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[Music] hey everyone and welcome to proof pro tips where we hook you up with actionable insights to make you smarter about digital identity verification and authentication today we're going to be covering three crucial checks that companies should be employing to protect themselves and their customers against identity fraud these three checks employ phone centric identity technology which many companies have been using as a modern method of identity verification and authentication so to learn more about phone centric identity just go to google type in phone centric identity and it will take you to our explainer post all right let's jump right into the first check that companies need to employ and that check is called possession so possession answers the question is my customer in physical possession of their device and that helps companies understand whether or not it's truly their customer at the end of the line or somebody else and sometimes this possession check is done through sms otp but we've seen in the news that sms otp has some known vulnerabilities so there are actually more modern and secure ways of doing this using phone centric identity so again google phone centric identity to learn more all right moving along to our second check which is called reputation and reputation answers the question have there been risky changes or suspicious behaviors associated with this phone number so when we say risky changes we mean things like has the phone number undergone a sim swap or a port was the phone number registered yesterday things that are red flags and when there are suspicious behaviors like this they lower the reputation of the phone number and that enables companies to make better decisions in real time to help prevent fraud and the third and final check is called ownership ownership answers the question is this customer associated with a given phone number and it's really crucial to perform this step because if you don't and you're doing a possession check and you haven't actually associated the phone number to that person you might be verifying the wrong person when used together these three checks possession reputation and ownership are known as the pro model of identity authentication and verification and they're gaining popularity because when used together they are extremely costly and difficult for fraudsters to break does your digital identity strategy employ these three checks let us know in the comments below and if you found this video helpful and you learned something new please don't forget to give us a like share and comment below and if you're interested in getting even more insightful pro tips go ahead and hold up your phone to scan that qr code and head over to our blog at prove.com thank you so much for watching we'll see you next time