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- What's up everybody? Peter McKinnon here, and today we're talking about why you, you need to be printing your shots. There's so many reason why. We're gonna get into them now, so let's roll that intro. (peppy, energetic music) You guys remember the dark room, a little red light in there? Super cool. Felt like you were a Navy SEAL on a mission, all the chemicals that smelled so good. You'd put the paper in, watch it expose, and hang it up to dry. You were in control of the future of your own photos. It was like the second half of photography. The first half was going out there and shooting it, you know find the film, and putting it in your camera, and doing the thing. The second half was coming back and making that image come to life. I feel like over the years, obviously that's shifted, now that we're in the digital realm of things. It's just fire of 1,000 and you boom, wi-fi them to your computer, and Lightroom that schiz up. Then boom, air drop to the IG, and were double tapping all day long. That process is gone. Gone are the days, 2017 folks. However that to me, that sucks. That's unfortunate. Where I love Instagram, and I love digital, and I love where everything's gone. Some of you watching may even be like I've never even stepped foot in a dark room, I've just heard about it before. It looks cool but they don't even do it at my school any more, or college maybe, if you go for photography, might have experienced that kind of thing. It kinda got me thinking this weekend. I thought to myself you know people don't print their work enough, and there are so many benefits that come from printing your stuff out. Let's run through a few of those benefits. Benefit number one, understanding, just by printing your shots, you understand your photography so much better. You're gonna see things that you never would have seen if your photos weren't printed. It looks completely different when you see a print in person that you're holding in your hands, versus that same photo backlit on a 5K monitor with LEDs behind it, making it look nice and bright, totally different. You might be like wow I actually really underexposed this, or if I was actually to sell this to someone those blacks need to come way up. I can't even see the foreground that I could very easily see on my computer. Super interesting stuff. Understanding your own work is beneficial. You guys know that. We've talked about that. You know that understanding shows you where your camera might lack, or maybe where your camera excels. You might get that print back and say this is exactly everything I need it to be. This is perfect. I love the way these look online. I love the way they look when I post them on Instagram....