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hello everybody my name is marina Santosh and I am very honored to be here and vertically to talk to you about the power of visualization to tell stories using design and using all the data that you guys gather in a way that users and readers can understand the stories that you want to tell so let's start infographics why your brain loves infographics as it turns out there are solid scientific reasons why we love infographics and it all comes down to our brains visuals are also great way to communicate with your readers since they increase the willingness to read in first place that information will also have a staying power since they've been shown to help with reader comprehension meaning that you just if you just show a database full of numbers or tables it's very much harder for users especially if they are not inside the field to understand what you want to say if you try to filter that information and make it in a visual form comprehensive storytelling it will be much easier for users to understand what you want to say and to retain the information this has been shown by tests as 50% of your brain is involved in visual processing and then 70% of all your sensory receptors are in your eyes so one tenth of a second is all it takes for you to understand a visual scene much less time then to read and to see lots of information in a written form actually it's only steak it only takes us 150 milliseconds to process a symbol and 100 milliseconds to a stretch and meaning to it that information act the action happens in our brain in a much faster form then if we read it we have here an example when we go in traffic symbols we see a symbol and we identify immediately what's the meaning and what do the sign wants to tell us instead of wild while you are traveling down this road there is a chance that one or more rocks of rank sizes bla bla bla bla so this is a pretty practical example of what we mean by using symbols to tell more or less deep story and then we receive five times nowadays five times more visual information than back in 1986 so we have totally been abruptly forwarded with imagery all the time since the moment we we wake up until we go to bed this imagery come into our eyes it's a mess so we really need to make sense of what what and how can we communicate in the best way in a better way so we consume a lot a lot of imagery everyday that's not big news right and researchers found that color visual increase willingness to read by eighty percent of course there are exceptions to this especially with colorblind people which we have to take in consideration when we are creating our stories we always have to take in consideration who is our audience who are we talking to and then we can address so this is all overall stats that tells us that the visual comprehension is much more effective than just purely text so and there are many many ways we have seen in the courses that you've been taking throughout the year you can use flow charts you can use a cooperation between a and B for instance for political comparisons this is a pretty practical example that we use all the time you can have maps and color code the map and the cities and our countries and to share what's the trend and what's happening in which place in the world and you can have visual articles meaning if you have a deep study and thinking about health contents you can have a deep understanding of either a disease or a cure or a study that you have been doing and that you can show in a visual article this is what I do as a professional working at fusion is that we try to tell stories usually investigative stories and we want to be compelling to people so if we just put online a bunch of characters with some images ok the images can help give give a little bit more understanding of the story but if we can create actual and interactive that has text and then has a photography or a graphic that goes with it and then if we have data to show and to explain a specific point we can add the text and then have the infographic can be a pie chart can be bar charts can be a timeline you name it you have to know what you want to communicate and then you have a multitude of tools and ways to visualize it timelines are pretty interesting you have for instance timeline j/s which is a program that it's free it was a project developed by Northwestern University as well with the night lab and basically you can attach events happenings to a timeline and this is a free tool you have tutorials online so you can go on timeline j/s and plot all the events that you want in the timeline and have it uploaded in your site or have it shared as a study so for instance if you want to describe for instance comes to my mind imagine the evolution of the Ebola virus for instance you can use a timeline to see how long did it take to develop and then you can use a map to a map together with the timeline imagine where did it start and where did it go and where it is now and another thing that is coming to my mind right now is how can we involve people in this case users in journalism we call them citizen journalists to help us with data by sending us the data we try to do this with Ebola as well which was try to have people and telling us where they are and what symptoms are they feeling just so we could track the path of Ebola and then so many other data visualization forms that you can pick and always to to serve the purpose that you want to have with your story where you want to go and then of course you can have photo lists our photo galleries and you can have illustrated lists both of these lists are let's say galleries in journalism we use a lot specifically because imagery are so so so strong like it's a cliche to say that the imagery is worth a thousand words and the video is worth a million words so we use a lot video and photography and graphics so talking about and focusing about health the health department you have so much big data like big data is a big topic that is very popular to describe the exponential growth and availability of data both structured and unstructured and big data may be as important and to business and society as the internet has become and why is that is because more data may lead to more accurate analysis and this is pretty much important specifically in talking about health you can take a lot of conclusions and you can take a lot of insights and specifically you can communicate those insights and conclusions to your readership in a very effective way something that can be very complicated like a very accurate analysis on some health issue you can transform that we say in Portuguese translate it into kids meaning we can translate very complicated information into a way that's any normal person that is not a data analyst or expert on health issues can understand the story okay and can relate so big data brings some kind some issues so volume velocity and variety this comes in all different from all different sides and these are the factors that contribute to the increase of volume in data and all of these components have to be taken in consideration when we are trying to use data to tell a story the main thing here and I'm I am a data or actually I'm a storyteller professional that are very very interest in data in working with data so today nowadays we say data journalism or we say data storytelling basically data has been always there since the very beginning of the days but nowadays with technology we have the opportunity to record data and to save and to analyze data with all these gears and wearables like the Fitbit and the