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Write subject cc number

[Music] welcome to our second module of writing professional emails in English in this module you'll learn how to write effective subject lines and email text this will be especially useful for you because it will provide you with examples of phrases and sentences that you can start using in your emails right away to improve your overall professional email communication before we start can you guess how many emails an average business person receives in a day for CEOs senior executives that number doubles at least these numbers are pretty high but how many of them do you think are actually opened and read probably not all of them so it's important that your subject line catches your readers eyes so that they open and read your email in order to make your subject lines stand out they need to be brief clear and direct let's look at this in more detail first keep the subject line brief we talked about keeping your emails brief in our previous module but is also just as important to keep your subject lines brief most experts will recommend that you use 50 characters or less this is the same as about 5 to 7 words however many people now use their mobile devices to check emails which means some of your subject line could get cut off that means the best subject lines for all devices would be about 25 to 30 characters or 3 to 5 words you can use online tools like letter count calm to check your character count the next thing we'll focus on is how to keep your subject lines clear for this part I have two tips one include keywords related to your topic in the subject line and to put important words at the beginning let's look at specific examples to practice these two points imagine a situation where you need to introduce yourself use the word introduce or introduction in the subject line with your name like these examples if you're trying to introduce yourself in order to apply for a job make sure those words are clearly stated like this this subject line may seem a little plain and boring but hiring staff and managers sometimes use these exact words to filter their emails and find applicants so keeping it clear and simple like this can be enough or maybe you would like to meet someone since you're requesting someone to meet with you use those words in the subject line do you notice that all these examples include keywords showing the purpose of the email and those important words are at the beginning of the subject line the final part we will look at for subject lines is how to make them direct one way of doing this is by including specific details let's go back to our job application situation if you have a degree or certificate directly related to the job you're applying for include it if you know the...