Signature Web Banner Design Request Made Easy

Esign web banner design request

vanna's are everywhere online and at events and today we're going to tell you how to design banners that will really stand out from the crowd vana you suggest we things you hang up for proper physical locations but nowadays banners are incorporated into nearly every major social media platform and are prevalent on many websites to banner advertising is just an organic part of online marketing now online banners serve basically the same exact function as physical banners the only difference being you can click on them but regardless of which type of banner you're designing advanced there's a simple mission advertise a product service or brand so let's dive into how you can create amazing banners that will successfully accomplish that mission the first part is to dial into the dimensions of your banner whether it's a printing size or the idly specific measurements needed for LinkedIn YouTube Facebook or any other online platform without the proper dimensions you could end up with a design that ends up accurately cut off or you could have a poorly scaled image stretched out and looking all pixelated and gross even if you're going to be using your banner in a number of different places get crystal-clear on the dimensions for each use and design according to those sizes next is determining the content of your banner generally banners have three pieces background imagery your logo and a text element or slogan if you have an established brand or business and your logo should be the easiest visual element to compile communicating your value proposition or the specific service your advertising should be easy as well if you've marketed elsewhere you might have less space on a banner than your landing page though so be sure to refine your message so it's in the clearest and simplest form background imagery is both key of grabbing attention and a good subliminal indicator of what your banner is trying to communicate if you're promoting a new cookbook you probably want some background imagery of delicious cooking or a family cooking together depending on your positioning of the message or maybe you're using abstract imagery and drawing focus no specific message or logo that you're debuting we've talked about visual hierarchy and a number of videos now and banner design is no different in fact it can make a clear hierarchy even more important because you usually have limited space on a banner and you need to guide your customers eyes to the message quickly and clearly as they scroll click or walk past your banner be sure to take into account where the banner will be viewed when choosing your visual elements you don't want it to clash up your website or distract from other more cohesive elements on a page layout or in an event space next you need to think about your file format if you're printing your banner out you'll want to refer to your print service for recommendations but if you're hosting it online you'll want to pay special attention to the file size in the format PNG and JPEG are recommended for still banners and you'll want to keep the file size somewhere between 50 to 150 KB so avoid slowing down the load time of your banner or your site if you decide to do an animated banner then gif is a file format for you and again you'll want to keep the file size as small as possible animated banners are a great way to grab attention on pages or enhance the navigation experience of a site with clear directions or a call to action that points to something outside of the banner itself this is something we've done on sites like g2 our last banner tip is to keep it simple an eye-catching banner doesn't have to be crowded with information or have a crazy complex background image remember to keep your message and your call-to-action clear and simple after you've designed your banner treated as a first draft and look at how you can make it even clearer simpler and leaner play with the copy of the colors and the graphic elements and say you get something that is on brand delivers your message to your target audience with even a passing glance of course once you have that perfect banner design don't be afraid to repurpose it and use it in multiple times in multiple ways use it on social media profiles as an ad on Facebook on your blog newsletter or anywhere else you see fit the more eyes on it in the more engagement the more insight you'll glean and can use when you're designing your next banner of course you could design a banner yourself or use some template editor online if you want truly unique and amazing banners you should be working with design pickle we have a global team of professional designers ready to design the perfect banner for your business requesting the multiple file sizes and types is easy our platforms a I recommended file sizes and if you're ready to make the jump from a still to an animated banner we create those - thank you so much for watching this video on banners make sure to LIKE and subscribe to our Channel for more of our content [Music]