What is the best LMS from instructional designers point of view?

I'd like to preface my answer by saying that first and foremost, a good LMS MUST be learner-centric. Most enterprise Learning Management Systems I've experienced have been so anti-learner that my pessimism towards Learning Management Systems have increased greatly over the years.Since this question is centered around the instructional designer, I will focus on that perspective. Before I move on, I want to briefly discuss my own definition of an instructional designer since many organizations have different expectations of what an instructional designer does.My definition: An instructional designer designs learning experiences that solves learning problems and drives a positive change in learner behavior and performance.Certain misconceptions pigeonhole roles of instructional designers, resulting in instructional designers only doing certain tasks. These tasks should be part of an instructional designer's toolbox, but their role and value should be much larger. These misconceptions include:Writing storyboards/scripts for elearningProducing videoDeveloping elearing using rapid development tools like Articulate or CaptivateCreating PowerPoint presentationsWith that out of the way, I'd like to guess that the best LMS from an instructional designer's point of view does not yet exist. Although we're getting closer, especially with strides made with Experience API, most Learning Management Systems I've used still uses an outdated paradigm of organizational learning (i.e. SCORM/AICC/Learning Object/Content-focused learning). Learning should be about people and not technology or content.A good Learning Management System from an instructional designer's perspective should possess a few elements:Tracking of Learner Behavior - If the goal is to improve behavior or performance, it's critical to know how our learning experience is affecting our learners both inside and outside of a learning event.Providing Feedback - Providing and receiving feedback is key to a learner's development. This is actually the spark that creates the Ah-Ha moments that makes learning effective. I'm not talking about canned feedback. Learners need real feedback from real peers and experts in order to reinforce productive behaviors or correct mistakes.Applying Learning - Learning takes practice. Lots of it. We need ways to make mistakes and learn from those mistakes. We need ways to apply what we learned in real world context with real world consequences and benefits.While most Learning Management Systems don't address all if any of those three points, I've seen smaller LMS companies attempt to get there. Hopefully one day an organization can apply Experience API the right way to create a paradigm shift in learning management so that the general expectation of a Learning Management System is no longer: upload content, track completion, and report completion.

How can I sell my online course better?

There are MANY ways to market an online course. Some are more successful than others, but mostly you simply need to spray and pray. Try a ton of strategies - see what works for your audience/course, and then go from there.Here are some strategies I would use:1) Find out where your customers are. Then, do a revenue-share (aka affiliate deal). Udemy lets you easily create affiliate links to your course so you can basically massively e-mail every company that fits category 1 and tell them: I created a course that is amazing because Y. I've sold it on other lists and it has converted at Z rate. I'd love to give your audience a discount and in exchange give you 50% of any course you sell. --> You need to be credible for this to work, but if your course is good, you'll start seeing success here. Here are examples of places to look:Find the websites/blogs that show up on the top of Google search for how to learn X (and other related search terms)E-mail lists within your demographic (for SAT Math - e-mail lists of high school students)Social networking groups (Ning, Facebook Groups, etc.) around your topic area3) Create a community of people who love your stuff and then get them to start promoting it. Specifically, offer incentives for people to refer a friend.4) Are there niche daily deal sites that target your demographic? They are great for marketing courses.5) Blog, and generally have a large social presence. Your prospective customers WILL google you, and if you don't look credible, that's bad.6) Over-deliver on value. Provide 3-5x more than what you think an in-person course would need. People buy online just because they think they are getting a deal. Per this, I'd recommend splitting your course up into smaller chunks (instead of 5 30-min, do 10 15-min or even 25 6-min segments). Its also better for the user because smaller chunks make it easier to skip to the spot they want.7) To get started, offer free mentoring sessions and live classes along with your course, and make it very clear you will be active on the message boards answering questions. Perceived access to the instructor is critical.8) Listen to feedback and make sure you work hard to have a few 4/5-star reviews on your course. This is critical for conversions.Hope this helps!

What are the questions one can expect in a digital marketing interview?

Preparing for a Digital Marketing interview?Don’t know where to start?What questions would be coming your way?Well, here are some of the top digital marketing questions, that are most frequently asked during interviews.Here’s the complete list Of Digital Marketing Job Interview questions & answers for beginners, freshers & experienced.It covers all the topics Search Engine Optimization, Social Media Marketing, on page SEO, off page SEO, Google analytics, webmaster tool, etc.If you Read all the question you will definitely crack any of your digital marketing interviewsThis I Can guaranty you.So lets Start….1. Why did you feel like applying for this position in Digital Marketing?The manner in which you respond, the employer wishes to know about the business you worked in and what influenced you to apply here.The job role? The organization? The salary package? Or then again the location? On the off chance that it is the pay, please keep mum about it from the hiring manager as you will create a bad impression in this case.2. What attracted you to the Digital Marketing industry?With the help of this question, the interviewer actually needs to find out about your commitment to this industry and furthermore, what factors in you, make you unique and the best choice of a lot of candidates who are on the run.Stay honest with your response to this very question.Most importantly, here you have to state the reason you applied for this job. Is it the esteem of this industry that pulled you in? Or on the other hand, is it the high remuneration of the Digital Marketing professionals.Therefore, it becomes necessary that you portray your enthusiasm and complete commitment towards this industry.3. Explain the term Digital MarketingDigital Marketing a broad term is regarded as brand marketing strategies through the various online channels. It incorporates different methods and techniques such as SEO, SEM, Email marketing, Link building, PPC and so on.4. List out some of the top Digital Marketing toolsFollowing are some of the top Digital Marketing tools:+MozKeyword DiscoveryRankWatchGoogle AnalyticsStumbleUpon5. What do you mean by a responsive website?A site that is equipped for altering its layout as per the orientation and viewport size of the gadget. The content that is exhibited on the little screens and large screens seem same, however, with an alternate layout that offers an optimum ordeal over the display size.6. Can you describe the biggest challenge faced to date, in your Digital Marketing career?Here is a tricky one as they need to know how you manage the challenges. Prior to answering, think precisely and it is alright to answer which brought about a failure in the event that you have learned from it and how you could effectively execute later.On the off chance that you have an impact, making a story, attempt to persuade your future employer with this. Definitely, you will sail past the interview.7. Where do you see yourself 5 years down the line in this industry?This is an extremely dubious question in all the interviews and your dedication, passion and career path is scaled in light of how you will answer this question. The interviewer wants to analyze whether you are the correct contender for whom the investment is possible or not.Do not go for personal desires. Rather talk about,Career based goalsInterest towards the job position you have applied forYour core strengths8. Rate yourself in between 1 to 10 based on your Digital Marketing knowledgeEnsure neither to overestimate nor underestimate yourself. With the help of this question, the employer aims to learn in the event that you are familiar with your strengths and shortcomings as well. Do give a thought to what knowledge and skills you have and the scope of work you have to learnSearch Engine Optimization Interview Questions & Answers Guide1. What is Marketing?The action we need to take to sell our products/services/brands etc.2. What are the types of MarketingDigital MarketingTraditional Marketing3. What is Digital Marketing?Promoting your Products/services/brands with the help of digital media.Ex. Internet, Mobile, Search Engine, etc.4. What are the types of Digital Marketing?Inbound MarketingOutbound Marketing5. What is Inbound Marketing?Inbound marketing refers to marketing strategies that focus on attracting audiences to sell our products/brands/services.Ex. Website visits, Reviews, etc.6. What is Outbound Marketing?Outbound marketing refers to marketing strategies that push or force audiences to buy their products using traditional advertising methods.Ex. Television ads, Radio Ads.7. What are the Modules/Techniques of Digital Marketing (Inbound Marketing) ?Search Engine OptimizationSearch Engine MarketingSocial Media OptimizationSocial Media MarketingEmail Marketing8. What is a Search Engine?A search engine is a web-based software system which is developed to search and locate relevant information on the World Wide Web. Search engines generally answer the queries entered by the users and give them a list of search results.9. Name of a few Search EngineThe names of some search engines are –Google,Bing,Yahoo!,Baidu,DuckDuckGoYandex.10. What is Search Engine Optimization(SEO)?Search engine optimization is the activity of optimizing web pages or whole sites in order to make them search engine friendly, thus getting a higher position in search results.11. What are the types of SEO?On-Page SEOOFF-Page SEO12. What are the Techniques of SEO?White hat SEOBlack hat SEO13. What is White hat SEO?It is the practices of following Google algorithms to rank our website.14. What is Black hat SEO?Techniques that search engines do not approve and attempt to minimize the effect of these techniques are also known as spamdexing.15. What is mean by Crawler/Google Bot/ Spider?It is the software component that traverses the web to gather the information.16. What is Google Algorithms? Explain Each of them?Panda Algorithm– Its all related with Quality Content in your website.Penguin Algorithm – Its all related to Quality links in your website.Humming Bird Algorithm– It gives you fast and accurate result of your quires in the search engine.Pigeon Algorithm– Pigeon Update is a new algorithm to provide more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals.17. What is Keyword?A keyword is a search term or search query that is used to match with the query a person enters into a search engine to find specific information.18. Explain types of Keywords.Short tail keyword: 2,3 words per Keyword.For Ex. 1. Hotel in Pune2. Samsung mobile phoneLong tail keyword: 3,4 and more.For Ex. 1. Best veg-non veg hotel in Pune.2. Samsung mobile phones under 10000 rupees.19. Which are the best places to use the keywords?Keywords in the tag(s).Keywords in the .Keywords in the .Keywords in or other headline tags.Keywords in the keywords link tags.Keywords in alt tags.Keywords in comments tags.Keywords in the URL or website address.20. Which are the tools you used for keyword research?Keyword Planner ToolUbesuggestSpyfuK-metaAHREFSemrush21. Which tool did you use for analysis of competitor keyword research?Spy fuK-MetaUbersuggestSemrush22. What are the parameters(Keyword Strategy) you consider while you research for a keyword?Search Volume should be high.The competitor should be medium or low.23. What is On-page SEO?On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.24. What are the basic factors of on-page SEO?URLHeadingImagesContentInternal and External LinksFooter25. How You will optimize On-Page Basic factor? Explain it one by one.URL :Keyword must be in the URL.URL should be in the small letter.Space & underscores should be replaced by a hyphenHeading :Heading should be in Heading this format.Every page has only one H1 TAG.Put your main keyword in H1.Image with ALT Tag :ALT Tag is the name