Proven Sign Made Easy

Proven sign

so welcome back to another video on the channel in this video i'm gonna be going through how you can find 3k per month e-commerce social media marketing clients i feel as though everybody thinks that you know when they're just starting out you know it's just like a thousand a month retainers or maybe two thousand month retainers but what many don't realize is that in order to take a thousand retainer to a three thousand a month retainer or a five thousand month retainer or whatever it's actually very very easy and again this is another one of the amazing perks of the e-commerce niche as always if you do find value in this video make sure you go ahead smash the like button and subscribe to the channel it massively helps out with the youtube algorithm and uh yeah let's jump straight into it [Music] so i need to get this first point out of the way because without this first point everything else is useless it just won't you know you can't sell a client who's of this nature that i'm about to speak about right so first things first in order to sign a 3k a month client it's not really about your sales ability right like obviously you know being good at sales is going to help make that sale easier to get but my point is with this you could be the best sales person in the world and if the prospect you're speaking to isn't qualified meaning they can't actually even afford a 3k a month service even no matter how badly they want to pay it if they can't afford it they're not going to move forward as a 3k month client it's not going to happen i don't care who you are you could be grant cardone you could be you know these other huge you know gurus that's selling and whatnot nobody's going to sell a client who genuinely can't afford a service fee or whatever it is that's the first thing so you know it's not always about your sales ability i would honestly say like 60 70 of uh having a successful sales transaction is your sales ability it's definitely mo it's most certainly not 100 60 70 i would say roughly obviously these are just very arbitrary numbers but roughly i would say that whereas the rest of it is is generally them on their end are they qualified for the service so that's the first thing you've got to make sure that your prospects that you're hopping on close with are genuinely qualified how do you do that well things such as ensuring they're running a couple ads currently is always a good indicator that they are actually spending a bit of money per month on advertising so that shows you that they've got a little bit of money left over um to spend right so so that's a good indicator the social foundations is another good indicator this one isn't as strong because it's very easy to get fake followers it's very easy to get fake likes and it's very easy to kind of um you know just fabricate those numbers but overall for the most part brands who have got 200 000 followers on instagram for the most part are bigger than those brands who have got 10 000 on instagram right so having that solid a social foundation again is something else that's super important because as i mentioned that kind of uh ties in and fuels the idea that they they're doing okay and they could afford a 3k month service for your 5k month service fee whatever it is so once you've got a client on the end of the phone who's qualified everything looks good um you've got a strong sales process in terms of like a script and whatnot the best way and truly this is the best way to take a 1k month service fee to 3k a month to 4k so 5k month whatever best way to do it is slap on a robust deal now before you click away from this from this video i know you've probably heard me speak about it you probably have to other other people speak about it as well but i want to just talk about it for a minute because it's very very important if you sign a client on board for a thousand months then that's it that's how you're gonna get a thousand a month whether you bring them in 20k a month profit 50k a month profit 100km on profit doesn't matter if you only charge them a thousand months that's all you're gonna get now on the flip side if you go ahead and say a thousand a month plus ten percent right of roads and that's genuinely performance based right i've had so many calls with these brands who say oh yeah we're working with an agency um and they're getting that you know i paid them a performance-based fee and i asked them i'm like oh how is that a performance-based fee structure and they say oh they charge a percentage of revenue well that's not a performance-based fee because if you spend if somebody spends ten thousand dollars and brings in five thousand dollars they're still going to take a percentage of that five thousand dollars even though it's terrible results and the brand will be in a huge loss right they're still gonna take a percentage of that of that five thousand so that's not performance based what is performance based is spending ten thousand bringing in fifty 000 and then charging a percentage of the difference 50 minus 10 is 40 000 that's what you charge your percentage on and that's what i highly recommend you do for your clients and pitch it in that way as well say exactly what i just said just you know say that a lot of agents because you're not lying right a lot of agencies out there charge based on revenue but that's not an actual performance-based fee that's just i'll generate you this much i don't care how much i spend but if i generate you 100k even if i've spent a million doesn't matter i still generate you 100k i'm still taking 10 or whatever it is that's not performance based whereas at your agency