Send Company Zip Code with airSlate SignNow

Send company zip code

in this video I'm going to share with you why I do not think that every door direct mail is a good use of your marketing dollars there is another alternative that uses the post office that I have found to be much more effective and acquiring clients and finally at the end of the video I'm going to give you a sample postcard that I use but more importantly I'm going to tell you why it works and how you can make adjustments to that postcard to make it effective for your particular business stay tuned I think you're gonna like this one okay guys so the main reason that every door direct mail does not work for the vast majority of service based businesses is the way that we tend to use every door direct mail what we do is is we set a budget and say this is my budget for doing EDDM and then you send out your mass mailing to a particulars if code or route on the post offices schedule and then that is it well that is the problem guys I have found that the key to effective marketing is repetition being in front of clients consistently and the fact is as most of us do not have the budgets to consistently put out material all throughout the year this is an important point and I really want it to sink in I would rather market to 1,000 clients 10 times then mark it to 10,000 clients one time guys that point right there if you get nothing else from this video just remember that because that is the key to getting a high return on your investment we only have a limited amount of dollars that we can use for this strategy and the biggest bang for your buck is going to come from repetition okay that is the key so how do we use repetition in our favor well here's what you do you go to your property appraisers website and you look at the neighborhood that you want to work in on your property appraisers website there will be a list of addresses my disclaimer is that this does take a little bit of work you're in but guys we're talking like 30 to 45 minutes to put all these addresses down into an Excel spreadsheet and the beauty is that you have these addresses saved forever and you can mark it to this neighborhood specifically anytime you want so again good your property appraisers website make a list of addresses in an Excel spreadsheet label the file with that particular neighborhood name and now you have a file with all the addresses and properties of that particular neighborhood what you can do then is you can target those neighborhoods specifically with your mailings all throughout the year and as we discussed earlier repetition and doing it over and over again that is the key to every door direct mail you're going to have a much better return on your dollars by consistently putting literature in front of those people okay additionally if you're looking for a way to further reduce your costs what I did in the beginning whenever I started my lawn care business was I had my postcards made up and then what we did was is I actually hired some kids through our church to another local church and I paid them a certain amount per flyer that they delivered you know my theory was at that time I think every door direct mail was 38 cents on per piece that was being delivered by the post office I greatly reduced that and told the kids I would pay them you know XML to deliver the Flyers and guys I had those things delivered I had a much cheaper rate by just using kids and they put these in the door slots of the homes that we were targeting the main mistake that I see because people they consistently market in my neighborhood whether it's lawn care services marketing in here or other service based businesses one of the things that I see the most prevalent is that people are trying to educate prospective clients into becoming a buyer of a particular service in other words you know I will see a marketing piece from a lawncare company that says take back your weekends you know let us move the grass for you and the whole theme in theory behind this is that they're saying you know you can relax you should be spending time with your family let us handle your yard care for you well guys I have also found that you're then going to get a much bigger bang for your buck by targeting people who already by this service okay you should not be trying to get somebody who does not buy lawn service to buy lawn service you should not be thinking that way you should be thinking how do I speak to the person who is already buying this service they're already a buyer but what can my piece say that will set me apart and make it worthy of receiving a phone call what can I say are the benefits of this person that is better than what they are currently using again we are not trying to educate people into buying our service our efforts are much more effective whenever we are targeting people who are already buying this service they're already buyers we just have to show them while we are their best choice the main way that you're going to get this across to your client is by listing benefits to using your service as compared to other services here is a piece that has been extremely effective for us on the back there it lists a lot of the benefits this is the front and that piece has proven to be extremely effective for a number of reasons but mainly because it is a piece that speaks directly to people who are already buying a service I since made a different postcard and it is this one and that new postcard has outperformed our old postcard many of you know that I split test a postcard every single year just to see which one is more effective and the new postcard that I just showed has actually proven to be slightly more effective than the photo of me and my family which that was an extremely powerful postcard but again guys the key to getting effective rates of return on every door direct mail is by repetition in certain neighborhoods and the way you achieved that is by getting a list of addresses for those neighborhoods putting it into a file and being able to consistently mark it with a piece that speaks directly to somebody who is already buying your service that is the key to every door direct mail sending out a mass blanket to 10,000 people is not nearly as effective as marketing to a thousand people ten times throughout the year all right guys let me just ask real quick if this is a video that you think is going to be useful for you or you enjoy go ahead and hit the like button and consider subscribing to the channel this is information that I try to give out frankly just to help people who are starting a any business I remember how effective YouTube was for helping me out whenever I started so I just try to put out quality information and I can promise that anytime I put out a video it's going to be something that it's truly worked for me ok guys I really appreciate you taking the time to watch this video don't forget to like and comment I will see you on the next one y'all take care