of the image, the image must be used ALT tag for crawler understanding.Content :Quality content should be on your website follows by PANDA algorithm.Internal Links :Internal links must be there for engagement of user.Given links should be relevant.Footer :Footer is also an important part of your website for a better understanding of crawler.26. What is the advance factor of On-Page SEO?SitemapCanonical tagRedirection TechniquesSSL CertificateRobot.txt27. What are Meta tag and its limit?HTML meta tags are officially page data tags that lie between the open and closing head tags in the HTML code of a document.Limit of the meta tag is 60-70 characters.28. What are meta Description and its limit?The meta description is the short paragraph of text placed in the HTML of a webpage that describes its content.Limit of meta description: 230-320 characters.29. What is sitemap? What is it’s a type?A sitemap is the hierarchical representation of your website.Types of SitemapXML SitemapHtml Sitemap30. What is XML Sitemap? How you create it?An XML (extensible markup language) sitemap protocol is specifically intended for search engine spiders. We can create a sitemap using an online sitemap generator tool.31. What is HTML sitemap?HTML (hypertext markup language) is just a general overview of the site, just the pages and info a user needs to be concerned with.32. What is the canonical tag? Give its example.The canonical tag is a page level meta tag that is placed in the HTML header of a webpage. It tells the search engines which URL is the canonical version of the page being displayed. Its purpose is to keep duplicate content out of the search engine index while consolidating your page’s strength into one ‘canonical’ page.Example :www.digitaltrainee.com/Indexhttp://www.digitaltrainee.comdigitaltrainee.comSo, in this case, we write the following code in our head section to the crawler understanding that this different URL indicating the same page. 33. What is redirection?A redirect is a way to send both users and search engines to a different URL from the one they originally requested.34. What are the types of redirection? Explain it.301 Permanent Redirect :It should be used to clearly indicate a permanently moved page and to avoid confusing search engines.302 Temporary Redirect :Temporary Redirect one Url to another Url.35. How you check the redirection?Using 301 and 302 Redirect generator tool.36. What is SSL? Explain its need.SSL layer is used to boost the ranking of your website. SSL Stands for Secure Socket Layer. It is the industry standard for web security technology and is accepted globally.If your site is taking data from the user or sending him important data, then your site should implement SSL.37. Where do you see yourself 5 years down the line in this industry?This is an extremely dubious question in all the interviews and your dedication, passion and career path is scaled in light of how you will answer this question. The interviewer wants to analyze whether you are the correct contender for whom the investment is possible or not.Do not go for personal desires. Rather talk about,Career based goalsInterest towards the job position you have applied forYour core strengths38. Give the name of SEO Analysis & Website Speed Analysis Tools?Website Speed Analysis ToolsPingdom toolGTmatrixGoogle Page InsightWebsite Analysis ToolsSEO OptimerWoorankSEO site CheckupOnpage.org39. What is Robot.txt? Give its syntax.Robot.txt is a text file which is used to instructs the crawler that allows or disallow to visit some web pages of our site because that are not important to rank on SERP.Syntax :User agent:*(* for all crawler)Allow:/(File name)Disallow/(File name)40. What is a backlink?Back links are also called incoming links that help users to shift from one web page to the other web pages. These links play an important part in SEO.41. What is anchor text?Anchor text is the clickable text in a hyperlink.42. Types of back links?Do-FollowNo-Follow43. What is a do-follow/no-follow link?Do-follow: Link is a hyperlink that is able to tell all search engines to pass along its page to an outbound link.No-follow: Link is exactly the opposite. It is a hyperlink that removes the ability to pass on its page rank status to another site.44. What do you mean by SEO? What is a keyword and how vital is it for SEO?SEO or Search Engine Optimization is a method of digital marketing that permits rise in website traffic quality with the help of organic search engine results.Digital Marketing makes use of the keywords for the convenience of users when looking to discover particular information on a search engine. For a superior ranking in SEO, keywords are extremely critical and the position of applying keywords in content will define site ranking as well.45. List out some areas where keyword optimization is carried outFor optimum page ranking, the positioning of keywords is important. The areas are as follows:Meta tagsTitle of the websiteHeadingsWebpage based contentWebsite URL46. Can you explain certain rules which you follow in doing link building?Yes, I use many specific rules to define the quality of links. I will look at the following factors before submission :Quality of back link(PR, PA, DA must be good)Relevancy of the content between 2 sitesProper use of anchor text.Avoid site-wide linksAvoid links from low-quality sites.47. What is Page Authority(PA)?PA is a score developed by MOZ that predicts how well a specific page will rank on search engine result page. It scores between 1-100.48. What is Domain Authority(DA)?DA is a measure of the power of a domain name and is one of many search engine ranking factors :Domain agePopularitySize50. What is the Moz Rank (MR)?Moz Rank(mR) showa the opularity of a given web page or website, web pages with high MozRank can get good rank in the Search Engines. A Moz Rank can be improved by getting more and more back links from the semi and more popular websites or web pages.51. Tell me some off-page activity that you have done with the exampleArticle submissionExternal Blog submissionPress-Release submissionGuest blog submissionSocial bookmarkingPPT/PDF submissionImage/Info graphic submissionVideo submissionBusiness listingClassified AdsBlog CommentingForum DiscussionQA sitesNote: Must know atleast 5 sites name of each activity.Google Webmaster Interview Questions & Answers Guide1. How can I see what pages are indexed in Google?There are two ways to see if the web pages of any specific website are indexed by Google.One can check the Google Index Status of any specific website through Google Webmaster tools. After adding the website on the dashboard and verifying the ownership, click on the tab Index status would show the numbers of pages indexed by Google.One can also perform a manual search on Google by typing on Google search bar site:domainname.com, and the number of pages indexed would reflect on the SERP.For example:2. What is Google Webmaster Tools/Google Search Console?It was on 20th May, 2015 that Google changed the name of Google Webmaster tools to Google Search Console. Google Search Console provides free web services to the web masters by enabling them to monitor and sustain the online presence of their specific websites.Google Search Console helps the business owners, SEO experts, site administrators and web developers to see the crawl errors, crawl stats, backlinks and malware with a click of a button. .3. What is Google Fetch?Fetch is a Google tool which enables you to test how Google renders a URL on your site. You can use Google Fetch to see whether Googlebot can access a page on your site, how it renders the page, and whether any page resources are blocked to Googlebot.This tool can be effectively used for the following purposes:Troubleshooting webpages to improve the performance in SEO.Submitting pages for indexing whenever the content is changed signNowly.Finding out the pages affected by any malware attack.4. What is bounce rate?Bounce rate is the number of visitors which a site receives only for them to leave the site after viewing only one page. It represents the percentage of visitors who enter the site and then leave or bounce rather than continuing on to view the other pages within the same site.5. What are crawl stats?The Crawl Stats report provides information on Googlebot’s activity on your site for the last 90 days. These stats take into account all the content types that are downloaded by Google such as CSS, JavaScript, Flash.Google’s ability to fetch and crawl web pages is incredibly efficient and the crawl stats provides insights for the same with complete data on the statistics.6. What Google Webmaster Tools Give Us?Google Webmaster Tools shows traffic for each keyword separately; it gives more information about website performance according to Google search query. This tool does not cover search results from other search engines, such as Bing, Yahoo, or Baidu.7. Explain Google Webmaster Tools?Submit and check a sitemapCheck and set the crawl rate, and view statistics about how Googlebot accesses a particular siteGenerate and check a robots.txt file. It also helps to discover pages that are blocked in robots.txt by chance.List internal and external pages that link to the siteGet a list of broken links for the siteSee what keyword searches on Google led to the site being listed in the SERPs and the click through rates of such listingsView statistics about how Google indexes the site, and if it found any errors while doing itSet a preferred domain (e.g. prefer Example Domain over Example Domain or vice versa), which determines how the site URL is displayed in SERPsHighlight to Google Search elements of structured data which are used to enrich search hit entries (released in December 2012 as Google Highlighter.Receive notifications from Google for manual penalties.8. What Google Webmaster Tools Give Us?Google Webmaster Tools shows traffic for each keyword separately; it gives more information about website performance according to Google search query. This tool does not cover search results from other search engines, such as Bing, Yahoo, or Baidu.9. What is accelerated Mobile Pages(AMP)?Accelerated Mobile Pages (AMP) is an open-source initiative to provide web pages that load fast and look good on mobile devices, even over slow networks.Digital Trainee offers you Advanced & Practical Digital Marketing Courses with1 6+ Google Certification, Internship and training Certifications.Social Media Marketing Interview Questions & Answers1. Importance of Social Media?Be very thorough with one of the most commonly asked social media questions. Since Social Media is highly customizable in nature with social media ads, it is important for every business, be it small or large. For instance, Facebook ads allow you to target users by things like industry, education level, location, history of purchases, and the pages they have liked.2. What are social media success tracking tools?It is important to track the social media success to know if you are on the right track or not and if not, then what could be done to improvise the performance. The relevant metrics that could be used to track social media success are:· Google AnalyticsTo measure how much traffic is being directed to your website from different social media channels.· Quality and relevancy of contentBy monitoring the unique page views, total pages viewed, and the time spent on a page can be used to review the quality of content.· Observe the conversations about your companyThe share of voice is nothing against conversations about your company vs that of your competitor’s. You can observe this by a simple yet effective formula i.e., company’s mentions on social media platforms and the mentions of your competitor’s name on the same.You can use Social Mention, a free tool to track the names.· Tracking with Social CRM toolYou can track the total size of community and engagement with the help of a social CRM tool.