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hello and welcome to day five of the 12 days of d snip today we are going to be discussing how to market for d snip clients during coven 19. as we all know grassroots marketing is the traditional way to market for d snip clients unfortunately due to cove 19 we're seeing some restrictions that are going to have to make us change the way we get our d snip clients on the books today we will be discussing how to use online marketing traditional mailers and postcards flyers a drive-through benefit check and even virtual events to help you find more d snip clients so let's take a look at online marketing everyone is online use it social media next door even google can all be great tools it helps you reach more people at a much faster rate and you have customizable content as well you can run campaigns for a specific target audience that you are looking to get in front of in the cost that's up to you it all depends on how often you want the ads to pop up how long the campaign you want it to run and what exactly you're looking to get in return so for online marketing say you want to put an ad out there you may be able to put it on facebook you may be able to put it on google or any other sort of website that you may be looking to utilize so what does your ad want to say you want to have a call to action you want to put out are you missing out any extra benefits are you eligible for either additional dental vision hearing in another way are you paying too much for your rx co-pays if you look here you'll see that this is a good example that you could see online talks about do you have medicare and medicaid displays medicare and medicaid cards and a highlight of the benefit that a decent plan would offer them they could click on the get more button and that lead is all of a sudden yours so online it will work let's also look at our traditional mailers traditional brc mailers just like any other t65 mailer you can tailor your mailers specifically to target dual eligible and low income clients what you'll need to do choose your location just like any other mailer you'll want to choose your age range from what we have seen in the past is that you will have success targeting people under the age of 65 specifically 55 to 75 because you will have a lot of people who are either on full-time disability and they have gone on the medicare and were granted medicaid access in some cases they are full dual eligible do not miss out on these folks you want to make sure you include them in your campaign and of course you can go by the income level lead vendors and even some carriers can offer you specific mailers to this market if you see here an example from humana it has carrying these cards written on it with the cards that would signify if somebody is on medicaid and of course with a return card itself this is just an example of what you can do but it is certainly something that works so you want to put a mailer out who are you gonna go to well here are three lead vendors that we work with and trust i put the contact information there so if you want to figure out what your next steps are give them a call they'll be happy to work with you so flyers and business cards we don't need to reinvent the wheel with everything here sometimes your traditional flyers and business cards are going to be the way it works connect with those in charge at senior living centers provider offices community centers food banks anywhere you can imagine because if you can connect with them and have them put your flyers up or business cards hand out it's a great way to get your name out there the more people in the more places you can get in front of the more recognition the more referrals you will get so coven 19 has of course presented many many challenges we've had to adapt but we have found some fun new ways to get out there into the community and help those in need first the drive through benefit check it's a safe way to see your current clients and invite new clients to get some new business on the books and it's easy to advertise for just like anything else you can do it online invites through the mail email however you may want to do it another thing virtual events we weren't always focusing on that but now we are utilizing the internet to our advantage you can do events from your desk having a virtual event is a great way to get in front of a lot more clients and a lot less time not only that it's easy and safe to do so what's the best way to get attendees to get to your virtual event it all depends the setting if you're doing it where people can just individually come if they would like you need to send out some invitations you need to put ads online you need to put you need to raise awareness essentially however if you want to do it at a senior home or a food bank you can coordinate with your event planner and they can either a schedule a time for their group of people to be able to sit in front of the computer for you or maybe they can set up one-on-one consultations either way we gotta be creative with getting people to our online events to summarize how we get in front of these snip clients in the covid environment we went over social media your traditional mailers flyers business cards drive through benefit checks and even virtual events if you have any questions or if you want to discuss maybe a way to get in front of these snip clients give us a call we are happy to help so that is the wraps on day five of the 12 days of d-snip i hope you learned a little bit today and i'm looking forward to seeing you all tomorrow for day six don't forget to like this video and subscribe right here thank you very much see you out there [Music] you