apps you have on your phone to track your movements and to track your running and to track what you eat everything that is data can be converted into knowledge and the way it's converted into knowledge is by passing into a filter the filter is made by as either journalists or by you professionals of health and having the user in the center of the story and show the data around this user is extremely important in journalism is the way to engage readers into stories with so many opportunities to get contents why would they pick us if we make them feel special if we talk to them so the same with health I'm seeing health as one topic of a story that journalists can tell and basically how can I relate to these contents what is in there for me so if we think about this when we are trying to communicate a story or an insight or whatever information you want to pass think about the user put yourself in the users shoes this is about design thinking is user centered design because nowadays we need to involve them in the conversation is no longer a one-way conversation is a dialogue so how to do that so right now with evolution of Technology and in specific in newsrooms we tend to work in groups so I would like to give you like congratulate you from being so interested in this topic because as health professionals you have interest in doing visual storytelling and analyzing data this is a lot of tools that you are getting for yourself which will only make you a better professional in journalism it's very rare to see journalist that can do development design and journalism they exist but it's harder to get all the all the skills in one person rather we want to work in a team with special specialized developers with data analysts our journalists are in this case health professionals and the design team and together we think in a way of how to tell the story around our user how to make sense of the data so let's see some examples this is a project called we feel we feel fine and it's an exploration of human emotion on a global scale it was done by Jonathan Harris and in Stepan Dirk and var since August 2005 that's why we cannot show you because I believe the site is no longer alive but we feel fine has been harvesting human feelings from a large number of web blogs every few minutes the system search the words newly posted blog entries for occurrences of the phrase I feel and I am feeling when it finds such a phrase it records the full sentence up to the periods and identifies the feeling expressed in that sentence example happy sad depressed because blogs are structured in largely standard ways the age gender and geographical location of the author can often be extracted and saved along with the sentence as can the local weather conditions at the time that the sentence was written all of this information is saved the result is a database of several million of human feelings increasing by 15,000 to 20,000 new feelings per day using a series of playful interfaces the feelings can be searched and sorted across a number of demographic slices offering responses to specific questions like do European feel sad more often than Americans or do women feel fat more often than men or does rainy weather affect how we feel or what are the most representative feelings of female New Yorkers in their twenties or what do people feel right now in Baghdad what were people feeling on Valentine's Day or which are the happiest cities in the world and the saddest and so on can you imagine this project really calls my attention that the visualization was actually amazing you would type in women and you would get all the women evil emotions you will type you like Europe or you will type California and you would see what emotions are being shared there and it's a pretty clever way to harvest data produced by by the citizens by the citizens of the world in this case can you imagine if you want to feel if you want to test how people are imagine if people are feeling one way or another or how people are reacting to whatever you put on the market or whatever you want to test you could harvest these contents produced by users it's called user user-generated information and this project was a pretty clever way to to show all of these emotions in a very actually beautiful data visualization let's have Chris give us the the video so we have a video here that I'm going to show you it's a project I've done with my team at the Guardian and it's going to show you now basically it's when there was that the seven billion person being born we at the Guardian had these that this goal how can we tell the story in a way that people will actually relate to us so we tried with all the data we have from the United Nations we tried to make the story evolve around the user so the user would be invited to just give us their date of birth and then by submitting it and we will tell them in the moment that he or she was born how the population status was and this is pretty interesting because actually both the Guardian and the BBC in London we had exactly the same idea but we ended up solving it with the difference with a different interface but the project was the same by having the user in the center of the story and having him or he or she having the contents you can show the video let's let's see so you would put your date of birth and this was sponsored by Bill and Melinda Gates Foundation for the the global development so you would put whatever date of birth and you would see what is happening in the around the world in that year so what's the fastest growth country and the caparison with other countries and what's the slowest growth country so because it was sponsored by Melinda we we really focus on the development of the world now i'm now chris is going to show you the BBC one which is exactly the same idea so you would put your date of birth and they evolved it a little bit in gender and going a little bit more specific so in the day you were born you are here so this makes you feel very important I mean this is a visualization that puts you in the middle of these 7 billion people that were occupying the world at that point in October so this is like how this story talks to you this is the way it tells you exactly how many people were born before you and then you can choose a country how big is your country's population to find out tell us where you live so you pick a place and then you get the population and in the given time that you are interacting with these projects every hour they are and they give you the number of births per per hour the number of deaths per hour and the number of immigrants per hour and the average yearly growth and then it compares with fastest growth growth economy and then you can say if you are a male or a female and it will tell you the life expectancy for that gender in the country is selected and then you have overall view that you can share and it gives you a pretty over like like a grand picture of what happened when you were born if we go to the next one this is a project that I have done at fusion with my amazing team actually they did everything and and this is basically how do Millennials interact with each other in terms of salary your salary so by by stating you're in your annual income you would see what in what percentage of Millennials are you and this is like a comparison of wealth and how Millennials are being paid so having the access to prices of housing and and like pricing of housing in general in the US and how how much many Millennials make we can go to the next one this one is in another way to tell a story basically Miami is getting the the sea