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[Music] the 17 email signatures dues notes as an email signature software company we see a lot signatures we see what people get right and what they get wrong so in time-honored fashion here's a checklist of the most common points even savvy use mascara number one do you make it social social media is on the mind of every market right now use your signature to connect social with men you've contacts a taste of your content and add a social media link Unilever added a following and what for forty thousand followers to two hundred and thirty five dollars number two don't do it yourself the number one biggest mistake on signatures is inconsistency across the company because each employee made their own one might have a logo from nineteen ninety four the next might be using the logo that's a thousand pictures walk beside a misspelled address use the same template across your company make sure every signature matches a professional stylish format you recruit number three do use the right tools it sounds vague would keep it in your life it's a signature not a Word document not a web page and not an image on its own if you know HTML code accordingly avoid some of the pitfalls will detail further on if you don't know HTML don't use Microsoft Outlook will reward to build your template they'll format it in their own way any other program or another version of the same program may interpret the layout differently and display it incorrectly and the four do keep it slip whether its outlooks preview pane before you open a message or the window after you double-click on very wide signatures will not render well the industry standard is about six hundred and fifty pixels we even say that a signature should go a little slimmer at six hundred and make sure nothing gets locked out yet number five do use tables for all your layout needs use tables remember you can simply leave the borders transparent if you don't want to see a grid we're just talking about using them to place each part of your design that way we know exactly how wide it will be and no more and we know that each part of the signature will appear in the right place no job titles getting squashed together or images appearing explicably in the wrong spot number six do make it simple keep the layout as robust as possible let the images and links make an impact not the way they're arranged if you try something on the top are ambitious be prepared to back it up with lots of testing in fact if you have a decent way to test how it will look a lots of different email clients Outlook Apple Mail and Gmail the me are death but be sure that it's solid enough to stay well presented in lots of circumstances number seven don't use bullets bullet points tend to render strangely from client to client what Gmail thinks of as a bullet point differs from outlooks definition to keep them all happy just avoids bullet points altogether if need be use different rows in your table to get that list number eight don't animate avoid animation and signatures an outlook in most corporate email clients you will not be able to watch an embedded video you won't even see the animation yes number nine do use inline CSS this is more technical inline CSS and email HTML go hand-in-hand a lot of standard w3c approved methods won't work with the programs we use to get around them using inline CSS if you're not technical he's an editor made specifically for signatures that will automatically turn your design into code that follows all these rules number ten you write full-length HTML for the same reason write out the HTML longhand a lot of email platforms won't recognize the shortcut we used for the non-developers among us that means you shouldn't just try to use a direct marketing email CMS forward to build your template use a tool that was made just for us Avengers number 11 these JPEGs pngs are not right for you that may define some of the accepted practice you can toggle on the web but of course it will this isn't a web page it's an either choose JPEGs and gifts over p.m. G's under almost all email circumstances and don't forget to use the no cent attack and all images so they'll appear correctly mean number 12 do restrict image dimensions don't just rely on the size of the image being correct our code exactly how wide and high it would be in HTML if you don't Outlook might render the image strangely again for the non coders reading this that means you shouldn't just use a web CMS or word to draw and draw on your signature it doesn't work that number 13 do find the right ratio try not to let the images overwhelm the text too large to numerous are too tacky don't lose the email in that signature it's fine every email is different what looks right with blocks and blocks of text who look strange under a single sentence change how your signature looks on replies the first email in a conversation may be longer so a larger bolder signature can make a professional first impression then unrep lines use a simpler slimmer setup to remind not a pulse number 14 don't forget alt text remember image alt text you never know where your mail may end up after it's born the alt text anyone who gets that email can hover over an image and get an idea of exactly what it does I say does rather than is because each image in your signature tends to perform a function a like us on Facebook I'll text on that social media link or a sign up for our event on that banner for your upcoming exhibition can explain what that icon offers and mix your links a little more inviting number 15 do shrink your links most links will be behind images they're fine as they are but when you have links visible in a signature say a web : exclaim accom in your contact details you'll want to keep them as short as possible for many that could be using great resources like fitness alley if you have a web admin use a shorter URL and ask him or her to set up a redirect that takes visitors to the real page which can have as long and complex URL as it used number 16 don't break the law it's not exciting but it's the law legal disclaimers are required in many parts of the world like hands back JD meaning your physical business address on there or circular 230 forcing you to declare what's advice and what to look into what mall supply to you and what's needed to comply with watch out for these regulations can stay on top of changes to your business you never know when that new service you offer or that new market you've entered might take you into new legal territory number 17 don't worry signatures may be a massive asset that they don't need to be a massive effort there are a few smart ways to change yours without bothering your IT department or your colleagues with updates changes Corrections and so on but don't stop at the 17 do's and don'ts check out our free email signatures for dummies guide click here or visit exclaim accom forward slash dumbest - guy [Music]