Verify Caller Formula with airSlate SignNow

Verify caller formula

GAL VERED: Hello, everyone, and thank you for joining this session focused on making business calls safer and more effective with verified calls. My name is Gal. I'm a product manager at Google, and I'm joined by my teammate Stephen, who leads our partnerships. Let me kick things off by sharing a personal story. Last month, my bank tried to call me several times about the potential fraudulent activity on my account. But to be honest, I just missed those calls in the sea of spam calls that I receive every day, I only realized that something was wrong after a week when I tried to use my credit card and it declined. Now, luckily, I had a spare card, so no big damage was done. But you can imagine how stressful the situation might have been with slightly different circumstances. And this story puts the spotlight on the importance of effective communication over the phone between businesses and consumers. So today, I'll start off by sharing a pain point we identified in those communications and how we went about developing a solution around it. And then I'll turn it to Stephen, in who will explain how we work with leading partners in order to solve these few pain points to as many users and as many businesses as we can. When we look at the data, we see that the average person receives 30 spam calls each month. And over 2019, there was a sizable increase in phone calls. The vast majority of businesses feel outbound calls are important for them to meet their customer service calls. But here's the problem. Like me, most consumers simply don't answer their phone if they don't recognize the number. So there is a massive gap in the perceived importance of calls and their actual effectiveness, which is low because people don't answer. So how did we reach this stage? Today, any device that is connected to the internet is capable of making voice calls through VOIP. This means that the good old caller ID system which displays the caller [INAUDIBLE] number can be spoofed very easily. There's no trust in the system. So in practice, a person that sits in the other side of the world can make a call to my phone, and it will look like-- as similar as a call from my local bank number. So why would consumers trust phone calls anymore? This brings us to verified calls. Being helpful and provide a trust experience for users is at core with what we do at Google. And on the left of the screen, you can see how a business call looks today. At best, it's an unidentified call-- nothing personal. It's just a phone number. It doesn't mean anything to the user. And it looks very similar to a spam call I receive or the bank call I missed. They look exactly the same. Next you'll see how verified calls look like. [RINGTONE] So let's walk through the...