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if you're working on a letter that you plan to send to your sponsorship prospects in the hopes of later on submitting a proposal and securing some cash for your events or your sponsorship opportunities then you're going to love this video where we talk all things sponsorship letter check it out hi there my name is Chris Bayliss president and CEO of the sponsorship collective and before we dive in make sure you hit the subscribe button and click the bell icon to be notified every time we have a new video so what exactly is a sponsorship letter I like to think of there being two basic frameworks or options for a sponsorship letter the first is really just a cover letter for a sponsorship proposal now we're not going to talk a lot about that in this video because we covered at length in all of my blog posts and videos on the sponsorship proposal itself the second type of sponsorship letter is the one that you use when you're having trouble getting through to a prospect in other words you've tried emailing you've tried calling it's not getting in front of the people you want to be getting in front of and so you use a sponsorship letter to get their attention to get them to take notice to get them to agree to a conversation or a phone call or a meeting or maybe even a full-on proposal the idea that you just send out a sponsorship letter to a prospect they read it and fall in love with your opportunity and send you some cash is not correct so if your goal coming into this video is that you're going to create a blanket sponsorship letter that you're gonna send to every brand let me save you months of work and frustration and tell you that's not going to work so what is going to work well it depends how you define working if your goal is to get a prospect to speak to you and agree to a meeting then you can make a sponsorship letter that you can use again and again that will work in terms of getting you that meeting and then that meeting can be used to submit a proper proposal and go through the full sponsorship sales process that we talked about in our videos and on our blog so what should go in a sponsorship letter then at least one that works it's definitely not an opportunity to copy and paste mission vision history and all that stuff from your website and slap it on to a letter and just send it out through a mail merge to do you know to the 5,000 prospects that you've downloaded off the internet it's not something you used to spam people on LinkedIn these tactics simply don't work but what does work is a well-thought-out well-planned letter and when I say work I don't mean a hundred percent of...