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Print customer age

[Music] you [Music] ever since I can remember I've had this immense passion when it comes to reading and writing I believe I was nine years old when I first started writing the book was called mr. big and mrs. small it was a weird couple you guys know because they were weird circle people and mrs. small at this bit curly hey and mr. small was always smoking cigars and and it just went further and I just stopped from there on but later on my credit twelve year I each time the teacher would say like okay we're gonna do an essay over 1,500 word essay and I was like yes let's do this so that's where it all started for me and today I can proudly say I'm making a loving of my greatest passion which is writing Pride iron pushy tailed at the age of 18 I started working as an intern at a local newspaper and within two months I had my first front-page story that's big guys that's very big so I have no degree by have an immense passion to always better myself and I believe you shouldn't box yourself be versatile well the current age everything is evolving with each passing day and the future is here and we need to evolve ourselves to keep up with the growing trend the print media industry isn't as simple as it was seven years ago when I first started let alone 30 years back back then you had your notebook your pin your camera and you were on your way to the next breaking news story inauguration or launch or some sort nowadays you need to make sure you have your pin your notebook your smart phone your iPad or tablet plus your camera don't forget the power bank and you also need to make sure that you have enough data to post a video to either on Facebook or Twitter nowadays one of my colleagues sorry one of my colleagues Otis Fink has actually mastered the art of the always crouches and then he has a camera here and then here's the phone on the side so he's both taking pictures and he's taking a video talk about multitasking guys now from a guy internationally and both locally the print media industry has undergone rapid informations brought on about economic technological and political changes over the past decade when we talk about the digital age people need the technology to benefit from it but what if the technology is too expensive or not available empty sea Namibia has embarked on the old one everyone project last year was the aim to erect 524 network sites across the country especially those people living in the rural areas so basically this increases their numbers of customers but at the same time it gives people easily access to day-to-day to the Internet majority of us owns a smartphone and my even my two-year-old daughter knows where the YouTube app is on my phone libraries restaurants and even molds are giving us access to free Wi-Fi yet still not everyone in the movie can afford for a smartphone or let alone operate a computer yes we print media basically comes in and folds the cap by being easily accessible and affordable to delve a bit deeper and how the dynamic of print media has changed over the year I sent out a short survey to about 52 people where I got responses and asked them three questions so basically 40.4% that's the majority said they only read a newspaper if the front of the front page grabs their attention that is 6.5 percent says they read it daily while twenty three point one percent said they only read newspapers twice a week and that basically shows you that a lot of people judges a book by its cover on advertising majority said that 69 point two percent said that it would rather use Facebook or whatsapp or Instagram to advertise something and then the other percentage which was thirty point eight percent said they would rather they would use the newspaper so that's a bit gloomy when you look at revenue for the newspapers at the end of the day and finally eighty six point five percent indicated that print media is still relevant because it makes information more believable and more credible on the other hand only 11.5 percent said that the social media pretty gets the message across and of course there was a left over 1.9 percent that said both of them pretty much sucks so I think they may be use pigeons or smoke synchronous or something newspapers is the most popular form of printed media and media houses are not in the business of ink and paper but we are in the business of content and not just any content relevant content I believe that print media still plays a pivotal role in today's society in the report titled Namibia's Media facing the digital challenge by TT climate the findings are quite gloomy if you talk about the long-term sustainability of traditional media houses and the quality in the face of digitalization more and more newspapers are restructuring closing time and downsizing their workforce and it's scary but I believe the class is always helpful there's always a way I'll be botta CEO of namibian Media Holdings in the same report said that the digitization is given nmh newspapers the opportunity to engage their readers on a 24 hour 7 days a week basis the data generated from user activities on the media offices online platforms and able to organization to generate content that is relevant to their followers and to their readers recently nmh invested in a mobile studio giving followers the opportunity to watch quality live broadcast on the Facebook page and on YouTube it is a huge hit especially the past few months with a momentum Schools Rugby League just last week nmh reached 700 concurrent views on the social media this was double the views that it was last week and it was 10 times better than it was the previous year our marketers nowadays sells advertisements by saying it will not only be printed in the newspaper but it will also be available on our social media sites so clients have the opportunity to either have a still advert or have an animated one nowadays people are not very interested in just the photo they like things that are moving because we are always moving and great strides have been made in the digital in the digital age thus far I spoke to a number of my media colleagues and to you about their thoughts on do they feel that print media still relevant in today's age and my colleague from the info Monte neuter branch said that print media gives brings authenticity as well as credibility to information they recently went completely digital scrapping their biweekly newspaper and solely focusing on digital media was the fast pace of the internet he said it's hard work to stay abreast of all the things that are happening across the country Adam Hardman from the new movie ins referred to the usefulness of paper like for instance paper can be used for making a fire rolling a blunt rapping food especially those Capanna and junkies toilet paper and even using it as a blanket he said he likes