· Tracking overall Social Media ReturnsBy adding up the total of your positive, negative, or neutral mentions, you can measure the social media returns over time.3. What KPIs (Key Performance Indicators) would you recommend reporting on social media efforts?There are various key performance indicators like Video or SlideShare views, Social Connections, Traffic Data, Mentions, Comments, Likes, Shares, Demographics and Location, the number of active followers, and more.One should identify to determine the signNow and engagement of the company on social platforms. By tracking the right KPIs, the company will be able to make adjustments to your social media budget and strategy.4. What are the elements of a viral video?Ans: Some of the elements necessary to make a video viral are:Deciding the audience before creating the content of the video.Making the first 20 seconds of a video compelling. These 20 seconds will influence the viewers whether to watch it further or not.Time relevance should be observed as it encourages the campaign’s viral potential.The video must be entertaining to the masses as well as universal.A catchy line or phrase must be there to hit the viewers’ thought process positively.Create attention grabbing and compelling title with relevant tags to include widely searched key terms. An interest description will act as a teaser to the audience.Seed the video to journalists, influencers, and bloggers for whom it is most relevant to.5. In what ways can you measure social return on investment (ROI) ?You should know the company’s goals and objectives before starting to track and measure their social ROI. There are various ways in which it could be measured:Customer AcquisitionsignNowTrafficLead GenerationRevenueclicksContest EntriesThese are some factors you can use to measure social ROI. After establishing what is the marketing goal of the company, you shall then assign financial values to each goal.6. What are the best practices on Twitter?Some of the best ways to use Twitter are:Using not more than 2 hashtags every tweet.Keeping the tweets around 100 characters. Make your tweets crisp and hitting.Schedule and plan your tweets with the help of Buffer or TweetDeck.With the help of Twitter Advanced search, you can manage your Twitter Marketing activities.Keeping a check on Twitter Analytics to know what could be done to improvise the strategy.7. How can you boost Facebook signNow?Some of the tips to increase your signNow on Facebook are:Buy some adsStop using 3rd party toolsImprove your Facebook EdgeRankKeep building your own Website and Email list8. Why did you choose Social Media industry?This is one of the most common social media questions you will face during the interview.With this question, the recruiter wants to know more about you as a candidate and why you chose to work as a social media marketer. Tell them your passion and your enthusiasm to work in the industry in the future. Back your answers with a story with regard to what makes you a fitting candidate.The near best response could be to say that you are aware that the industry is dynamic and challenging which attracts you even more. Show that you don’t prefer a boring job rather you would love to overcome challenges every day.9. What is your most successful social media campaign? Why?Everyone show (probably brag) their accomplishments in their CV and the chances are high that you have done it too. Then why is the interviewer posing such a question?Well, they wish to know about your accomplishments in your words. They want to know how you started a particular social media campaign, how you tracked the success, and what profit it made for the company. While you are talking about your previous campaigns, they will judge you on your enthusiasm for the industry and how passionate you are.Pro Tip: Talk in numbers and don’t give them false hope.10. Do you know our competitors? Social Media strategies are adopted by them?Be prepared for this question. Don’t forget to do your homework. You should learn about the company you have applied to, know their background, what are their key areas, their competitors and what strategies are adopted by them.11. What are the tricks that can drive more traffic to our blogs?Few of the ways for driving traffic to your blog are:Promotion of content across platforms like Sign up | Tumblr, http://Pinterest.com, Log In or Sign Up, and more.Use Instagram to share the title of your blog post or image. Post images to platforms like Twitter, Flickr, Foursquare, Facebook, and Tumblr.Giving a short presentation of content on SlideShare and providing a link to the content or blog from SlideShare.Pin your post to Pinterest contributors by using an attractive title of the blog, image, hashtags, and adding keywords.Create a few seconds preview of your post like Vine or video which could be posted on Twitter and Instagram with a link to the blog post.12. What are the top Social Media Marketing Tools to consider?Here are some of the best social media tools to leverage:· BufferThis tool manages multiple pages, brands, and searches. It assigns the task to team members, post analytics, competitor research, and reporting.· HootSuiteIt is used for search or monitoring, reporting, social media dashboard, and team management.· Radian 6Enterprise social media management application for post analytics, research, listening, and campaigns.· ZendeskFor collecting messages from social into one collaborative inbox, customer engagement platform, e-mail voice, etc.· TweetDeckSimilar to HootSuite, TweetDeck helps to manage multiple social media platforms like LinkedIn, Foursquare, Twitter, Facebook, and MySpace.Here are few of the SMO interview questions and answers for social media executive job interview:14. What is the difference between social customer service environment and social marketing environment?This question on social media will differentiate between mediocre candidates and above par candidates.· Social Marketing EnvironmentIt calls for a more conversational approach. Since most social media conversation doesn’t revolve around sales, the best candidate will be able to recognize where someone is in their purchase journey and thereby, will guide them to their destination.· Social Customer Service EnvironmentThis requires the ability to resolve conflict, patience, and empathy. The candidate must be able to recognize situations that call for an escalation to management. As a social media expert, you should know that you are not responding just one customer but the audience of future customers.15. What are the marketing strategies to generate leads?They will hire you only if you know how to generate leads! Here you need to know how social media is giving you something quantifiable for the investment you are putting in.Social Media ROI = No. of LeadsBe ready to talk about social media advertising. Know the strengths of each social media platforms. Remember that Facebook ads offer a pool of opportunities for businesses.Interview questions & answers for the Social Media ManagerThe most crucial task is of a social media manager. Here are some of the social media manager interview questions you can face in your job interview:16. What is the most important task of a social media manager?With this question, the recruiter will judge you on how you prioritize your task list. You can answer by monitoring the audience within the brand’s social channels.social media meme:The most important task of any social media manager is not to get likes or shares on the posts shared but to engage the followers regularly. It is important to make your fans feel that you are there for them and care for them. Showing them interest to have them as a customer will do the trick!13. Have you ever handled an online reputation crisis?It is one of the most common social media job interview questions faced by a social media manager.Tell them what ‘Online Reputation Crisis’ means to you (in accordance to their company’s working) and what are the possible steps you would take to resolve the problem.Suggest them to have ‘best practice’ protocol if they don’t have one. Mention about the social media policy and how will you resolve the conflicting situation.14. How can we allocate a budget for social media advertising?You should prepare your answer on the basis of how best to allocate your budget and how can you track if it is successful or not.For instance, let’s take a typical budget for Facebook ads. Depending on the type of company and the market, a minimum of $500 per month is a good start.Investment in content marketing and social media is mandatory for success. There are 6 ways to consider if you want to see the Return on Investment (ROI):TrainingManpowerTimeFinancialMonitoring, publishing and reporting softwareAttention15. What do you think of our current social media efforts? What could we be doing better?You want a professional who is deliberate and thoughtful. They should be able to articulate what they think is working well and what isn’t. If you have a strategy in place, they should be able to offer ways to build on it. If you don’t have one, they should be able to offer ideas that align with your business goals.16. What metrics do you use to measure the success of your social campaigns?The two most important metrics for social media are engagements and leads. Whether they’re using Twitter, Facebook, Pinterest, LinkedIn, or YouTube, a good social media specialist should be able to show quantifiable evidence that they’re signNowing people who could become customers.17. What channels do you think are most relevant to our business? How do you use each channel differently?This question should give you a sense of how thoughtful the professional is and how well they know major social media channels. The real answer is that it depends on what your business goals are and where your community is. The job of a social media specialist is to find and grow that community using strategies tailored to each platform, whether that’s promoting a blog article on Facebook, using Twitter to field customer service requests, or sharing relevant content on Tumblr.18. What tools do you use to manage your channels?Good social media managers won’t just blast content onto their channels. They will have a deliberate strategy behind their campaigns and use professional tools to monitor their effectiveness. Dashboards like Hootsuite and Sprout Social give social media specialists the ability to both manage channels and perform basic analytics from one interface.19. Tell me about a successful social campaign you’ve run from beginning to end.?Your social media specialist will be responsible for devising and executing campaigns, so you want to get some insight into how they approach their work. Great candidates should be able to articulate the problem they were trying to address, how they set goals, what tactics they used, and how they measured their results. It’s not necessary that the campaign was a smashing success, as long as the professional approached it in a deliberate way while gaining insights that helped them develop better campaigns in the future.20. How do you use social media as a tool for customer service?Ans: This is an opportunity for the professional to demonstrate both their strategic thinking as well as their judgment and soft skills. A good social media specialist should be able to work with your CS team to make sure that they’re providing support that’s helpful and on-brand, and also recognize when it’s better to take the conversation off social media.21. Say there’s a crisis on one of our social media channels. How do you handle it?Nobody likes it, but it’s a fact in today’s digital age: Sometimes things can go wrong on social media. A great social media expert can describe the steps they’d take to resolve the situation. If you have a set of best practices in place, they should follow that plan; if you don’t have one, they should help create it.22. When is it better not to engage on social media?Again, it comes down to judgment. It might be tempting to respond to every negative comment on social media, but a good social media specialist will know how to distinguish between legitimate customer complaints and people who are just looking for attention.23. What makes a piece of social media content successful?A social media strategy is only as good as the content it produces. To be successful, a social media strategist needs more than a flair for click-worthy headlines (though that certainly helps). They need an eye for relevant, shareable content. If they’ve managed a blog before, ask them to share some examples of articles they consider successful.24. Give me a couple of examples of social media experiments you’d like to run with our business.There is no single solution when it comes to social media. Trends change, communities evolve. A good social media specialist is constantly looking for new ways to engage with their audience. They should also know how to use the results of their experiments to inform future campaigns.25. What Is SMO?SMO stands for Social Media optimization and also the processes of accelerating brands, product or events awareness exploitation totally different social media networks, platforms or communities like Facebook, Google+ Twitter, LinkedIn, YouTube, etc.26. How Social Media Affects Seo?Now, social media has become the second most signNow factors to boost the website’s ranking, traffic, and its visibility. In SEO, social media use to think about as referral supply of traffics that increase social engagement among target users or audiences for specific brands or its product or services. Social media sites are useful in building trust with nice ORM (Online name Management) that pulls search engine eyes principally.27. Outline Lead Generation & Engagement Via Social Media?To get client interest, sales leads or inquiry towards product or services for specific company on-line exploitation social media networks referred to as lead generation whereas engagement suggests that to induce users activities in response to post or updates on social media sites. User activities such as comments click on photos, videos or links, sharing, etc.28. The Way To Get Leads And Engagements Exploitation Social Media Sites?To induce most lead generation