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don't let your email signature be a blind spot for you it actually really can make all the difference in building your business if at a minimum this helps you get more click throughs to your website and that's when qualified people so they're likely to stay longer and visit more web pages you get brownie points from Google and more likely to get new business to I'm put about those smaller websites here's how you can make sure you have the ultimate email signature question is your email signature done badly is it damaging your reputation and possibly getting your business or at a minimum it's making it hard for people to do business with you but so many business owners totally blow this and to my mind it's bordering on business negligence it's actually not that hard in this blog post there's literally no sell nothing to buy but hopefully lots of takeaways just simple stuff that you can do yourself to get better leverage and to me it's all about leverage but everything we do we want to get more than one thing out of it so there's your story here is we're going to do seven quick reviews with a mix of great things that you should do things you most definitely should not do with a summary of takeaways you can do yourself now I chose these business owners simply because I've been masterminding with them for years or they've been a strategic part of my business growth for years really sorry to anyone who feels left out but these people also represented a great range of pros and cons in email signatures so they are the first guy I've known for years Evan Colby now Evan helps business owners implement systems to free the business owners from the day to day grind in their business he's really savvy operator his email seems very simple it is actually due for an update sorry Evan studies phone contact details address if that's important to you they can find it online it's all about Max surmising the real estate here now evan has two business fronts now those links are pretty close together so I would recommend that he helped define those so it's clear to the visitor logo stated practice and a link through to Facebook he's not really telling anybody to click through to there but it is quite obvious now there's also no what is missing is what I call burbs most people call us P unique selling position Burke stands for best unique resonating position statement just a sexy acronym this will be transcribed so you'll be able to work grab that from the efforts of use to you evan has a disclaimer great and is minimized the size of that so that's good the next one will review is mark Friedman now this is a very sexy signature mark runs ax your accounting franchise a very clever man very savvy operator really good marketer beautiful layout lots of info but it's clean two main colors beautiful he's got a fantastic USP or books brilliant statement they're also supported by his five great reasons to choose Axia now he's also got his links we'll look at those in a minute but here he's got his web link now this great this is a graphic this whole graphic here is actually one big link but he's made it very obvious that are selling to his website so that was really well thought out well-planned interestingly enough these are direct links through to his social platforms they're actually a link will just show you those they're actually a link through to a web page and it's a really good idea it's very clever mark well done and so have a read of that the link is up there so have a look at that online that you're building concept very clever okay back to these signatures themselves the next one lined up is Tracy lobe char now Tracy runs confident cash flows she is my cash flow Queen she's my financial performance consultant lots of great stuff here absolutely brilliant however it does need formatting because it's become very busy over the years and this happens for all of us you know we add stuff improve stuff and then we need to sort of stand back sometimes and reevaluate so she's leveraging from as seen in the media which is absolutely brilliant goes to credibility goes to Authority one of the things she has done these are links through to her actual website so although these articles are posted on other magazines it was a wise move for her to post those on our website we've links from there to those media exposures because you never know when those media closes may change and you don't want to be having broken links and things like that so wise move there is so lots of credibility memberships affiliations Awards all of those sorts of things absolutely bring it now if you look really hard you'll be able to see the separate division so there's one business front that Tracy runs and this is a separate business front that Tracy runs now it's not really that obvious so that's one thing I would recommend but certainly is massive credibility and authority here one thing that can probably be eliminated from the mix is the email address and you're sending this email so the email address is here we none of us need our email address in our email signature so that can be removed so with a little bit of formatting and also adding your books to Tracy because it's not really clearly stated here okay the next one is Vanessa Moore now Vanessa is a great business coach vanessa has been on my team for a number of years now helped me to strategize better manage things better and make Marc improvements in my business so the elements of Vanessa's email are great photo fantastic for you know making it personal and especially in this genre as well you know really high trust factor she's leveraging from the action coach branding which is a wise move contact details are good I'm not sure about the postural details whether they're required they may well be there may be a reason to have that but people can find those online link through to the website I'd probably encourage an update to to tell people what to do just having a website link is all very well and good but tell people to go there and you know make it a bit of a traffic driver because that's how we're going to get our business all of our marketing is around getting people to go to our websites to get them engaged to you know put us in front of those people even more the awards are fantastic down here so that's absolutely brilliant and also the disclaimer now for some people this frame is important I don't use it but each time if you're going to have to have one for whatever reason then you can minimize the size of the text it doesn't need to be the same size text okay next candidate is David Osborne now David is a fantastic operator excellent at helping business owners get the right people the first time around really good at what he does again this signature is outdated but the some elements in it that I wanted to showcase so again photo is good for trusting credibility photo is a bit old David you need to work on that your reviews this is what really stood out for me with this you know having testimonials you know what other people say about us is infinitely more powerful than what we say about us so incorporating testimonials into your email signature is a really good good move I would just recommend maybe looking at the layout again no need for the email address contact number great link to the website again as I said before you know tell them what to do visit our website you know perhaps put a graphic in there again you could minimize this the size of this text yet to get a better layout okay that's that one next one on the list is me so my signature photo again for credibility for trust my USP needs to be updated I'm doing that with a business group that I'm working with at the moment so that's about to be updated one of the things that I really want to drive is reviews so I've got a special web page or something that we can set up for people if you're interested that's the link you can go and check it out I've put a link here or just quickly and show it to you so we redirect people to here so after we've done business again as I said earlier what others say about us is infinitely more powerful than what we say about us and we're going to make it easy for people to give reviews so people get directed through this webpage if they've logged into their Google account they can click on there give us a review on Google Google reviews our goals like seriously same as Facebook reviews and true local as well then the top threes because they actually show up in the search results so you know really important to do that so this is actually a whole system right from when you finish doing