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[Music] it's the toughest decision in the design world what are the best products of the year in 2020 36 experts rise to this task they make up the jury for the red dot award product design and assess more than 6 500 entries touch and try is the motto used to examine the products the experts look at aspects such as the aesthetic the choice of materials the finish structure ergonomics and functionality [Music] the highlight of the jury session is an airport hired exclusively to test out the vehicles the fact that we get to drive these vehicles is incredibly important because it gives you a chance to really feel what the car looks like and so if you go through psychologically you first have to love the box and then you climb inside it and then you have to be even more impressed when you drive it so if all three elements work then it deserves a red dot [Music] it's a bit more sporty but you can feel that also in the drive they've done a good job just with doing some surfacing but not going crazy with the wackiness of shapes [Music] the jurors decide as a team which products will win an award they work through their product categories in teams of three the adjudication process is characterized by lively debate and in-depth expert discussions you could say it's a more subjective issue but in the end even the jury members are very different it's usually very easy to say whether it's good design or not there are three stages to the adjudication process does it belong in the ranks of extraordinarily good designs is it groundbreaking is it perhaps even exceptional if so it can take its place among the year's best products the award for this achievement is the red dot best of the best just 1.2 percent of the more than 6500 entries will receive this accolade in 2020. these 76 products that have won the top distinction in their category marry innovative design with extraordinary design quality they score highly across all levels of design boasting an outstanding aesthetic as well as top class quality of use you