and social engagement exploitation social media sites, we will do lots a lot of in social media such as:-To utilize multiple social media channels and their resources.To develop strategy for a long-run set up for every social media channels.To know the demographics and efforts that we’re targeting.To use keywords or phrases for target users.To post often with a nice consistency and trackback its results timely.To have a transparent approach, effort, and understanding for content creation and its selling.To have a target web site/blog links on totally different social media channels and social media links thereon specific target website or blogs. e.g. Sharing, Like, Follow, +1 Buttons, etc that are offered by major social media networks. It will increase the website’s CTR by over one hundred and fiftieth.To use social media tools, apps and plugins for max traffic and engagements. Social media sites offer these tools and code for free and paid basis.29. How Does One Measure Social Media Performance, ROI And Its Success?Totally different social media sites have its own social media tools that permit us to observe social media campaign performance, come on investment and its success. The result might in a positive or negative manner that’s enough for anyone to know their user’s behavior and intent.For Facebook, we will use its own tools – Graph somebody, Insights Dashboard, Object Browser, Ads Manager, Open Graph computer programme, JavaScript check Console, Page Manager App, App Center, scheduled Posts, Sponsored Stories, Dark Posts, Conversion pursuit, Custom Audiences, Power Editor and Interests tools.For Twitter, we will use its own tools – Tweet activity, Twitter Followers, Twitter Card Analytics, Twitter Organic Analytics, Twitter Hashtag Analytics (Using Cybranding), Media Monitoring Made Simple | Influencer Marketing Platform, NeedTagger and Twitter Counter, Twitonomy, Twtrland, Rite Tag, Tweriod and TweetsignNow etc.For Google+, we will use its own social media tools like Google Universal Analytics, Chrome Do Share Pluggins, Steady Demand Analytics, +Post ads, Google+ Embedded Posts, Google Drive, Hangouts On Air, YouTube Integration, GoMo, etc.30. What Social Media Tools Does One Use?Except for all major social media channels that have its own tools, i exploit Google Analytics, Hootsuite, Onlywire, etc.31. What Are The Advantages To Use Linkedin Teams And Linkedin Pages?There’re numerous thanks to taking edges from LinkedIn teams and Pages. therefore currently let’s point out it.LinkedIn teams permit you to:Expand your signNow.Parse data.Expand your connections.Builds leadership.Send direct messages among cluster members.LinkedIn Pages:Provides a professional bit for your whole on its own major platform.Is LinkedIn’s great spot to highlights product or services ahead of millions of registered peoples that are relevant to your target peoples.Allows you to share post, updates, announcement etc as well as made media (photos or videos) to your target market.Let you to act relevant LinkedIn users interest towards your company product or services while not personal contact.Can increase engagement among your target users or audiences via regular standing updates, posts, sharing, discussion, special announcement, etc.32. What’s Your Social Media Strategy For Content Marketing?Expected account this question ought to be like this, my social media strategy for content selling can includes social media and its differing types of available resources to get leads and engagements for a particular target whole or its product or services.And these are:To find out target users with target keywords or phrases.To find out most applicable social media channels to travel ahead.To join community sites with relevant classTo create a social media profile and business pages on prime social media networks.To create relevant however original content for weblog posts, article publication or announcement.To syndicate printed posts, articles, announcement or different relevant updates on social networking sites and social sharing sites, etc.To monitor its success with social media tools like Hootsuite, Analytics etc.33. Why Use # Tag ?# tag are used to make any word or text as a keyword. It is used on Social media like Facebook, Twitter, Google+37. List Of Social Media ?Top social media are; Facebook, Twitter, Tumblr, Google+, Instagram, Pinterest, Flickr, etc.38. How Do You Measure Social Media Success?Use various tools to check the site optimization, the parameters to check the success of social media success are;The rise in the number of followersIncrease in the number of leadsNumber of Inbound links to your site through social sitesNumber of bloggers comment, social shares and traffic generatedIncrease in the total sales made onlineNumber of Posts publishedNumber of subscription39. Give Some Useful Idea To Increase Traffic On Your Blog?Some tips are given below to increase traffic on your website or blog:Share post on Facebook, Google+, TumblrPin your post to PinterestUse Instagram to share the image or title of your blog post.Target 9:00 pm to 11:00 pm traffic40. Give Tips To Promote Your Blog Or Content On Social Media Sites?You can promote your blog or content on the social media site using Co-Schedule;Schedule your post, Social Sharing Schedule can double your trafficUse a different title for the same blog and schedule the blog postSchedule posting differs for different social sites, for example, you cannot promote the same post to Facebook twice in one day, So you can share your post on Twitter.Interview Questions & Answers On Twitter1. What is the definition of Twitter impressions?Impressions represent the total number of times a tweet has appeared on any user feed across the Twitter platform.2. What is the definition of Twitter engagement?Engagement is reflective of an actual action taken by a user on a tweet, such as a Favorite, retweet, or reply.3. Are you finding that more people click un-shortened links, rather than shortened links, due to trust and transparency?Trust & transparency depend more on the context given around the link, rather than the way the link is presented.4. How do you balance the popularity of short tweets with in-depth content like ebooks, reports, blogs, whitepapers, and so on?For every tweet linked to an offer, send two short tweets focused on your audience & community engagement.5. What is an average to good expected engagement rate of tweets?An engagement rate above 1%. You can find this in the blue bar graph at the right of your free Twitter Analytics.6. Why favorite a tweet? Isn’t that pretty much like saying, I like you as a friend but you’re not worth retweeting?Favoring a tweet is like saying okay over text. It shows you acknowledged its existence while recognizing you have nothing else to add.7. Do you prefer to favorite a tweet to show customers you acknowledged their post, instead of responding?All the time. Often, all customers are looking for on Twitter is your acknowledgment of their voice in a matter.8. Do you ever use the favorite button as a bookmark?Using favorites as a bookmarking tool is a great way to store all the tweets you’re interested in referencing later.9. How do you get people to retweet you on Twitter?Tweet content worth sharing! Data shows that, when appropriate, asking for an RT generates 4x more retweets.Building & signNowing an Audience on Twitter10. How do’s one appeal to an audience that is not already interested?Publish tweets about interests mutual to your business and your audience such as world news, inspirational quotes, or industry data.11. People only see your tweets if they already follow you, right?With a public account, your tweets can be seen by anyone. They’ll appear in the feeds of your followers, and may also appear as recommended content for others.12. When I tweet, do I address it to a specific person, or am I putting it out there to anyone who is paying attention?If you’re trying to talk specifically to a user, including their handle at the beginning (e.g. @anum). Otherwise, tweet for all to see!13. How can you tell if people are interacting with your tweet?If your tweet doesn’t receive a favorite, retweet, or reply (indicating interaction), you can look at your free Twitter Analytics to see the number of clicks it received.Using Hashtags on Twitter14. What are some of the most effective ways to use hashtags?Hashtags are best used to expand the signNow of your tweet. Here’s a simple guide on exactly how marketers can use them15. How much hashtagging is too much?We’ve found that tweets with 1-2 hashtags generate more engagement than tweets with three or more.16. Which tool should we use to graph hashtag usage?Plug your hashtag (or any search term) into Topsy to generate a free graph on its usage.17. How do you find the best hashtag?Organizing the world's hashtags, providing hashtag analytics and tracking displays the most popular hashtags across various categories. It also allows you to search for the popularity of other hashtags.18. Is it better to use a hashtag within the core sentence of the tweet or attached at the end of the tweet?If the hashtag fits naturally within your copy, include it. Otherwise, place the hashtag at the end of the tweet.19. Should hashtags be included in user profiles?Hashtags in a user profile can help your profile appear in the People tab in Twitter search results for the searched hashtag.Using Visuals & Media on Twitter20. Should all my tweets have links or rich media?Every tweet should have a clickable component that connects it to a larger message, whether that’s a hashtag, link, or rich media.21. How do you get your photos to appear in tweets?When you go to compose a tweet, a little camera icon will appear. Click on it to attach a photo to your tweet.22. What’s the best practice for using Twitter to promote or distribute video content?Use the same techniques used for sharing links: Provide context on what the video is and give a reason for users to click it.23. Is there a danger to using too much text in a picture?A picture truly is worth a thousand words — let the visual speak for itself, and use your copy to add any needed commentary.Timing Your Tweets on Twitter24. Is it possible to schedule tweets?You can schedule tweets using a third-party service such as HubSpot’s Social Inbox.25. How much time should I give between tweets?Anything more than two tweets an hour results in a drop in clickthrough rate per tweet. (More on this tweet pace here.)26. How often should I tweet without a link back to my site?There isn’t a set number. Experiment with publishing tweets with and without links to discover what works best for your business.27. Should a series be published all in one day?As long as the tweet series is connected through a hashtag identifying the series, you can release the tweets in any time frame.28. What is the best time to release a tweet?Monday through Thursday between 1:00 p.m. and 3:00 p.m. ET. Find information on when to tweet here.29. What’s the optimal amount of tweets to send in a day? How much tweeting is too much?Anything more than 14 tweets per day typically results in a decrease in engagement.30. How often can you retweet the same content before it starts getting ignored?Tweets have fairly short lifespans, so don’t feel guilty for reposting the same tweets numerous times.Using Twitter Advertising31. How can you create ads, save them, and tweet them at a later date and time?When crafting an ad in the Twitter Ad interface, there will be a button to save for a later launch.32. What’s a Twitter card? How do you make one?Twitter Cards allow you to attach photos, videos, or media to tweets that drive traffic to your website. Learn how to create them here.33. Where do leads from my Twitter Cards go?Leads from Twitter Cards are stored in your Twitter Ads account (or synced automatically to your marketing automation tool, if you have one). You can access and export them at any time.34. What is the cost difference for a promoted tweet with a visual versus a text-only tweet?While there is no built-in cost difference, some have found including visuals cut cost-per-engagement in half.35. How do you connect with users who have a private account?You can request to follow them. Beyond that, you cannot force interaction with a user who has chosen to remain private.36. Is there a way for a Twitter user to know how many people have subscribed to phone text alerts?No. SMS subscriptions are intended for users to receive text alerts for tweet types they choose. Another user cannot access this information.37. My boss doesn’t think Twitter is serious enough – any tips here?This post covers four different ways you can convince your boss to invest in social media marketing.38. Does posting via a third party app get penalized by social media networks like Twitter?No. In fact, Twitter owns third-party app TweetDeck, so it would hurt them as an overall business to implement such penalties.39. Is Twitter for Dummies available as an online download?No, but you can order your own copy from here.40. Do you see any data around using emojis to help drive