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so you want to trademark a brand first off i think it's a great idea if you're an e-commerce seller especially an amazon seller to go ahead and to brand your products because it really allows you to differentiate yourself from your competition and in addition it's going to protect your phrase or your brand that you're going to be trademarking here so today i'm going to share with you guys step by step how i actually go through the application you do not need a lawyer however it is recommended by the united states patent and trademark office but for me and you know just being an individual seller third-party merchant on amazon it's sometimes best to go ahead and do this yourself because honestly it's fairly easy to do so so today i'm going to take you step by step on some things that we need to do before we start our application then we'll get into the application for a golf brand that i'm trademarking and we'll finish it up so you know what to do next okay so the first thing that you have to do before you even get into your trademark application is to understand what your brand is and what are you trademarking for us today we are going to be trademarking the brand of vibrae golf it's italian for to live golf it's a brand i'm going to be using for some training aids coming up here in q4 during the holiday season so there's a link in the description and this is going to be our trademark like sorry trademark electronic search system we're going to search for that trademark brand and you're going to be searching on your behalf for your trademark brand to see if someone is actively using it if someone is actively using your trademark you cannot use that so you'll have to find a new brand name so the first thing that we're going to do is we're going to go to this section where it says select a search option and we're going to click this first one where it says new user once you click that there's one thing to do on the left here and we're going to type in our trademark brand i usually filter this down to just the live trademarks i really don't care about the dead trademarks that aren't active uh and then i'll go down to search term here so again ours was vivare golf with the space between them type in your trademark here after you do that click submit query and you're either gonna be brought to a screen where it says there are no records found which is great so that means that i can use and trademark this brand name as is now let's go through an example where we do find so i'll just type in vibrae live trademarks and as you can see there are a lot of live trademarks just with...