levels are rising up so and these last March there were the hundredth anniversary of Miami Beach and Miami is in the lowest lying areas in the state and meaning that with elevation of the waters it will soon be underwater so we did a little as you can see it's a very simple infographic that you're going to scroll down the page and you can see with we gave you like 3d models of the city in in the Miami Beach size and we explained what are the problems that we're going to face and how is governments trying to address them and which are sometimes not solving the problem so well so United Nations predicts the sea levels could rise by 220 hundredth century so the 21st sorry 2010 route so this is what would happen the water would come in and would make the entire Miami Beach become underwater and these are the reasons because the sea walls we need to make higher streets and get trees plant trees and have dunes so this is a way of telling a story in a in a very engaging way because we tell you bits by bits of bigger story and we try to picture every part of the story every scene in a graphic way to make the visual understanding very easy and immediate I personally feel that this is a way of involving users in a effective way then just give them a big big lots of chapters about the story and now for health there's this project called saj and we can play it which is to tell you what kind of foods or what kind of amount of calories you should consume according to your to your status to your like gender age etc so you can play it when we play get started you just have to insert your names to sign in because then they send you information to your email about food that you should be eating and this can be a potential commercial project because at the end they give you potential foods that you you can buy so just like simply ask you are you a male or a female how tall are you and then what's your weight basically it's about you again it's putting the user in the center of the story and then using the data to tell you a story that relates exactly to you so how much activity do you do and then are you allergic to any of these foods basically it's like giving you a profile of yourself just so they can tell you the story that relates to you in specific and not a general story so this is a way to really to engage with users so do you have a diet preference and then you you got it so they they made your profile and now they're going to let you explore products that are tailored to you and to your needs and to to your tastes so if we want to research about pistachios we get an overview and some stats some data about pricing and everything and then Nutrition Facts serving sizes and calories and then you have extra quick facts that you can browse basically they they make information in little akkad so you can open our clothes according to what you want to see with this is a way of involving the user and not just bumping all the information on the user allowing the user to actually interact with the interface so the user has the power but as you can see this is a story that involves totally around the user so it's exactly what's in it for me this fertile ground is another project that we did recently at fusion basically we wanted to study the data around around all the states of the United States and how are they dealing with abortion just so you know Fusion is a new channel and we try to address minorities and talk to Millennials in issues that that are related to Malena so we wanted to engage Millennials and in this in this fact of how hard or easy it is to get an abortion so imagine the story is stilled like choose your own adventure style so a woman the condom broke what does she do and then you can just follow the story and and decides which path to take again this is like lots of data that we have about a given a given state in the US and how is abortion being taken care of how many clinics are there available how much money would one teenager need to spend in order to get an abortion and this totally relates to Millennials we just talked about how much money they make per year and then when they are faced with these kind of issues first they don't have access to clinics and second they it's it's very expensive to to to get an abortion so if we go to slide number 27 now I'm just going to change slides here and for those who have been here with me physically in the in the in the presentation we have I showed these projects which is like a masterpiece of of what data visualization can be done can be used for so and I heard that in the health department you guys have the same issue which is having your data in this kind of style in a webpage with lots of PDFs so imagine I am a user I come to this side and I want to in this case the site is about economic data and tools it's the budget report for UK but imagine I want to come here and understand what's how's the budgets being changed or what's the budget for this year which departments are being cut from the cell from from grants etc you can do exactly the same for health so if we go next I'm just going to go next this is a way of showing the information in a way that it's not PDFs and and lots of numbers for me that I don't understand a lot about budgeting I can totally see that the benefit spending in Great Britain is one of the highest the biggest departments that gets more money together with the partment of work and pensions and then we have the apartment of Health in red and NHS very big money being thrown in there so basically here we are the intermediates of them of the media we are the medium for the message we get these PDFs we understand the data we are experts in this given topic and what we want to do is how can I explain these two non data experts and then the Guardian graphics team decided to do this this poster which was a double spread in the in the newspaper and funny enough the government printed these super big and they had it in their office and they told the Guardian that they did because this was such a easy way to understand public spending so another way is like the Guardian is very focused on having the whole picture so here we can definitely see the whole picture of where is the money going but then if we want to see it specifically imagine on the right side we have this little green bubble I Department for Culture Media and Sport and it has very little balls very little circles we cannot get more information there it's really small so that's because this was a print version it was hard get in-depth information yeah exactly exactly right there and so in the interactive way we can totally address this issue so this was interactive that we did exactly with the same concept and we just grabbed all this information and made it interactive so Chris can open the next video which is how this how this project work which basically you hear you lost the whole picture but you can get in depth detail about a given group it's called UK spending if if you want go to the Guardian website search for you can UK spending 2010-2011 interactive and you can browse and you can click as you please and get more in-depth information about a given department that you are interested in so basically is using the Guardian is using the same data and using the interactive features and the interactive power to to make these more engaging and more informative and then you can do another thing which is make games with it so I think this is all I'm open for questions and thank you so much for your time and now shoot me with questions because I can't wait to hear what you 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