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in this video I'm going to walk through a step-by-step process to validate your SAS idea in less than 30 days in fact I'm going to walk through the two most common ways to validate a SAS idea and if you stick around until the end I'll tell you a third approach that I think is even better I'm Rob Walling I've started six companies I've written three books on building startups and I've invested in more than 100 SAS companies so I want to start off by talking about the difference between idea evaluation and idea of validation so evaluation is where you take an idea and you run it through criteria and I actually have a framework called the 5 PM framework for evaluating SAS ideas and if you want to hear about evaluating an idea and you want to hear about this 5 PM framework head to episode 628 of the sister podcast to this YouTube channel it's called startups for the rest of us where I walk through this framework of How to Think Through evaluating an idea and this is really helpful if you have 10 ideas 20 ideas you can't validate all of them right validation is where you start taking steps to find out if people are interested if you can gather the traffic and if this is going to be a reasonable idea to pursue validation is a Continuum you're never going to get to 100 with a ton of validation a bunch of people on an early access email list and 20 30 40 people who have committed to pay for it you're still at what maybe 60 70 that this is going to work you're just never gonna get to 100 validated and in my career I validated a lot of things so I validated a SAS app called drip before we wrote a line of code I validated my first book start small stay small with a landing page I validated our conference microcomp that you know this YouTube channel is named after the company microcomp I validated my SAS accelerator called tinyseed before we did anything we put up a landing page because we wanted to see if there was interest from Founders and interest from investors and lastly I validated an online community that started about a decade ago for early stage startup Founders by putting up again a landing page finding out if people were interested in this video I'm going to focus on two approaches to validation but I did want to talk about kind of the gamut of approaches that we see in the independent SAS space so microcomp runs a state of independent SAS survey where we survey hundreds of bootstrap and mostly bootstrap really non-venture track SAS Founders and we put together a report every year and in the 2022 report we asked folks how did you validate your idea and from most popular to least popular the options were 33 percent...