engagement?BufferApp found that emoticons on Facebook increased social shares by 33%. There may be a similar result on Twitter, but no Twitter-specific data exists currently.Google Analytics Interview Questions & Answers1. What is Google Analytics?A free website analysis platform offered by Google that helps marketers track and report site movements.Once you integrate its script to the website, you can track the performance of your website in different forms e.g. user’s engagement, conversions, and visitor’s flow.Google Analytics helps you analyze the information about the performance of your site and guide you in making decisions to improve the site traffic and revenue.Know here the awesome things you can do with Google Analytics.2. What are Google Analytics Goals?Goals can be understood as the key site activities that you need to screen in Google Analytics. Such site activities are considered as Google Analytics Goals that marketers use to gauge which kind of campaign is working well with guests and which do not. Different Google Analytics Goals are-A destination which is a specific location within your site.The duration that helps you know how long your guest’s site visits last.Page Visit tells you about the pages and visitors during a single visit.Events let you know about the actions visitors take during a visit such as ad clicks or social media shares.3. What is meant by conversions and how will you track conversions through GA?Again a very common question suggested by most of Google Analytics Questions & Answers Guides. A conversion occurs when your predefined Google Analytics goals are accomplished thereby generating revenues to the business.It can also be understood as when a user takes any desired action on the site such as filling the form or signing up or purchasing a product etc.Goals are used in Google Analytics to set the conversion tracking.4. What is meant by KPI in Analytics?The full form of KPI is Key Performance Indicators. According to Google Analytics Questions and Answers Guide, KPI metrics helps marketers analyze their websites based on different business objectives. Some of the notable examples of KPIs are-UsersSessionsAvg TimeBounce RateConversion rate etc.5. What is a session?Whenever a user visits a website, the session gets started. In Google Analytics, a session can last for 30 minutes even if you do not do any activity.A new session starts in Google analytics if your source changes.For instance, one session will start if you visit from organic results, but if you open the same site from PPC then next session will get started.6. Which is more important – Bounce Rate or Exit RateBoth are equally essential when measuring the site performance, however, their importance relies upon the number of components like a high leave rate of a contact page/thanks page or a channel’s end page.7. Would I be able to track my Google AdSense Campaigns with Google Analytics?Indeed, Google Analytics measures the accomplishment of your Google AdSense Campaigns.If you will likely make income through AdSense exercises, Google Analytics Questions and Answers 2017 Guide recommends using Google Analytics’ Pages report.This will provide you a point-by-point report of which site page performed best in regards to making AdSense income.8. What is implied by Conversions and in what manner will you track conversions through GA?In most of Google Analytics interview questions and answers, you will find this one. Conversions actually occur when any predefined targets get accomplished. You can track conversion by-Building your tracking URLUsing your tracking URLDefining your goal9. How can you track and enhance e-commerce sales via Google Analytics?You can use Google Analytics’ Goal Funnel feature to examine the general achievement of your e-commerce activities. It can directly take you through individual Shopping Basket Exchanges and can help you track the sales conversions and other related goals.10. What is benchmarking?Benchmarking metric encourages marketers to compare site’s performance to previous results and to your industry’s average. It is quite useful in offering valuable context to your business by giving you insights about the industry trends that help you compare your indicators to competitors.11. What is Funnel in Goals?Funnel in Goals can be understood as the arrangement of pages, which are expected to be accessed to signNow the destination page to finish the objective. For instance, funnel of an e-commerce site can be- Add to Cart => Sign in/Sing up => Add Address => Make Payment => Thank you Page.12. What is Acquisition report in Google Analytics?This is one of the most important Google Analytics Questions & Answers that include knowledge about different online marketing tactics that are bringing the most visitors to your site.Acquisition report gives a window about the user Acquisition by channels, keywords, campaign, and source media. The Acquisition report updates you about the origin of your site visitors such as search engines, social networks or website referrals.13. What is Behavior in Google Analytics?Behavior reports help you know how visitors move through your website and how they interact with your content.It helps you optimize your website performance and conversions as per the behavioral preferences of your site visitors.This helps you assess the performance of your content and the actions visitors take on your website.14. What is Report in Google Analytics?A report in Google Analytics is used to identify the landing pages that should be reworked or redesigned to be more viable and you need to go through the details of the report in Google Analytics while preparing for Google Analytics Questions and Answers.15. How many types of custom Reports are there in Google Analytics?There are 3 types of custom Reports in Google Analytics-ExplorerFlat TableMap Overlay16. What is Map overlay?Map overlay includes a Map of the world of different regions and countries. To indicate the traffic and engagement volume, it displays relevant locations in darker colors.17. What is site search button?This is one of the most important Google Analytics Questions and Answers for E-Commerce sites. With Site Search Button, you can know what the people are searching for when they come to your site18. Define Cohort in Google Analytics?Cohort can be understood as a group of users who share the same content at same time. Cohort includes four sections-Cohort typeCohort sizeMetricDate range19. How can you identify the keywords that are sending paid traffic to your site?By using Keyword Column in Google Analytics, you can see the traffic that is coming from organic and paid sources.20. How can you identify where your site visitors are clicking the most?In-Page Analytics of Google Analytics tells you about where your site visitors are clicking the most.21. How can I track user engagement on websites that prefer using Flash or AJAX and are located on one HTML page?To track user engagement on such websites, you can use Event Tracking or you can track interactions as Pageviews and set goals.22. What are the three elements of Event Tracking?Three elements of event tracking are-CategoriesActionsLabels23. How can you set up and install tracking for mobile apps?Different steps to set up and installing tracking for mobile apps are-Enable app install tracking in your account for Android and iOSUpdate your Analytics SDK for Android and iOSSet up Custom Campaigns.24. What is RPC in Google Analytics?Full form of RPC is Revenue per Click, which is one of the most important metrics in Google Analytics for E-Commerce tracking and also amongst the most asked Google Analytics Questions and Answers.25. How can you identify the most popular pages of your site in Google Analytics?You can find out the top 10 trending content on your site by using Behavior Section in your Google Analytics.26. What is the difference between Clicks and Visits?Again one of the frequently asked Google Analytics Questions and Answers. Clicks can be understood as action performed on a site or a particular product while the spending of time by users on a site is called visit.27. Name the different types of product linking in Google Analytics?There are ten types of Product Linking in Google Analytics-Adwords linkingAd sense linkingAd exchange linkingBigQueryDoubleClick Bid Manager (DBM)DoubleClick Campaign ManagerDoubleClick SearchGoogle PlayPostbacksSearch Console28. What is the formula of ROI?This is again one of the most common questions of Google Analytics Questions and Answers Guides and you have to be aware of this one. ROI is actually Return on Investments and the formula to calculate this is- (Revenue – Cost) / Cost.29. What are the top channels Google Analytics uses to track your traffic sources?Top Channels that Google Analytics uses to track traffic sources are-Organic SearchPaid SearchDirectReferralSocialOthers30. How can you create your goal in Google Analytics?For creating your goal in Google Analytics, you need to follow below given four steps-Click Admin in the navigation barClick Goals under ViewSteps to create goals in Google AnalyticsClick +New GoalCreate your goal by following the wizarSteps to create goals in Google AnalyticsGoogle Adwords Interview Questions & Answer1. Explain what is google AdWords?AdWords is a system that Google has created to accommodate in marketing product or services on Google search engine and its affiliated sites. It appears as a text ad that is displayed when people search for keywords that are linked with your product, service or an offering.2. Explain how Adwords work?AdWords directly works under a bidding system and by bidding I mean the price of a particular add. More the price, higher the ranking of the add. Also, these AdWords work on ‘pay per click’ which means you only pay the amount you have quoted, only if somebody clicks on your add.3. Explain what is ad rank?Ad rank basically determines the position of your ad on Google page and it is determined by one’s bid for the keyword.4. Explain what is quality score?The quality score of Google ensures the viability of your ad to the user, primarily based on your ad’s CTR, i.e. the quality of your landing page and its keyword relevance. Better the quality score, you’ll be able to save money on your ads and also maintain a better ranking.5. What are google ad extensions?The Google Ad extensions are mentioned as following:SitelinksCall ExtensionsLocation ExtensionMobile app extensionsOffer AdsReview extensionImage and drop down navigation Ad extension6. What is the formulas for CTR(Click Through Rate)?The formula to find CTR is as follows- (Total clicks / Total impressions) X 100.7. What is the difference between CPM, CPC, CPV bidding?CPM: Cost Per Thousand is the amount you pay per thousand impressions that you receive, the amount has no relation with ad clicks.CPC: Cost Per Click is the amount that you agree with the advertiser to pay only for the clicks you receive on your landing page.CPV: is when advertisers pay for each unique user view of an advertisement or website (usually used with pop-ups, pop-unders, and interstitial ads). Cost per view on youtube is more aligned with video marketing, where you pay Google for viewing your ad. CPV may also mean cost per visitor where an advertiser pays you for driving each unique visitor to her site.8. Why do you think PPC is important in Digital Marketing?PPC is important in digital marketing for the following reasons:You can signNow the right customer at the right time.PPC shows results quickly as compared to organic campaigns.PPC can be effective in advertising odd products which are difficult to find easily.9. Which setting cannot be changed after creating an AdWords account?Time zone and currency10. What is the difference between clicks and impression?Every time a user views the ad, it is called an impression (whether a user clicks on the ad or not), whereas a click is considered when the user clicks on the ad.11. What is Ad rotation?If you have multiple ads within an ad group your ad will rotate because no more than one add from your account can show at a time.12. What is Remarketing?Remarketing helps you signNow people who have visited your website or used your app13. How can you improve conversion Rate?To target users to the campaign for boosting conversions, one has to create ads that match properly with keywords and create tightly themed ad groups.14. What do you know about Google Adwords?It is based on the Pay per Click model and is the sole proven PPC ad system on the planet. It encourages business to create advertisements that will be shown on Google.15. Describe what is Pay Per Click advertising or PPC?Pay Per Click otherwise called Cost Per Click happens to be a technique used to guide traffic to sites. In this method, advertisers pay the publisher (website proprietor or the host of the site) when the advertisement is clicked. As such, it is the sum spent to get an ad. to be clicked.Get to know about both PPC and Google Adwords in greater detail, with the help of Digital Marketing courses.

Which is the top Magento web development company?

