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- It seemed like everyone and their mother was advertising Established Titles this year. Is it a scam? Yes. Is it illegal? Maybe. Established titles has taken over YouTube. It's extremely prominent. YouTubers have run sponsorships for the company, and the money was flowing. Like many YouTubers, I had been approached repeatedly about running an Established Titles sponsorship. - If it's not Scottish, it's crap! - I declined because it didn't make much sense to me and started researching my own video on the topic. And that wasn't until Scott Schafer made a video calling Established Titles a scam. It pretty much blew up the internet. This company is a complete scam. So is established titles really a scam? Well, that's what we're gonna figure out here today. Now, it's actually hard to explain what Established Titles does without already jumping into value judgements. So I'll let Established Titles explain in its own words. Established Titles owns less than 200 acres of land in rural Scotland. Their website says that you can buy a dedicated one-foot by one-foot square souvenir plot of land from them. And it also states that you can quote, "Become a Lord or lady today." They say that their packages are quote, "Based on a historic Scottish land ownership custom where landowner have been long referred to as lairds, the Scottish term for lord, with the female equivalent being lady." Okay, so let's start at the beginning. When you're talking about false advertising, or fraud in commerce, you're probably talking about one of two laws. Section 43(A) of the Lanham Act authorizes civil suits for false advertising that quote, "Misrepresents the nature, characteristics, qualities, or geographic origin," of goods or services. States have their own laws regulating false advertising and other deceptive trade practices. For example, California Business and Professions Code 17-500, aka False Advertising Law, or the FAL, prohibits false and misleading statements generally in connection with any goods, services, and/or real or personal property. Now to understand whether advertising is false or misleading, you have to look at the claims that are being made. When it comes to established titles, there are several different sources of potential claims, their website advertisements and YouTube sponsorships. And we'll look at each of those in turn. (digital glass smashes) Well, the homepage and the hero banner states that you can quote, "Save the Scottish woodlands," and quote, "Become a Lord today." A prior version of the website said, "Become a Lord or lady today." You can quote, "Purchase a personal lordship or ladyship title pack with dedicated land in Scotland." The asterisks direct you to fine print right below. It says, I quote, "This is a purchase for a personal dedication for a souvenir plot of land. You may choose to title yourself with a title of lord, laird, or lady." And as I said before, the website states quote, "This is based on a historic Scottish land ownership custom where landowners have been long referred to...