Recover Email Signature Us State with airSlate SignNow

Recover email signature us state

hello everybody thanks for joining my talk unlocked unused and underrated how to turn your email signatures into a powerful marketing tool so my name is taobao i'm co-founder of malecrastic um spent the last decade in digital marketing um and founded or co-founded meltastic in 2015. we got acquired at the joint cognizant group earlier this year in 2020 meltastic is the leading email signature marketing provider in europe um we currently serve more than 400 customers from smb to global fortune 500 companies and i'm going to tell you today how you can utilize your email signatures as a marketing channel what are best practices and examples of companies that already using this channel and what's important to really take advantage so before we dive into the best practice section um we should step one we should get one step back um because the email signature is only the vehicle to unlock employees one-to-one email communication as a strong marketing channel so let us first look at the data around this to really see the potential and what's going on with email in 2020 21. first of all email is big it's really really big um it has good chances to be the most used communication channel of all time 274 billion emails are sent and received every day that's more than whatsapp messages text messages snapchat views facebook visages and google search combined so email is really big and it's still growing exponentially so let us look at the employee email communication so an average employee sends around 30 emails per day manually spends more than one third of his whole working time just in his inbox and 86 percent of the professionals name email as their preferred communication channel so this is a massive volume which every of your employees are sending daily your customers are spending most of their time in their inbox and another special or interesting statistic around email is that 85 of the communication the last phase of a sales cycle runs usually via email so we have a massive volume our target group spends the whole time in his inbox and it's in a critical environment for our sales success so if we upgrade our email game this will help us with a lot of different initiatives um but let us look first at the potential for company so if your employees are sending around 30 emails per day manually that adds up to uh almost a million emails per year so if you have 100 employees they sending almost a million emails a year each of these emails is opened on average 2.5 times so this creates over two million brand impressions of your email signature um for many b2b companies that's that's even more than their website visits and if you now apply only a click-through rate of one percent of a marketing content in an email signature this leads to over 20 000 um clicks maybe to download...