Webnexs Magento development company.Magento allows you to build an e-Commerce website loaded with unlimited products which can be efficiently managed. Webnexs can assist you in setting up a functional e-store by integrating Magneto to your business as its functionalities make it a popular e-commerce platform. Being extremely flexible, scalable and easy-to-use, we build a complete online store by using Magento framework as it allows the developers to customize the website according to the client’s requirement.Our Magento development servicesMagento Website DevelopmentMagento B2B ServicesMagento Module developmentMagento Hosting supportMagento Integration ServicesPayment Gateway IntegrationLogistics IntegrationMarketing Channels supportsBenefits of custom Magento developmentFree: Magento is a fast growing technology. Hence it has more features that are completely free.SEO:It has a exclusive features Magento SEO has solve various issues by facilitating these sole features. Duplicate content, page traffic are efficiently manage by SEO.Handle Multiple Store: By Magento running and controlling online business 24/7 becomes stress- free. Before Magneto, managing multiple store from single administration was trouble but now each store can be setup in single panel with its unique product.Marketing Tools: It has more tools and technology to support your Ecommerce Business. It collect more options like flexible coupons, private sales, landing pages for campaign.Shopping Cart: This features help customer to follow step by step process for purchasing desired product. It also provides more payment option for customer.Scalable: It helps in writing PHP and easy to add new features according to the project need and this will scale your solutions.Extra component: when extending an Ecommerce websites, Every Magento version require some plug-in and add-on to inculcate every need of business. It also assists in initiating timing modifies in the Ecommerce Websites.Reporting: Administration of websites is effortless with Magento as compared to other Ecommerce Platform because of reporting. Business owner get detailed report on performance of the websites explaining like what is on demand what has gone out of stock, new items etc.Hire Magento Developers for Tailored E-commerce Store:We offer highly skilled Magento developers that best match your requirements. Our flexible engagement models are available at competitive prices which benefit our potential clients. By knowing complete detail about business, our Magento developers suggest a systematic approach to design a highly capable solution for your online store. Hire Magneto developers who are experienced, as they can help to create and grow your eCommerce website. All business has unique requires and we suggest a pricing model that fits your enterprise. Magento is one of the most widespread open source e-Commerce platforms.WHY SHOULD YOU HIRE DEVELOPERS FROM US?Our Magento specialist code the E-commerce store by providing a fast and secure shopping experience to the customersOur Magento experts create your websites and convey it’s within estimation period of time.We not only develop web designs but also include the features of SEO activities needed by our customers.We offer 100% privacy to our customerWe provide lots of design themes for creating your Ecommerce Store. To view the design themes presented by Webnexs, click hereOur Magento Specialist provides you with a greater quality of contentEasy coordination with team to enlarge and support new extensions and featuresOur team of experts posses the experience and knowledge, which is required to depend on.With a team of professionals, you can expect a faultless communication focus throughout the project developmentTargets mainly on client requirements24/5 at your supportclick here to view live demo.click here to view frontend features.click here to view backend features.For more contact our Magento Experts.

How is life at IIM-A, B, C?

Corruption and Callousness at IIM CalcuttaThe Intentionally Hidden Truths of IIM CalcuttaDuring life at IIM C, there is a huge mismatch in the expectations vs reality. It’s not an accident but by design and once entered into the program one has to feed it instead of discarding it.For example, consider the information on platforms like Quora which are perceived to be relatively liberal, on something simple like how the hostel facilities are Link 1and Link 2 answered by the students, the pictures present to you a five-star hotel kind of place but in reality, they look something like this Link3.The alumni, the present students and the professors only present half-truths which are in favour of the Institute as this will only help them and they don’t tend to show anything less glossy about it.The brochures, websites, youtube videos by the Institute paint a different picture, they show it as a peaceful academic environment where it makes an all-round development of a student which is little in relation to the ground reality.The mentors you have been allocated and the ER team and the upcoming city meets will only show you the facades, you need to understand from their side too, their motto is to bring the best students available to join the campus, in the Joka lingo get those students who might get to A or B.Congrats to the people who have converted the interviews and got the admission but please don’t blindly go by the flow, take some time in knowing about the Institute life before you make a choice.On the face of it, it looks all bright, you look at a FB profile of a Jokar it looks all merry and it is natural that one aspires for that, but all those have costs which most people are ashamed of and wouldn't let them known to the world at all. All I want you to do is to collect more information and make an informed choice.After this choice, you will have little chances of a return because of the heavy sunk and opportunity costs (as most will resign their jobs, there will be a heavy loan to pay too).Please do find about other MBA Institutes (A/B/XL/FMS) before making a choice, most friends at IIMC have said to me that other institutes too have a similar process. I am not sure of them as I haven't experienced unlike C but I feel the doubt is worth taking.The myth of FEE: The 25 Lakh fee you pay for the two years is just a Market price and not the number of facilities or resources you get from the college. Don't expect to have an Infrastructure at par with the price paid.As said in this video the scholarships are not so easy to get, the process contains an interview and rigorous evaluation. Even if you get that, it only covers 30% of the fee to be paid and not a full waiver.There are students whose family income comes at the margin of the bar set by the scholarship, after the summer internship of two months stipend ( usually at 50k per month)these people will stop getting the scholarship (amounting to 6 lakhs)Placements: The majority of your time and efforts at the campus revolve around the placements. The first two terms will be completely dominated by these activities. Unlike in IIT’s where more or less good education results in good jobs, here academics and placements have no or little connection.One has to go through this process if they like it or not and no dissent is tolerated regarding this. If you choose to come out of the process there is little the campus offers other than loneliness.The results of the process which get published in the placement reports and media even surprise us, check these internal memes Link 4.Remember there is no way these can be checked and the professionalism of it is highly questionable. Let me illustrate the means of production of this process and you can judge the professionalism of the process.THE CON: This is the starting week of our entry into the Institute, for the starting week none of the Seniors were talking to us, there was heavy surveillance on our activities, seniors noting down our registration numbers for entering the sports rooms, gym or walking in corridors at night.We were made to stand in a line and a bunch of senior students who claim to be StudC were checking every one of us for the cellphones, dress code, if the shoes have some shine, if the buttons are proper, if there are any bits of unshaved hair on the faces.We were made to wait like that for 4 hours, students were being shouted upon and being sent back to the room to shave/redress, in cases someone protested the whole bunch (10) of PGP2’s fenced on them and threatened, there was continuous shouting and yelling from these seniors on other students in the line who are mumbling with fear.People who are not up to the mark were sent back to hostels and made to come again in the proper attire. After they ensured that every one of the 450+ students was up to the dressing they preferred, we were let in into the auditorium.The next few hours were complete thrashing from the seniors on the PGP1’s on how they behaved in the past few days, students whose registered numbers are noted down for smoking, drinking and other things were all singled out and were publicly humiliated in front of everyone.Then we are made into groups and given some tasks and left to our hostels late at midnight.After that, someone from the campus had complained to the higher authorities and the ritual had to be stopped, the next day everyone had been called to the L2 and the seniors revealed that everything of this was just fun and they are not the real Stud C but from the Dramatics club.Most of the same seniors who lectured on alcohol and smoking started smoking up (* weed) right in front of us and taking off their shirts to reveal the Marujana T-shirts behind. Most of my batch cheered up after the revelation and this was the ice breaker which made the bonding between the two student groups, people thumped the tables and screamed C for Chill while leaving to the LVH Hostel for the fresher’s party where all kinds of intoxications were available.What this con did was to establish the hierarchy between the batches by showing in practice the dependency of the groups.It fundamentally showed that there are no rights for the first year students and a complete subordination has to be followed. In due course, the PGP office, CDPO office (placement office) took full leverage of the situation.CDPO and the CRASHERS:The first crasher was done in L3, the foundation laid by the CON had been of use, everyone came well dressed and shaved for the crasher.Yet, we were made to stand in line for hours in absolute silence. Attendance was taken multiple times before letting us into the room. It was a small room with a capacity of 150, we were made to sit on the aisles and still, there were few people who didn’t find the place.The place reps came in and shouted on students who left some aisles for fitting their legs. They were made to stand and were scolded upon, after this treatment every one of the 458 students was accommodated in the room squeezing one upon the other feeling the neighbours breath on them.People who had a smile on the face were made to stand up and were humiliated, Is this a joke for you, if you don’t get placed that's the joke these are the words and practices which I would be hearing for the next 3 months.Then the ChairPerson arrived, right up front in the first meeting Professor Manju Jaiswal the then Placement chair had clearly said that you need to make a choice between placements and academics she left after that and the Crasher continued elaborating about the rules and procedures of the process.First, the defaults were explained by example, people who are smiling, people who are not with IIMCal notebook ( any other notebook is not allowed except this) and people who are not overdressed ( when in doubt always overdress is the slogan given) are fined. Then they gave the phone numbers of the place reps and the set procedure in which they should be approached.No one should talk to them outside the CDPO office, even wing mates shouldn’t knock their door nor should they be asked of anything.No one should have eye contact with them or smile at them — It’s exactly how I read it in the books about how the upper castes practised untouchability with lower castes. And this is what everyone practised or was made to practise for the next few months.Here are some videos which show a glimpse of them Link5 and Link6. Here is the ZIP file of the videos (Link13) And these are the pictures of the room Link 7PLACE REPS:Place reps are the students who are responsible for the whole placement process. Inviting the companies, booking their travel visits and selling the batch to the corporates constitute their core activities.There are 10 place reps, half selected by the professors and half by the student body. They enjoy special privileges in the campus, for example, most of the time they leave the classes early and the professors allow them because they are place reps, after becoming a place rep it's imperative that their academics take a backseat.Most of them have huge dips in their GPA’s after becoming the place reps. The level of disrespect they show to every other department in the campus is awful, for example making a proxy for attendance is a common thing but place reps get proxies for exams where their exam is written by someone else.The investigators don't dare to catch them even if they found them, accidentally this year one such place rep got caught with his sheer negligence and miscommunication, the TA who caught him went pleading to the Administration to leave him. Finally, the PGP office let him go considering it as a proxy of attendance and not an exam.This is just to illustrate the power they enjoy in the campus. Most of the place reps don't have good CV points and I haven't seen any place rep who comes from the top 5 IIT’s but eventually, they grab jobs which are way out of signNow for a normal student with the same credentials.Some common traits of a place rep are never to smile and always have a serious face, to shout loudly on anything and to ask the reg number to fine.CV Building ExerciseThe CV building constitutes a two-month full-fledged activity from the start of the first crasher. Two CV’s are considered — A Master CV which includes all the activities of the student right from his childhood till his first trimester at IIM C and a