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hey welcome back to the crowdfunding demystified youtube channel my name is salvador brigham and today we're getting into how to go through a backer kids survey and the um i guess benefits of having a backer kit survey that's what we are covering today okay again my name is salvador and the reason why i wanted to go through this is that it is one easy way to collect valuable data from your backers and i want to show you what it looks like from the consumer side so from the people that are backing your kickstarter project so we're going to use this as an example which is ir arcade a project that i was a coach on which raised over six hundred thousand dollars on kickstarter for more than a thousand backers you can see here they just sent out their backer kit survey where it says you need a response for ir arcade if you want to get your reward and this is sent out via backer kit another good alternative to backer kit is called crowd aux so it doesn't necessarily have to be bracket that you use but i want to share with you in today's screenflow tutorial how to do this so this is the survey deadline right this is going to be the fourth of september we have a little bit of a message here when it comes to um the information that you need to know when it comes to going through this someone here click here to respond and this is going to open up a new window and that new window is basically going to have you go through a few different items this is the first reward so i pledge 50 to this project we're going to say get started answer a few questions about your pledge thanks for backing if you backed everyone dollars you have a credit that you can use um in the add-on section of a few questions before you just say okay got it right and then on the right here you have all the different questions that you're going to go have to go through and then sort of the major stages here in the upper right that's what the backers are going to see so tell us a little bit about yourself i am 29 years old so 26 to 29 i'm a male i am i think i'm like seven maybe five six i'll just say five six to five eleven i'll say next tell us a bit about what kind of gamer you are i'd say i'm a very casual gamer myself um spending on games per month is probably really low honestly because i don't really play video games very much anymore um going through here again this is really good for collecting backer information about your customers and these are also going to be people who might be customers of you in the future so this one is saying would you like to get two free paper edition of an old school gamer magazine you can say yes give me two free paper ones or you could say i'm not interested we'll go through here what aspects do you like most about ir arcade again this is amazing because this is good for everyone who purchased something or back to your project on kickstarter they're individual human beings they might make another purchase with you you're trying to do customer discovery you're trying to figure out how to make products that people like right so if you could say um i could describe it say what do i like most about arcade it's extremely well designed beautiful artwork and the founder is awesome say next what features would you like to see on ir arcade let's say um would love to play more modern games because these are a lot of older games what would be the first accessory that you'd like to see most on ir arcade i'm just going to say not actually because i don't want to go through all these this again this is for an example controllers i really like trackball personally i think it's kind of cool but a light gun sounds also pretty dope so i'm going to say that one how many games should be launched are you planning to get we'll just say one to nine there were a lot of games that these guys were offering here what are the games you'd like to see on our arcade i'm just going to do an a just to get through this what is the current pre-launch game list you are most excited about you don't have to give obviously all this information if you don't want to what kind of games you're most into i'm into more like 2000s personally what genre game like to see on iarcade i really like fighting games and i like shooting games so i'm going to say a fighting game for now go through next how important is it to me nice to have but not required for me would you be interested in console type games i'll say no arcade games only which uh premium quality products at higher price you're good that one's like i'm a little more price conscious there would you like to join our mailing list we'll just say no thanks important the next pages will show shipping fees these are not the real shipping fees they're only a placeholder we're currently working very hard to get the best shipping rates for you so these are not the actual shipping fees that they will see next this youtube video is sponsored by the gadget flow the gadget flow reaches over 28 million people and they've been around since 2012 their indiegogo and kickstarter experts they featured over 5 000 crowdfunding campaigns if you have a tech or design campaign it is a great platform to generate awareness and get backers check them out at thegadgetflow.com submit and list your project today we went through that survey and it was pretty freaking fast right they they also got a ton of really good information about me as a customer and i'll probably get more tailored products in the future because of that and being honest in some of my responses so i have a 49 credit it says here add additional items to your pledge if you would like to so i could add an additional bar top an additional bundle if i want to this is where upsells happen this is the number one best seller really cool looking black edition there's also the dragon layer existence so if i want to i could increase my pledge this is the opportunity to do an upsell using either backer kit or using crowd aux so we're going to say next that's going to total up then we get into confirm here so i like i said i already have a 50 credit right um and that's kind of what's there that's the pledge level the one dollar pledge level there shipping info is not required for my order because i just gave them a 50 pledge i didn't add on any add-ons or anything like that um so i'm going to say here if i want to i could sign up for the newsletter save my information next i'm going to say place my order confirm and in a second there we go now i should get a project information email they got the responses and it will tell me when shipping is going to happen if i want to i could post this on a social media feed um which would be really cool you can see some of the things that other people are posting you can join communities here um keep up to date right if you want to when it comes to the things that are happening with a specific project you can also see some of the other projects that are out there on this particular platform and that's pretty much it so i'm going to get a confirmation email here in just a second and then i'll be notified when it is shipping and it's time to actually collect in so again for this one i just played 50 bucks i'm not honestly that much i don't have that much time to game it's a really beautiful design system um i love it it's really cool i want to support it so this would be the the step-by-step process for a backer who has backed the kickstarter campaign using this tool in order to streamline the survey and the fulfillment process and now they can just log in here and they can see what that all is and also as a creator you have captured all of that all of that information there which i think will be really useful let's see if this shows up in my inbox okay and this is the confirmation even when we got thank you for updating your pledge and also some questions here that are some frequently asked question what happens next order's locked it will be locked when the project is ready for manufacturing one is ready then it will be shipped and i'll get tracking information and um then i will be able to see that and it will detract that if i want to i can return to my survey at any point in time and this is how a simple tool like backer kit can number one be used for order fulfillment for you know more than a thousand backers also um how it can be used when it comes to upselling and finally how can be used when it comes to gathering information and gathering data about your particular customers i hope you enjoyed today's episode go check out some of the other videos i got there on youtube give me a thumbs up on this one if you found it to be helpful go and check out my uh crowd crux newsletter down below i also have a free course on kickstarter available to you in the description of this youtube video and finally if you want my one-on-one personal advice when it comes to your project you want to really get on the fast track when it comes to crowdfunding you can book a one-on-one coaching call with me link is down below an hour-long intensive coaching call that will go step by step through your project launch and even if you haven't yet um created the products we can get to that or if you have the product but you're like don't know what the next step is or if this is a good fit for kickstarter that's also a really easy time to do a coaching call with me and a lot of other ways as well i can help you when it comes to the marketing if you decide you want to expand your team and you want to bring on outside help that's another thing that we can discuss if you want to on that one-on-one coaching call thank you for joining me my name is salvador and i will see you next time