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did you know it is six to seven times more expensive to get a new customer than it is to keep your current ones and that's why as a business owner is so important you learn how to create a raving customer fan base where they're talking about your products or services for free where they're so satisfying what you do they buy more products and services and people have been ask me how have we been able to do it here at success insider whenever I'm speaking on stages and I'm sharing this they often ask Tim how have you got clients that's been with you from day one have you got like a raving consumer fanbase because I often see them talk about your products and programs for free online on Facebook and so forth and it's not some form of luck it's not some form of trickery it's not some form of manipulation far from it comes down to this five steps I'm gonna share with you today and this requires you to think different it's about coming from the right place provided you do yes your business will grow but most importantly the customers lives will be transformed pay close attention without further ado let's go on to first step which is treat your customers like family this is our value number one a philosophy of what we stand for here at success insider everybody who buys any of our programs who are part of any of our subscription services are family even before the course started Tim and I really connected and it was something that I was really looking for in a mentor I was really looking for someone who would not just provide value and you know guide me and advise me but someone I could really connect with and someone I could trust and I think with Tim I kind of hit the jackpot for that and they know that and this is why they stick around we often get testimonials saying this is unlike any other program I've ever join to do a business advice and personal development advice and this is why they stick around wanting to be part of this for longer than normal it's about coming from the right place it's about realizing that we're no longer in B2C business to customer we're no longer in B2B we're in H2H business human to human heart to heart what would you do for your family member if they've really needed your help would you go above and beyond would you ensure you do kind gestures random gestures that they may have not even paid for of course treat your customers like family this isn't some form of trickery you've got to really feel it from the heart about every single customer so talking about family the second step is to over-deliver Tim we can we can over deliver so it's phenomenal the amount of knowledge that you'll you'll get over delivered the information the amount of information was unbelievable it has been the most fantastic program I've actually attended I'm sure there have been times with your family members where you went above and beyond right where you maybe gave them a gift and it really surprised them it was unexpected maybe you did something that's really just a kind gesture and they ever so thankful go above and beyond whatever you promised them in terms of your program your services your products go above and beyond because remember people don't remember so much what you say but they remember how you make them feel and when they really feel like you're over delivering you've really care about their results that's when they stick around because they can tell that you're different from all the other companies that's focused on the bottom line third step is to have a big why and a cause behind your business if you look at the biggest brands out there you'll notice how they've all got a big cause in fact I remember when I was looking at some Tesla cars here on YouTube one person is like a troll left a negative comment saying oh you know Tesla's breakdown and I saw about 50 replies from Tesla owners protecting the brand and isn't it incredible how they're willing to do that at their own time protect the brand and not even being paid for it and what you notice about these big brands is what they all got a big why big cause people know the moment they join this company they know where they're heading they know the fact that this company is beyond just the bottom line beyond just making money and this is what drives our customers to feel like they've really belonged to the cause our big cause here at success insider is to impact the lives of 1 billion people and the way we do that is by training up leaders to serve more impact more around the world share their message with the world and this is what gets people fired up to be part of our mission to transform the world because I believe there are so many people who require this education that don't have access to it and by coming together as one we can make this happen because together we are so much stronger have a cause for your business don't just be I just help people with IT programs don't be one of those companies have a cause have a mission and share that with your customers as well as your team members the fourth step is to create a sense of belonging you do this by having some form of community around your brand and this allowed me to connect to so many like-minded people to make so many new friends you wanna same journey as me every single person that you need is uplifting and it just boosts your confidence and it gives you that drive that enthusiasm and to create a great community it does require a lot of management and we got full-time payroll team members who are managing these groups and the reason why I do this yes it cost loads of more money but the reason why I do this is because I know the fact that they're gonna be more successful the more they feel like they belong to something and if you are thinking right now but Tim you know I'm not running a personal development company or business education company well it's fine you notice it with other brands they're able to still do it even for example American Express notice how they got different tiers of their cards and depending on those tiers of cards they've got different places that the people can hang around it's all a community that sense of belonging so create a belonging association with your brand it immediately makes people stick with your brand longer and they get more results in the process and that's what it's all about the final step is the most important thing be authentic be transparent no one speaks from the heart as much as Tim does and it's been so valuable to me stop hiding behind your logo if you're somebody who's always just writing written post stop hiding behind your blog post stop hiding and stop hiding your truth from your customers I had somebody who was in the fashion industry who was going through a business that was going from one moment this and in moment the dot-com began to really explode it began to go like this and she reached out to me wanting some help in terms of business consulting advice so I offered advice I said listen you are hiding from your community right now they don't know who you are they just see a logo they can't relate to that they can't get fired up by just seeing a logo they want to know who is the person behind this brand just like how when you think of Apple you think of Steve Jobs when you think of Microsoft you think of who yes Bill Gates when you think of Tesla you think of Elon Musk so I said put yourself out there on video just share with them just for the first time just heart to heart what's happening and within that seven days she'd made over twenty five thousand pounds which about $28,000 in seven days and that was a lot of money for her because finally people bought into her because she's been so transparent about where she was and what her jewelry stood for what her fashion brands stood for and finally she they bought into her to be authentic be transparent and do whatever it takes to transform people's lives these are the five steps to turn your customers into raving fans so come from the right place it will transform your business moving forwards let me know in the comments box below what are you gonna take action on let me know I'll be sure to get back to you like this video if you like this video and share this video with an aspiring entrepreneur or an entrepreneur that you know will benefit from this message as life is all about paying it forwards and as always follow your heart my friend and take action and let's go transform the world together