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[Music] everybody this is Doug in this video I want to talk about basic visitor metrics or as you can see here key Adobe Analytics visitor metrics so these are them really the main three that you're gonna look at when you're talking about the most basic of analytics metrics so you've got a visitor visit and page view and many times people start at the bottom so the page view just being as you can see here being counted for each server call that a sent or a page comes up and we count that as a page view I'm going to get to the side note here in a second when you have multiple page views or you come to a site and go to one or more pages that is considered a visit so you can see here a visit is a sequence of page views in a sitting the visits metric is commonly used in reports a display the number of user sessions within the selected time period again just think of it as somebody coming to your site and going to one or more pages now the difference between a visit and what you might think of as a session is that a session closes when you close the browser right you're done but a visit in analytics and this is very standard in the industry a visit is over when there is a timeout period reached so for example 30 minutes when there is a time period of 30 minutes where no more pages are viewed and therefore no more hits are sent to Adobe Analytics then that visit is closed so technically if you open a browser and you went to 4 pages and you closed it and you opened it right away again and went to some other pages it would continue the same visit so just again most of the time it's a session but again the technical definition of a visit does include that timeout period as opposed to the closing of a browser for example and then of course the top one is the number of visitors are the number of unique users that come to your site for a certain time period and of course a visitor might have one or more sessions or visits during a given time period and on a visit they might go to a certain number of pages so hopefully that allows you to see the relationship there between those so some of the other words you might hear about this as people are asking you questions and you're trying to find out answers for maybe your CEO or your CMO or whoever wants to know about what's going on on your site they might say hey how many people come to our page you know daily or whatever so again that's visitors they might say users and in reality it is actually devices so if a person comes to your page on one device and then they come on another one they are seen as two visitors and they might ask for visits or sessions or how many times people come to the site you're gonna have to sometimes translate a little bit of what people are asking you for when you map that to the different metrics that you have on your site and then of course the pageviews sometimes people talk about those as hits and some other vendors will use some of those same terms and so you can see that here now let me go to analytics to the interface for just a second and we'll look at how this looks in a report so you can see here that I have some basic metrics in my report and I have dragged over from the left-hand side unique visitors visits and pageviews so you can see that I have those for any given time period in this case daily numbers for how many different people came to my site and of those people how many total visits so you can see that's a little bit more so some people are coming one time on that day and some people came twice and who knows maybe some people came three times and then on those visits how many total pageviews so you can see here that it's about maybe on average two and a half page views per visit that people are seeing on your site on June 1st here so again that's the relationship here between unique visitors visits and pageviews and if I scroll down and I've also added a table here about the different pages so now we can start looking at the different dimensions and we'll talk more about those in another video but you can see here that for example for the home page at a given time period and we have a time period set up as the current month and this is actually only a partial month but for the time period we can see that there were 20 1014 page views for the home page so that home page was brought up that many times it was in this many visits and it was this many people that did it so again you can also assign those basic traffic metrics not only overall to your site but also to individual dimensions or pieces or pages or kinds of users etc on your site