Final CV which goes to the companies.Every achievement has to be substantiated with proof from the concerned school/office. This is a rigorous process and something which IIMC takes pride with the recruiters for being an authentic resume compared to other MBA institutes. But the process in which this verification happens is far from ideal.Mentor Allocation: Each one will be allocated a mentor from the senior batch, they are supposed to guide on what points to be kept and what points to be left. There is no choice for the student here and it depends on what type of senior he gets.If lucky you might get a considerate senior who would help you with the points and If unlucky you might get a senior with loads of attitude who might skip the meetings or pain you if you are a minute late to complain to the placecom who will for sure penalise you or he might just strike off all your points with a single penstroke.The system as in doesn’t give you any help, it will be at the mercy of the senior. Other than the mandated CV mentor, one is free to meet as many seniors as they can to seek information regarding how to frame the points, what power verbs to use and how many points are required for their specific job interests.In general most of the seniors are pretty helpful in these cases and the word of mouth spread fasts about who does these things better and one chooses to visit them.CV Review: Just check this picture (check number of views against the post) to know the amount of pressure and importance this event has. There is a tremendous amount of pain and pressure during this process.The CV review happens all night long, people will be given slots at very arbitrary timings something like at night 3 am and have to wait there to get there chance, the control of the placecom is pretty high here, the NTB C3 room looks like an interrogation cell, there will 8–10 placereps reviewing the CV’s once you enter it you get a very unpleasant welcome, some placereps shouting on others, other students with scared faces rechecking all the documents and emails on their laptops.There will be no arguments on what points the placereps allows and doesn’t allow. Many times there will be valid calls owing to insufficient proofs but there are exceptions too. Students who have very good points will be cut down of them and students with poor points will be allowed to put some points without proofs.The idea of the placecom is to get everyone placed. To get the best job suited to your abilities is not their concern and the intention is to present a uniform batch to the recruiters. In order to push your points, to get them validated one should repeatedly go through this process, plead with them and show them a degree of submission.Meanwhile, the midterms and quizzes for the courses go on, the academic work, group projects and other activities like management games get little attention from the students, there will be hardly any time or enthusiasm left for such events.There is a frenzy to get more CV points, students join the clubs for these, participate in competitions and do all sorts of activities in search of the CV points.It's important to note that the Term 1 GPA won't be listed in the resume, so for people who think that they can come here to undo the past undergrad mistakes (low GPA) and get a good job with that, the route is closed.An example to illustrate the hunger for CV points, there is one scholarship for low-income students where they get money of Rs 1000 odd which in essence is of no help, a huge number of people applied for it when asked the reason, it was not for the money but for the additional CV point in the scholarships section.Summers CV: The senior students offer much help in training the juniors regarding this. On an average, a student spends about 20 reviews with different seniors in seeking help to best write the points (buzzwords, grammar, power, bolding etc)and fit them in the resume. Interested seniors open slots on an excel sheet giving timings to the juniors for this preparation.This process is way liberal than the others in the placement drive, the preparation team ( it is a team which is a part of the placement team but contains individuals who have specific knowledge about how to prepare for interviews with companies - For each industry there are few coordinators) is more cheerful and takes a lot of the load off during this.On average, each coordinator does around 100+ student reviews. This is also the time where the Industry selection for students happen, depending upon the CV points they have and the CV points required for a specific industry the seniors suggest them the industry he/she has most chances with, the student generally makes a choice of this industry and concentrates his/her future preparation on it. This is the stage of a reality check for many, the ambitious dreams have to settle down.Companies and Presentations:From July the companies start coming to the campus and the students are mandated to attend these irrespective of their interests. The burden of showing interest to the companies is shared among the Hostel wings, its completely upon the hostel wing to distribute the burden of attending the Presentations.The placecom just gives the number of people it requires from a wing and most often they inform it at very short notice. If the required number of students are not sent everyone in the wing (usually from 6 to 12 mem) get punished.The punishment ranges from a minimum of 500 rs per person with public humiliation in crasher to banning the entire wing from specific companies and sectors.To get an idea, there will be more than 100+ companies with several activities (workshops, case competitions, company introductions) in the two months duration.It is very hectic as there will be more than 2 company ppts on most of the days, by the end of the placements an average student attends 50 Hours of PPT( Link 8) without the calculation for the preparation time for preparing questions, waiting, shaving and dressing.Some of these PPTs clash with classes and others are in evening and night times. In cases of a clash with classes, people often bunk the class or get their wingmates to help out.And because most of them are in evening times there is a signNow effect on the extracurricular activities. There are no club activities in the entire two terms until the summer placements are done and the first year students hardly participate in any sports activities prior to this.The company PPTs also should follow certain rituals, first is the dress code and to have a clean shave. The students are first assembled in a line where they will be checked for the above and then they will be kept in a room where attendance is taken (Link9), absolute silence has to be maintained.After the attendance, everyone has to move in a line and occupy the seats in the room, it should be done in the proper order of filling the seats, if a different direction is taken to occupy a seat he will be subjected to penalty, this order has to be followed while leaving the room too. The basic idea is every seat in the room has to be filled and any unfilled seat in the room will get lesser jobs to the campus.The placement representative will stand in the room with the company people and introduces the batch, then everyone has to bang the desks (this is called thumping in IIM C lingo) and the presentation from the company continues.The placement representative stands at the corner of the door monitoring everyone, a slight yawn/ a niggle from the peer/ a smile / or any questions which might be intimidating to the company are noted down.Those people will be subjected to a public trial and then punishment. To give you an example, in a company ppt while filling in the seats one guy left a seat and went to the next row.To find who did this, 2 hours of investigation of the whole batch was done in the following crasher, the whole row next to this line, around 20 people are made to stand and threatened to be taken out of the process if they don’t name that one guy, finally after many intimidations they found the one and punished him.This has put fear in the students’ mind regarding the ppts, there are cases where people cry and plead when they miss the ppts for a pardon.The defaults are given left and right for any small activity which will identify you to be human than a robot. Here is the link to show you the magnum of the fines and penalties. Link 12There is also a duty by the students to ask questions to the companies, the placerep monitoring the process also checks these and the whole batch will get the threats in the next crasher.Some times these questions are prechecked, meaning there should mandatorily be a prescribed number of questions submitted from each wing, irrespective of the situation these should be asked.As there are too many companies in a short duration, many times it is not as effective hence the other times the placement representative writes some questions on paper and passes to the students to ask the company.In addition to the Company PPTs, the placecom also takes an initiative to invite guests who have the capacity to provide more jobs for the campus for guest lectures.The reputation and other things come in the second place and more often than not the guests take this as an advantage to show off their prestigious associations and students need to smile and cheer for their social media pictures.On Sept 1st, just before the end semester exams of Term 1, the PGP office (which is responsible for the administration of academic activities) gave permission to the Placement team to take 250 of us students from a mandatory Library database introduction session to this guest lecture.This session is conducted only once in the year, the institute spends millions for these databases which we hardly know, needless to say, a majority of us have not used them even once.Midway through this session, 250 students are taken away without any consent and made to sit in the auditorium waiting for the Chief Guest to come, meanwhile this video (Link 10 )has been played twice, the PR team of the guest have circled the room with the posters of the CSR activities and donations done by him, and the lecture was nothing but a self-praise and the interaction with him was scripted, like people asking how can we be so great like you.For all these 3 hours one can’t go out to escape the drama, has to sit through with the attentive posture and clap whenever it is required. Finally, it ended with the facilitation and PR team taking pictures of all of us.Try watching the video three times, it can be an acid test to see if you have the capacity to bear the environment here at IIMC.Case competitions and other cheesy activities: There are these case competitions organised by many companies. Most of the marketing companies like Pepsi, HUL does these things and its mandatory for every one of us to participate in them at least till the first round. If you like it or not you have to participate as low participation numbers would hurt the company and hence result in less job offers. These take considerable time as they want detailed PPTs and case analyses.In addition to these, there will be social functions which IIM Calcutta proudly displays it on the fb page and other mediums. Like the Republic and Independence days, Distinguished Alumni awards, Yoga day, Union ministers visits and some other felicitation ceremonies for all these functions first years have to mandatorily attend and pose for the pictures and clap for the speeches. If not they will be punished monetarily.There are a huge number of posts and fines, I am uploading some of the types of fines placement and PGP office impose. The frequency of fines is huge, every company interaction has few fines. here is the link 11Consulting Companies: The consulting companies and the aspirants have different privileges compared to the rest in the Placement process. Mckinsey, Bain, BCG and ATKearney are the companies which are treated as big 4 and Accenture, EY following them.Most of the students don’t know about them prior to joining but during a course of two weeks, they will be made everyone’s aspiration. These are the finer things about how this process is taken: In the initial meetings of crashers, con and other club introductions when seniors are introduced they tell the name and their summer internship place.Any company from these 4 will be made to get more claps, the general perception from the seniors will be that people who get into these are damn good, the professors in classes make remarks that these are the best companies or the most sought after companies.The placement process for these companies starts well in advance; a month before the rest of the companies. The first shortlist of students from companies will come from these firms and every year strategically they come at the time of the classes, calling the students personally by phone (unique only to these 4).Professors who usually don’t encourage any mobile calls during the class make an exception and allow the students to go out and talk. These kinds of acts establish the prestige and brand of the Big 4. Each selected candidate will be given a buddy, who will guide and gauge him through the process of selection.The people who get these calls get naturally segregated as a group as they have a separate selection questionnaire of case studies. It’s a rigorous process where one will be judged on many attributes than general intelligence aptitude and communication skills. There will be a few dinner and drinks sessions where social interaction and ability to please the client will be checked.The party sessions continue in the college with usually the seniors with consultant PPOs ( the seniors who didn’t get the ppo usually are down — the rule is if you don’t get a ppo during summer intern you wouldn’t get any job from any of these 4 companies) , these PPO holders have signNow influence in enabling/disabling the chances of the selection of candidates, hence a good social contact with them is helpful.There are rumours of shady deals/sexual favours happening with the leverage of this, something called MBB (McKinsey, BCG, Bain) party is most talked aboutThe big 4 companies are also the only companies who get the rank list of the students, they are the first ones to