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clients hire lawyers to advocate for the best outcomes possible for their legal stories and legal arguments exist as the tools that lawyers use to advocate for their clients endings to their stories so legal arguments are part of the clients legal stories and it makes sense that we teach storytelling and storytelling techniques as part of teaching legal arguments when we teach storytelling techniques here's where we can add the persuasion the creativity that Professor to see owner was just talking about in her presentation here's where we can make word choices that will help our client reach their outcome to the ending the ending they want to their legal story so that's I'm going to talk about today and specifically I'm going to talk about it as it pertains to the rules statement which is the formulation or the synthesis of all of the authorities in that jurisdiction and how we bring them together and how we bring them together in the context of the client because this is the clients story and we need to teach students much more about the client than we are currently doing in law school so when we talk about legal argument we're really talking about rule-based reasoning which is simply taking the familiar of legal analysis and connecting it to the unfamiliar of the clients factual situation if we can have our rule statements feel familiar and connected to the legal story of our client then when we get to the unfamiliar of our client story wait I just saw that it will just drive towards the outcome our client wants we're priming we're priming towards the outcome how do we do it with word choice and remembering that the best way to get things into long-term memory are through mental images or images words we've all heard of dual coding theory so how do we choose those words well let's know something about how we think when we get up every morning we connect our prior experiences to our new experiences that here we go again with the familiar and the unfamiliar if you wake up in a strange hotel as we all did this morning we knew to get up and get dressed why because we connected the familiar to the unfamiliar when we needed to come to the sixth floor which is in a new building how did we get there well we went into our memory banks and looked for how do I do that oh I go to an elevator and we began looking for the elevator we live our lives through memory memory is stored as stories and they're stored visually we go into the filing cabinet our mind which is the visual that I have static up here and we pull images or we pull vignettes with images and connect them so how are these images stored for ways objects characters actions or settings those are the four things that you can describe the...