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[Music] some of the new guys or Young Folks you know starting out on their careers what advice might you give to them die on your own sword and let me explain what I mean by that there's a lot of youngsters in here who fundamentally and by the way a lot of OG gangsters in here that do not believe in what you're doing with your time and money to create the outcome you want but they keep their mouth shuts in the meetings because they are being protective of their professional careers and I understand that you're not going to be able to communicate your points of view the way I am because I own my own business I don't have a board I'm not a publicly traded company so when I lose stuff or bad things happen I look in the mirror and say don't do that again for you there's more ramifications I respect that however that doesn't mean that you are not able to very respectfully to your leaders and managers very cordially very charmingly able to communicate you aren't disagreement or different point of view on what you should be doing from a com standpoint the reason I say die in your own sword is the following I believe the next decade will be the most significant decade of the last two decades which one of the two most significant Decades of comms changing because of Technology [Music] it really stinks to lose your job or not progress in your career because you weren't articulating things you believed in that ended up becoming true and you got no credit for it because you played defense and the culture of the company made you not say it not your own belief system so you missed out on the opportunity because of that that is devastating so please find a way to cordially communicate your personal opinions you're about to be wrong I'm wrong people are wrong but you've got to share your actual thoughts head nodding in a corporate environment for the sake of head nodding is always a bad strategy [Music] talk about some of the Gen Z folks need to have a little bit more patience yes you also talk about you know people like myself into their 40s now although I think when I saw the article you wrote it said in the 70s you'd encourage folks to be sought in businesses I think you said just because you're 75 you still got 15 good years in you go start a business so I don't want any of the uh it was yes it was less about start a business it's more like when I look at this room I'm like man do they really realize how young they are because I don't think they do because it's not the way the propaganda of age has been sold to us over the last hundred years I don't believe this room including you...