business with the client to handing over to say hey thanks for your business whatever you send them this because they're at their highest emotive State that's when they're more likely to give you a review so it's a fantastic system so shout out if you want to know more they're not only in any of those platforms we've also incorporated it so they can give it to you on your website so if that's a value certainly give us a shout out and we can talk you through it the other thing that has been a big time saver for me is having an online booking system I won't go to the link but people click on that link rather than us email bantering what's good for you Wednesday great Wednesday afternoon or morning okay what time in the afternoon like seriously you know I need to have a life so basically it's click on that link they can make atonements am i give notification gets interested into my calendar done so that's really valuable business that on and as I said you know earlier we're going to tell people what to do I've had web links but my click throughs were quite low but I'm now learned that by just telling people visit our website just a simple statement of improvement click throughs so because I'm telling people what to do same as any call to action connect with us socially I'm getting more click throughs it's quite amazing software when we send out email campaigns tracks that so I know I've had an increase but as well as that I send a lot more emails you know one one direct from Outlook and so I know that you know I've had a massive boost in in click throughs ok next up we have an anonymous person now this person always trying to connect with digitally I'd sent this email and they responded this was their response now I knew that we were going to be a good match it was going to be a good strategic relationship I was going to be able to pass work to them they were going to be able to pass work to me I've got this email response from them there was no contact details at all and basically the meeting never happened it just became too hard we all get busy if we don't make it easy for our prospects our clients our colleagues our friends to get hold of us something's going to happen that's what this is all about so there's a classic case now the next review last one is Phillip Fletcher now Phillip I have permission from Phillip to to use this now this is a classic whoops from a graphic person so Phillip is a legend in the HR and compliance he doesn't operate that business anymore it's got a new focus in life and I do have his blessing on showcasing this the photo is great absolutely brilliant trust factor again contact details whatever needs to be there that's your choice but here's the classic mistake connect with us on social media well that's one be graphic with those little social media icons built-in they're not clickable links connect brothers well you know what I can't there's a web address linked I trying to click on that to get through his web address so you know with this graphic it wasn't easy to be able to connect a few other points that need to be made is the do you still use a service provider email like Gmail or hotmail of the like you're not you need to stop that seriously you need to move on I'm not saying get rid of the account as such set it up as a forwarder or whatever it just makes your business but it just doesn't look professional plus if your email signatures not except set up correctly with a link to your website I can't read your email address to find out what your web address is I often check a person's website based on the domain email if they have a bad email so you should have no link to a website a look at the Rema check the domain extension and I'll go and check them out online so you know when I get pro mailing months with the service provider yeah not likely to do business with you your better question do you have multiple email accounts here's a scenario you want to pass on a referral this is a true story you send an email to both people hey John meet Scott and Scott McDonough these are real names used to protect no one Scott is a cell a copywriter feel confident in referring him to your business colleagues best regards Peter Butler John does is due diligence checks out Scott's web address from the domain email used it's an old website and the email address is the old one big whoops here since we launched this business with a fresh domain and a website that reflects his business better but he's still using the old email and these other email account ISM at gmail.com year not fail more on that in a bit though John was not impressed and Scott basically didn't get a referral or any subsequent work as a results first impressions count so big whoops moral of the story if you have multiple email accounts make sure you're using the best one so wrapping this up statement of fact every marketing piece should cause someone to take an action this getting your name out there and branding talk as a stand alone justification is crap your marketing work needs to invoke an outcome a result seem very business video marketer first and foremost and take charge so I'm going to run through now the anime anatomy of a good email signature now this is going to be listed so you can listen if you like or you can just look through the notes of transcription so graphics and design have no links in the main image unless it's your main web link and it's obvious it is what my pregnant in the video that I showed earlier your images make sure the sharp not blurry graphics the size of the graphic not too big and not too small mug shot I recommend your photo for personalization and confidence a trust factor no links and the graphic dimension that already your catchcry or your books or USP don't use too many colors so you can see in some that we've shown probably too many colors too bold too bright make it gentle on the eye section eyes your signature so it's easy to follow contact details but not your email address links tell them what you want them to do great to have a link to your website or social media platforms but you will see an increase in click throughs if you tell them what to do visit our website then the link connect with us socially then the various links or use my feminine smaadahl which is quite clever reviews and testimonials I don't have them but I think it's a great idea I've already shared with you our idea for getting more reviews and test ammonia's online so you can see that at smarter websites calm day you forward-slash smarter - reviews memberships or affiliations I only use that which is actually going to help prospect confidence or give you some sort of leverage things are going to benefit booking appointment software if this is going to save your time absolutely just do it and I will have another blog posts about different software that's becoming available amount so that's quite useful here's a classic two new messages and replies for word settings so most people use outlook and that you can have your replies and forwards set to not carry your email signature some people do that I don't I always have my email signature look I can understand why some folk would deactivate it if you have a lot of internal business email traffic but then again may be another way of communicating internally would be a better option my recommendation is have yet email signature turned on for both new messages and replies for words disclaimers make the text smaller if you really do need to have one and a little bit of white space between the bottom of your signature and the disclaimer outcomes here's a thing anything that is set up properly from the get-go will deliver consistent results even if it's only marginal it's worth doing because you only have to do it once so just make it happen here's the raw outcomes you will get more traffic through to your website to your social platforms and your calendar bookings page when I send out those broadcast emails from our email marketing software we do track all the click throughs and I do see the free traffic that we generate from using a well-set-up email signature it just works so that's a free traffic like I said that we're just getting from an email broadcast plus I send a lot more emails one on one direct from Outlook as I said earlier that marketing always have a call to action so what's my call to action here what do I want you to do if this place and this video added value to your business please comment and share that's it it's that simple so I really hope this added value to your business please do comment share this so that's Peter butter smarter websites so go market smarter I hope that helps