name you know we genuinely charge performance base so what we spend minus what we bring you in that difference that's what we charge our percentage on because that's genuinely what you know that's our performance that's your profit now obviously you've got cost of goods so that comes into that and whatnot but you know for the most part that you know you don't need to worry about that too much for your roads deals just do purchase roads conversion um minus your ad spend when you pitch it in that way every single client who's going to sign up for a thousand a month fee will sign up for a thousand a month plus 10 feet because also that shows them that you're going to be genuinely more you know you've got a lot more interest in getting them better results which means obviously they're going to make more money they're going to get a better return which then obviously means you get paid more but what they care about most is that they get paid more and they will because you have a vested interest in actually getting them better results so that's the best way to take a thousand month retainer 2000 month retainer to three four five six thousand a month retainer i was on a call last night with with the quantum mechanics students of the program um the q a call that we do weekly and you know i was mentioning and it was it's very true like every single one of our clients who has a robaz deal in place that that roads billable that i charge them each and every month is always far more than the flat retainer right some we've got clients ranging right now but someone like 2500 3500 whatever but 3 500 plus 10 that 10 is always comes out to be more than the 3500 or than the 2500 or whatever it is right and that's just because the sheer scale of roads deals and again this is another reason why the e-commerce niche is hands down the best niche there is in the world right for smma it's hands down the best niche because the scale is so so much you can very easily spend ten thousand a month bring in fifty thousand a month have a fifteen percent roads deal in place obviously then you'll go fifty thousand minus your ten thousand there's forty thousand difference fifteen percent railways deal in place that's six thousand dollars a month in a monthly billable 6k a month right and if you charge them 2k a month service fee plus you know 15 that's a really good that's a really good retainer for the client so you'll you know you'll have a good conversion rate on your sales calls but then actually that 2k per month plus 15 each and every month that's actually coming out to around 8k a month in a service fee like that's just the genuine reality of roads deals so that's how you go ahead and actually come up with a number for the roads deal like you know when you say 10 percent of roads what does that actually mean well it means purchase conversion value minus your ad spend that difference you charge your 10 you're 50 to 20 25 whatever it is on that how do you go ahead and bill it well everybody should be using simple invoices okay that's that should be your payment method for your ent hands down simple invoices coupled with stripe so when you sign on a new client for your agency you'll set up a subscription that monthly subscription charges the flat fee right so if you've got 2k plus 15 that monthly subscription that you set up charges the 2k every single month pay automatically send automatically and it's just going to co it's just going to be automatic every single month on the fifth whatever it is right whatever day it is that you sign them up in terms of billing the roads deal what you need to do is send them a separate invoice so just a soul invoice not subscription or anything because obviously it's going to change each and every month so you set a separate invoice and you just basically basically put on there like for me i just go back consulting performance fee or bats and sorting uh 15 roads deal or whatever you know just name something like that and then from there you just simply do the math so go into the ads manager do the date range uh make sure the date range is correct to go 50 uh your purchase conversion value minus your ad spend gives you your number times that by zero point whatever your thing is whatever you row as daily 0.15 is if it's 15 0.1 if it's 10 etc and then just go in there a plug that number in make sure you toggle on pay automatically on that on that sole invoice and just shoot over and it's going to pay you automatically however caveat before you do that make sure you just update the client send them over a loom video saying look um this so last month we you know from this date range to this date range we spent this much we made this much there's this much difference we're charging 10 does this all look good to you you know you don't want to just unnecessarily build them or not unnecessarily build them but you don't want to build them out the blue and they're like where's this what's this six thousand dollars for what says ten thousand dollars for and they don't realize and then it's just not good right you just need to make sure that you update them what you're doing and show them where you're getting that figure from it's like where did the 6000 come from well it came from this you know just make sure you show them that and um yeah that's how you want to go about actually building it and that's kind of the logistics surrounding roads deals now there's one more thing that i want to touch on in regards to roads deals because you know it's all well and government sat here and saying uh you know you can do 2k month flat fee plus 15 percent roads that 15 brokers could return a 6k a month uh billable so