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Email signature retirement plan

please help me welcome the president and founder of six sir dan Hanrahan thanks guys so much first of all thanks to virtue guys have been an incredible platform for sig story I think this is the third time we've been up here between Bloomington and India so you guys rock for for us so so with that I thought I'd start right how many of you guys use email at work how many you open up Gmail or Outlook right everybody does right and as companies we have no idea what our employees are doing with 28% of their day which is what most of us spend an email and so that the company really evolved from a problem I experienced firsthand that I go digital first with 60 employees I think half of them are here today and then also with ExactTarget after we got acquired with 2,000 employees be the same problem we sent our team emails and email to everybody in the company with 10 steps to update your email signature and hopefully inject a call-to-action so I sort of beat my head against the wall looking for a solution to make that easier I couldn't find it I love startups in and I left to launch sixth er we're really lucky to be a part of the high alpha family another connection here with Scott Dorsey and Eric and Cristiano Mike so we we sort of launched out of the high alpha incubator which has been really accelerating for our business here's the problem we solved 65% of content that marketers pour your hearts into goes unused right we we pour our investments into events into content and it doesn't get to the people we intended to get to customers prospects partners the same audience we email as employees in Mass every day and so we were really unlocking employee email as an owned marketing channel so if anybody gets this right I'll give you a t-shirt how many emails 100 people send in a year any guesses a million she nailed it we owe you a t-shirt a million emails right so the average employee sends 10,000 emails every single year so that's a million opportunities with a hundred employees to engage the people most important to your business it's an audience hand selected by by your team every single day so 60 gives control employee email via the email signature today we allow you to be on brand with the signature itself and then to inject a clickable call-to-action and in like any digital marketer marketing channel to measure it very simply right so we're a SAS app giving marketers central control of the employee email signature a fewer customers one being sales so that stories kind of come full circle with the marketing cloud using 6-tier we have 200 customers thank you to those of you that are in the room a few examples of what some of those signatures look like with campaigns and calls to action right traditionally this was blank white real estate that's now driving real marketing ROI it's just a quick story here's the email that I received right when I when I got to Salesforce with ten steps update my email signature today with sig stir before connections the campaign was hey come register for connections the big event for Salesforce drink connections with the click of a button and syncs to all those email signatures right the thousand employees will send 28 thousand emails a day now they're all promoting the live stream and then after connections we have content that's different for different groups for account management Versailles you can group your employees so HR is talking about culture garage sales is talking about case studies a quick number story Angie's List thank you you guys are awesome supporters here as well throughout 38% of all registrations - a key event via the employee email signature write more than any other marketing channel that was tracked so this is real this is really really important to think about as companies and so as we unlock employee email as a marketing channel we're growing we're growing really fast we just opened a new office yesterday we've expanded from three employees a year ago to 22 today with couple hundred customers and we're hiring so if there's engineers salespeople and their own please reach out and connect and if anybody's got a ideas want to connect here ask questions find us on Twitter or visit the site we'd love to chat thanks that was good you must have done this before excuse me wanna kick us out this time where would you prioritize this spend would it be on engineering services yeah it's a great question so we're really building for the enterprise right for companies with thousands of employees and so there's there's some engineering resources that that we'd sure like to add to build onto the product and specifically swapping out campaigns for say I'm a you always get the question hey what if I email internally versus externally and so we're unlocking 6r now as a channel to share internal communications so if I email within my team it might be about a 401 K change or hey it's happy hour tonight whatever it might be right whereas if it's external it's all about the things that marketing cares about and so there's some product things actually coming down the pike that we would certainly like to hire for and then certainly more sales and marketing frankly good question sure so so that makes a lot of sense my question for you is I mean you just sort of touched on this about product features coming and what I see is you know as a box right and you're filling in that box where do you go from there right like what's the next step yeah so so one is making sure that box and that seals where she knows really well as personalized as possible to the recipient and as meaningful as possible in that interaction and so what's what's next for us is is plugging that sort of an experience into any message that gets sent so you've got traditionally email marketing right and then you've got marketing automation and everything that sort of lives in between emails sent from Quickbook all these touch points with your brand and your customer that today are just the Salesforce says right everybody your brand is the sum of all the interactions you have with your customer there's a ton of them that you're not thinking about and so all those integrations are next course thank you that mix-a-lot's says we'll see one of you ever asked attention you mentioned that your targeted enterprise customers right which that makes sense but your pricing looks a lot like b2c you talk about the conversion rate with your free trials yes yeah that's a great question in while we were targeting businesses there's there's a there's sort of this viral nature to what we do every email that we send we encourage our customers to keep the watermark that says powered by sixty right so that's our best lead source is the watermark in the campaign it says powered by sixty so there's a certain element that sort of acts like b2c it's inexpensive to launch it's really easy to track results and you can kind of grow bottoms up and so we sort of have both approaches some people come in and they want to solve the signature challenge across thousands of employees and that's awesome that we can do that others say hey I you know I want to try this within my sales team or right you know my account management team or whatever and so that that doesn't act a little bit more like a bottoms-up sort of b2c approach so it's a unique business and one of the reasons are so excited about it yeah thank you so it's converse rate of our free trial is roughly forty percent so we do well in it let me qualify that a little bit that's based on qualified folks that sort of come in to our mic why more secret from inside the minds of entrepreneurs and innovators around the world subscribe to our YouTube channel here and click the link below we'll send you our best interviews and strategies for growing your business