Signature Service Logo Design Quote Made Easy

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hey folks and welcome to another video from myself today were going to be looking at common mistakes and logo design know if I was to ask 10 logo designers what they are 5 biggest bugbears were with logo design I'm pretty sure would all come by with quite a few similar ones today I want to talk about the 5 which I feel affect logo design the most and can basically make for a very poor logo here's my number one suitability now how often do I see logos that have been designed because it's what the business owner likes I could probably have lost count on how many times I've seen that now yes it's your business and you want to like the logo that you have which is selling your services or your products but the logos not for you the logo is to attract new customers so your logo should be designed for them shouldn't it shouldn't be designed for you so what you need to do is you need to study who is you're targeting you need to find out where they hang out what colors do the like where do the wood how do they spend the social time by building up a picture of your perfect customer then what you can do is you can build a brand identity the specifically targets then yes we want the sale our services to as many people as possible but by having a target and being very specific you'll have more success with that type of person and you will get residual sales from other people who maybe the logo isn't specifically targeted at but by building an audience then you will start to creep your brand out sideways I with that audience but by creating a logo which is designed just for you then it's precisely that it's just for you it's not going to help you attract and build a customer base so if you're a designer designing a logo for a customer or you are hiring a logo designer make sure that the logo is designed for the audience that it's aimed at and not for the business owner problem number two designing your logo as a bitmap if you design your logo as a bitmap graphic it's going to look great the size it was designed that but if you need to make your logo beggar say for some signage or for going on the side of a vehicle you're gonna run into problems because bitmaps the bigger you make them the lower the quality they start to get all pixelated and blurred you can go smaller that'd be fine but if you want to go bigger not gonna work I'm afraid so what you need to make sure is that when you have your logo designed that it's a vector graphic so an EPS file designed in Adobe Illustrator or Coral draw something like that because with a vector graphic you...