pretty much pre fill all that information and it will timestamp it it will grab their IP address it'll grab all this data to protect you when you're going through and having this contract signed right so just a quick recap here guys we first want their permission to charge the credit card we want the scope of work laid out in detail we want the payment terms also renewal and cancellation and them to certify that they are the authorized user of the credit card now all that is easily condensed into a single page contract now if you feel like you get down the road and you're like hey I need to add something or whatever more power to you can go through and add those to your contracts but just remember keep it simple because you want to be able to understand it you want your client to be able to understand it so if you ever need to refer back to it it's simple to refer back to and you're setting up the terms and you're setting yourself up and your client up for success from the very beginning so anyway guys I hope this video helped as far as contracts go when it comes to your social media marketing agency if you have any other questions of like different things that I would do or if you're like hey should I include this in there or not then just ask them down in the comments and I answer every single question that is posted on my youtube channel so make sure you guys comment down below also if you guys found this video helpful go ahead give it a thumbs up and thank you so much for watching this video today and with that said I will see you in the next video