the immediacy of digital but he likes the simplicity of paper and I can't help but agree some time ago I was in war fish Bay and I was delivering newspapers to a local school there newspaper was published inside the newspaper so the learners were storming towards me and everyone it's like ah it's my photo in is my it's my article in the newspaper and I was and I was doing this I was multitasking and then the one learner chimed in and said you know what most of them are just gonna use it for toilet paper and I couldn't help but laugh but in the other side it caught me thinking that not everyone has the luxury to a for toilet paper let alone have access to Google at the end of the day on another note print me print basically supplements why do you read digital numerous media houses that hasn't gone completely digital still posted breaking news stories on their Facebook pages on the Twitter and the Instagram and have a full report later on in the paper itself so whether when the paper hits the streets it's basically already on their website either through the Facebook or Twitter channel from my experience I have learned to not read and believe everything on Facebook especially those broadcast messages you get on whatsapp for instance you'd be scrolling on Facebook and then you get breaking news Lew and Schuster has died and then you go and you go click more and it says ha you've been shocked smile for the camera who wants that in addition in a movie ER we are one of the lucky use to enjoy press freedom and it is entrenched in our Constitution the supreme law of the country I recently watched the video of last week tonight with John Oliver about journalism and he made a lot of valid points we might be so keen to move completely digital but what are the repercussions when it comes to traditional media the driving force behind any newspaper and I'm not being biased guys is it is its content is derived from the journalists the people who have a passion for what they do the people who have a passion to tell a story the people who tell life-changing stories at the end of the day we are the catalysts behind change and we are the people who hold other people even it's the even it's the neighbor of the CEO or the president accountable for his or her actions at the end of the day I remember some time ago I had to speak to a school and I asked the learners what do they think is the job description of a journalist and I got a lot of weird answers but it just got me thinking that a lot of times we have an opinion about something but we have no idea what it takes behind the scenes I told them as journalists we are the voice of the masses and I like to believe that we're like firefighters and police officers only we are fighting crime without pin in our paper coming forth is more more and more is corruption and I can honestly say that Namibia is blessed with excellent journalists ready to love the lid on whatever nasty is breathing beneath the surface there is nothing more believable than the power of printed word with a complete migration to digital which is so fast-paced world every time will our efforts be recognized if we do in-depth investigative reports during his video John Oliver said that if we don't pay for journalism we're going to pay a hefty price at the end of the day we've come so accustomed to receive anything free and then the touch of a button without realising the true value of it binder until it's gone we need leaders in our media that's willing to keep fighting for what journalism is what it stands for and what it brings to the table instead of having puppets writing what the people want to hear and not what they need to hear let me just quickly give you a few reasons why I feel that print media is still relevant tangibility a soft copy is always easy to make licked I have the tendency to screenshot the information on my phone and just forget about it hard copy is not that easily not ignore abow newsletters business cards brochures have a prominent effect on any business and also gives your own identity online ads can disappear into cyberspace instantaneously have you tried searching something on Facebook that you'd only seen fleetingly so that will either bring out that patience of yours if oh you will brush up on your Facebook FBI skills at the end of the day credibility print is physical ink to paper its legitimacy pop-ups and banner ads on the ads on the web on websites can be a bit overwhelming I especially love clicking on that Craig cross that says and gives you the four questions of why do you want to remove this ad when it's obviously covering the entire content hello Google online ads can disappear instantaneously there is no imminent danger in print media unless spiders made it its home and chomps on your when you pick it up branding solidifying your brand identity yeah I'm specifically referring to business cards Flyers posters brochures imagine having to say to a client now go check out my website all quickly what's up you my information business covers are quick Pro shoots are quick and it avoids an awkward small talk that sometimes happen target marketing social media targets a different demographic the same with newspapers and speciality magazines depending on the information you have to convey each one has its own target market at the end of the day more engaging people are more engaged reading printed materials unlike webs I usually want just quickly scum scheme through an article online unless I unless I have a physical book or paper in my hand less print ads with businesses solely relying on print on social media or the internet the decline of print publications can actually be used as a marketing advantage publications are less crowded allowing more room for your advert to shine and possibly a discount or two QR codes this basically bridges the gap between print and web giving readers access to both printed information as well as a quick gateway to information on a website so basically what I'm saying is utilize as many channels as possible like I said change is scary and the futures already here you either go with it or you get left behind finding the right balance between various media will ensure a steady revenue flow as well as an increase in sales and new customers even if printed media only has half the reach of digital that still means it encompasses a third of your marketing target lastly where there is no opportunity make sure to be a trendsetter and make your own path if we wish to achieve vision 2030 for our country we first need to start with ourselves and I'd like to leave you with a thought everyone and everything is trying so hard to stay relevant but what is the point of relevance when you offer exactly the same thing as the next person so stay on top of things be be aware what's happening around you but add your own uniqueness to it thank you [Applause] [Music] [Music]