that's 8 000 a month for for a client that sounds amazing right but one thing i want to say i want to touch on this a little bit here is that you cannot get every single client uh five row ads right obviously that 6k number that's talking about that's based off ten thousand ad spend and fifty thousand brought in that's a five row as obviously and then you charge your billable on forty thousand not every client will be able to generate those types of results and so you know you could bring on everybody who's watching this video right now could bring on a client every single every single person what the logistics of that client looks like that's where it's obviously going to range because like i said everybody could bring on 100 a month client very easy hundred dollars a month everyone could do it but nobody wants a hundred dollar a month client everybody wants a 5 000 a month client everybody wants a 7 000 a month client and so what's the difference well the difference is the fact that one's qualified and one isn't one's more established and one isn't but there's also something else that comes into that right certain brands will be able to afford a 5 000 a month retainer that's all well and good but that same brand may not have the necessary assets the necessary uh business kind of structure and foundation that that is needed in order to be able to generate them amazing results hear me out on this okay so this is what i'm talking about when i talk about proof of concept this is what i mean proof of concept shows that there's a market there for their product um it shows that what they're currently doing from in terms of their sales process their sales cycle it shows that that's working and it shows that their product is genuinely um one that people want and it's one that is of high quality as well right because if somebody's product is terrible yeah they may be able to sell a couple units but they're gonna get refunds because it's not what it said on the tin so you know if a brand's doing 50k a month 100k month whatever it is and they're profitable that is because look everyone can spend 200k a month on ads bringing 50k a month so yeah they've got a 50k month business but they're doing terrible right so given that they're profitable and they're at some high numbers that's what shows us that you know they've got a solid proof of content they've got a strong product market fit and they're the type of clients that we need because then when we go to facebook ads then we'll be able to get good results and that's when that percentage deal that you've put in place that's when that really becomes lucrative because as i say you could sign you know you could even do no flat fee you could just do 10 robots you could just do 15 raw as no flat retainer but if you're working with clients who aren't qualified who don't have a strong product market fit who don't have a proof of concept then you're just going to be wasting your time because you're working with people who never going to be able to get good results because things outside of your control aren't in place such as their product website this and that okay so make sure this is why i always bang on about making sure that your clients that you bring on board are genuinely qualified because it really serves as the lifeblood of your agency if you bring a client on board and they aren't qualified yeah you may be able to sell them well done you sold them but you won't be able to get the result and you guys know i'm very big on getting results you know just focus on selling the client and then worry about delivering the results in the back end i've did a whole video on this it's the worst smma advice ever that's the video of the name and it genuinely is the worst smma advice i've ever heard right stupid so you know in the back end when it actually comes to delivering results if if the brand isn't qualified you're not going to be able to get results meaning you're not going to make any money because you know you've got fifty percent rob's deal in place and that's just not gonna warrant anything because you've got nothing to charge 15 of because as i say the way that you want to be structuring your robots deals is based on you and your actual performance right and also it just means the client is going to leave you a month later so you're back to square one with no clients okay so really guys you know if there's two things you take away from this video first things first it's that everybody who is watching this video right if you're watching this right now i do not want you to sign up another client moving forward without some sort of roads deal in place without some sort of performance-based fee in place second thing is making sure that every client you bring on board is genuinely qualified if not you're wasting your time and you're wasting the clients time on their end as well so guys that is how you can sign three k month clients um in the e-com niche honestly it's very very easy uh given obviously everything we've gone through in this video and to be honest 3k month i mean that's just for the title of this video because i know that'll rank better but to be honest you'll be able to sign like tank this is the best way to sign 10k a month e-com clients and to be honest it's the only way so yeah the the the sky's the limit with this type of method this type of approach to billing clients bringing on high ticket clients and whatnot in the e-commerce niche specifically that is why i always say it is the best niche without doubt so as always i hope you enjoyed this video if you did go ahead smash the like button subscribe to the channel and i will speak to you very very soon