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most of you this is a device to buy sell play games watch videos I think it might be a lifeline I think actually it might be able to save more lives than penicillin texting I know I say texting and a lot of you think sexting a lot of you think about the lewd photos that you see hopefully not your kids sending to somebody else or trying to translate the abbreviations LOL LMAO HMU i can help you with those later but the parents in the room know that texting is actually the best way to communicate with your kids might be the only way to communicate with your kids the average teenager sends 3339 text messages a month unless she's a girl then it's closer to four thousand and the secret is she opens every single one texting has a one hundred percent open rate now the parents are really alarmed it's a one hundred percent open right even if she doesn't respond to you when you ask her when she's coming home for dinner I promise she read that text and this isn't some suburban iphone using teen phenomena texting actually over indexes for minority and urban youth I know this because it dosomething.org which is the largest organization for teenagers and social change in America about six months ago we pivoted and started focusing on text messaging we're now texting out to about two hundred thousand kids a week about doing our campaigns to make their schools more green or to work on homeless issues and things like that we're finding at eleven times more powerful than email we've also found a an unintended consequence we've been getting text messages back like these I don't want to go to school today the boys call me I was cutting my parents found out and so I stopped but I just started again an hour ago or he won't stop raping me he told me not to tell anyone it's my dad are you there that last one is an actual text message that we received and yeah we're there I will not forget the day we got that text message and so it was that day that we decided we needed to build a crisis text hotline because this isn't what we do we do social change kids are just sending us these text messages because texting is so familiar and comfortable to them and there's nowhere else to turn but they're sending them to us so think about it a text hotline it's pretty powerful it's fast it's pretty private no one hears you in a stall you're just texting quietly it's real time we could help millions of teens with counseling and referrals that's great but the thing that really makes this awesome is the data because I'm not really comfortable just helping that girl with counseling and referrals I want to prevent this from happening so think about a comp there's something in New York City that the police did it used to be just guesswork police work and then they started crime mapping and so they started following and watching petty theft summonses all kinds of things charting the future essentially and they found things like when you see crystal meth on the street if you add police presence you can curb the otherwise inevitable fate of assaults and robberies that would happen in fact the year after the NYPD put CompStat in place the murder rate fell 60 percent so think about the data from a crisis text line there is no census on bullying and dating abuse and eating disorders and cutting and rape no census maybe there's some studies some longitudinal studies that cost lots of money and took lots of time or maybe there's some anecdotal evidence imagine having real-time data on every one of those issues you can inform legislation you can inform school policy you could say to a principal you're having a problem every thursday at three o'clock what's going on in your school you could see the immediate impact of legislation or a hateful speech that somebody gives in a school assembly and see what happens as a result this is really to me the power of texting and the power of data because while people are talking about data making it possible for facebook to mind my friend from the third grade or target to know when it's time for me to bind more diapers or some dude to build a better baseball team I'm actually really excited about the power of data and the power of texting to help that kid go to school to help that girl stop cutting in the bathroom and absolutely to help that girl whose father is raping her thank you