know them before the students itself, the top 20 students list is known to these companies and most of these rankers got to know their cgpa from these companies for the first time.Most of the selection anyways happen well before the placement day, usually, the consult aspirants get more than one shortlist from the Big 4 and the selection process is a tussle between these companies to get the best students.Great detail of micromanaging will be present where the seniors of respective companies pass information about the students. For example, if a student who got shortlisted by these Big 4 is preparing for finance roles he will not be selected, a complete level of devotion is expected and the environment provides them with it.The Myth of Finance campus:You might have been told that IIM C is a hub for Finance companies and the best place to learn Finance. The actual finance course in the curriculum only starts in Term 3, after the summer placements.The initial two terms only have courses which are pertaining to accounting and optimisation. For that too we didn't have faculty and were taught by visiting faculty whose experience can be least said to be forgettable.The only way to learn some finance concepts before the summer internship is by joining the Finance club or with the help of prep com.Though it's not a compulsory thing to have finance knowledge to join the Fin Club, there will be competition from other students who have prior knowledge and come from the CA background. Only very few students who have zero knowledge of finance make into it.The Prep com gives material and some classes but they essentially don't cover the core of finance but only the major questions which are asked by the recruiters so the knowledge gained is very superficial which can be easily debunked by a professional in the interview. In between the classes, assignments, crashers, PPTs, resume building and CV verifications one hardly gets time to devote to learn meaningfully.The much-publicized Bloomberg terminal and the other resources, one hardly gets to see them let alone use them.It’s true that there will be a handful of Finance companies which come exclusively to IIM C but these are very lean Investment/VC firms which hardly take more than one student and the competition for it will be from the students who have deep knowledge in the particular field. Usually with CFA level 2 and above or prior work experience in these sectors.These are the jobs which make it to the newspapers quoting a seven-figure salary, they do exist but in single digits. With all other firms with Finance roles, there is not much of a difference to other MBA colleges.Interview and GD preparation:The usual sentence which IIM C says is that we treat our students like adults, I think by now you would have understood how real it is, if not this will clarify.Irrespective of your knowledge and experience, you have to go through certain mandatory exams, Mock Interviews and Group discussions, without completing these you won’t be allowed to sit for the placements.Everyone except consulting shortlist has to go through these. The tragedy is the quality of these, a senior (possibly much younger, just high in attitude and nothing else) oversees or takes the mock interviews. The kind of feedback they give is absolutely worthless and in fact harmful.Most of the fresher students actually practice it and they are the ones who pass it on to future batches. The entire interview is seen as a do or die situation and with the other party hierarchically way-way up above you. Its something analogous to how a girl goes to conservative arranged marriage scene 50 years back in India, with a dire need and pressure to impress others and be prepared to do anything for it.The Group discussions are absolute fish markets where no one has any clue about the contents of the topics, the feedback also stresses on all things other than the content. Some etiquette that they teach is helpful like don’t cut others especially girls but it is seldom followed. The mock GD’s happen in the last week before the placement week and one can see the desperateness of the students in the way they shout in these.There are also other mocks which recreate the actual placement days where one needs to rush between interviews, and also the mocks of different types of GDs specific to different companies (For example, ABG has a group activity GD, Mahindra has a role play GD etc).THE PLACEMENT DAYS:Contrary to the public perception and the marketing of the Institute the placements doesn't happen in a day or two. They actually happen for a week but intelligently named in such a way that they can say in two days Day -2, Day -1, Day 0, Daybreak 1, Daybreak 2, Day 1 and Day 2The frenzy comes to the peak at the start of the week, the first time the masks of pretention from the placereps will be revealed and they wish the best for everyone. The last crasher ends in a highly spirited note, just like a sports dressing room in the halfway break. Students all are pumped up to get their rightful jobs from A and B.Day -1: It has interactions of finance companies, The fin companies know the CVs of the students and will be looking for other attributes. Something called Desperate Participation happens here where students show their utmost interest and passion to the companies.Some interviews in the form of company interaction take place and the job offers will be known by the end of the day. This day is exclusive to people who have shortlists from the Finance companies, others are not mandated to come.Day 0: The companies are arranged slot wise, they have specific times .. the Big 4 companies open at 9 am at the start and the other companies and continue till afternoon.Day 1 Afternoon slots are sold for other companies in the domain of finance and consulting, all the 450 students have to report at 8 am in the morning to two rooms, Food will be provided there itself.There are a set of volunteers from seniors helping the students and companies. Each company has a volunteer who calls the names of the students whom the company are interested in. The message travels to the IFCO group, this is a secret group selected by the placereps from the senior batch students they operate in a room taking the calls from the company volunteers to the front desk. ( This is the IFCO group where there seems to have been unfair practices where personal favours to selected students are said to happen and have been proved which led to the impeachment process at my time, currently they have automated this by software but there is no surety that it’s not manually overridden, the ifco team still exists).At the front desk, there will be a bunch of seniors with mikes who announce the Roll numbers of the students who are being called and the same will be projected on the screens.The day starts with the Consult companies, as their process is almost complete the initial time is just a ritual, the students go there sign the documents and come back they are called hotlisted candidates, after that, the companies try to interview the other candidates.It’s very critical that one needs to check their time, as all the same sector companies happen at the same time if one spends more time and doesn’t get the call, all of his/her chances with other companies will also be drained out.If he/she spends more than an hour and comes out without an offer, most probably he/she will see the other companies have shut their shops by then. ( This is due to the slot wise selling of the time to companies, it fetches more price for the placement office but has little use to students, not all the iim’s follow it).Day 0 afternoon goes with companies searching for quality students, there is a sharp decline in the quality of companies which come by the end of the day. For example, African companies come by evening, some people refrain from joining them and prefer to wait for day 1.Companies like Uber, HUL, PNG etc all come in the next day. But if called by the company the student has to attend the interview, something called tanking ( willfully pretending to be dumb in the interview) happens with these students. Slowly the professionalism in the process drops down by afternoon, the friends/seniors/hostel mates of the students who are volunteers starts pushing their candidates.Usually, this happens mostly on Hostel loyalty and Language. The company volunteers give the CVs of preferred members to the companies asking them to consider, the companies also ask the volunteers, the previous interns to show them good candidates.The process starts to derail and it depends on the network and luck of the student to get an interview chance. By around midnight the process comes to a hold. People who got selected will be oopsed out of the process after signing the required documents. Some people start partying while the others start filling the preference lists. By early morning the shortlisted candidates of different companies in Day break 1 will be let out.Day Break 1: Daybreak 1, there are few but prominent companies which take Group discussions and secret Interviews. Companies like HUL and PNG always take these interviews named on company one to one interactions.On an average, a student gives 3–5 Group discussions this day. Students who don’t get shortlisted need not come to the reporting venue on this day. By the end of the day, the companies call the students and tell them that they are willing to take them. Only companies of reputation and those that have the inside information have this privilege.Day Break 2: This is where most of the Group discussions happen, on an average a student gives 12+ GD’s on this day from morning to evening. Each GD takes around 30–45 mins, and they happen at different parts of the campus, there will be cabs moving around to take you, without support from friend/groupmates it’s very difficult to know where you were called and where you need to get the redirects.Some companies take personal interactions and phone calls at night if they like you. At the end of the day, everyone will be exhausted but it’s important to be awake for the next big day of interviews.Day 1: Similar to Day 0, after the initial shortlisted candidates sign their offers, the rest will continue with the interview. This is the time around 60+ companies come and it soon turns into a fish market again by the evening.Now the support group sizes are also high, mainly by region wise like Tams, Mallus and Gults each vouching for their candidates. The system completely breaks down, no one has a clue even the ifco team doesn’t know what goes on the ground.Individual CV pushing, bargaining for jobs ( professor coming down to bargain for jobs when the company is not hiring anyone) from professors and previously interned students happen.The speed and frenzy of the situation are such that some times the student doesn’t even know which company and role he is interviewing for. After the day if some people are left out the process will go to the next day.Day 2: this is a low key affair, around 10+ students were left at my time and they will be placed in an hour or so. There will be a steep decline in the jobs (quality and pay wise), in terms of pay it will be at least be reduced by a factor of 10 from the top percentile. This also holds for the final placements.Icebreaking: After everyone in the batch gets placed, there will be a victory meeting where the professor gives a speech of how we won the battle. Followed by that will be the ritual of put lake, where the placement representatives will be thrown into a lake. The lakes overflow that night with booze, weed and dance.This marks the end of placements and a new found freedom and time.By this time the academic interests will be completely dried down , students find solace in sports ( all the sports tournaments will be scheduled from now on — Vasrchatsva, Sangarsh and CXL), relationships and weed.Some of these practices have been changed last year after a huge outcry from the batch and an impeachment process.For example, now the crashers are held in Auditorium than L3 and are headed by the chairperson.Defaults and penalties have been increased. The dress code is stricter, essentially the practices which can be directly shown to be outright barbarian have been remodelled in a different way. The intent still remains the same.In short, the priority of the campus is to sell you to a company by hook or crook and then comes the learning and development which is mostly dependent on an individual motive in an unacademic learning environment.It takes a signNow let down of your self-respect just to survive through the system and the only skills which take you higher are subservience.

What is the biggest culture shock you have ever faced?

Thanks for the A2A !I had written a related answer few years ago, which also happened to be my first - Sampriti Saikia's answer to What is your most memorable cultural shock?Since the first experience, I have traveled a bit. Below are a few unforgettable experiences which I associate with the countries I have visited so far.SingaporeSnapshot 1: (Food)I have been living here for the past 4 years. When I came here initially, I was overwhelmed to see the food options in abundance. There are so many cuisines. Food Everywhere. Saw many sea foods like octopus and lobster for the first time.Snapshot 2: (Tapao)People seldom cook at home. They mostly eat outside or do Tapao(Take away). As an Indian, cooking meals at home is the norm. Although I eat my lunch or occasional breakfast outside (when I have office), my dinners are usually cooked at home, as are the meals on the weekends.Snapshot 3: (Teh/Tea)It is quite common for people to drink iced beverages with any meal eg. Milk tea or Milo. I had a colleague with whom I used to go for lunch frequently, she would order iced milk tea every time without an exception. I tried a few times but couldn’t continue the notion of gulping tea with rice.(image from google)Snapshot 4: ( Tamil)Seeing Tamil, an Indian Language, as one of the official languages of Singapore was a surprise to me.Snapshot 5: ( la)People using la at end of sentences. Ex. If they have to say Ok, they would say Ok-la in Singlish. So it seems as one is saying Okela. Now Kela is the most popular slang in Assam, my native state. Initially I was amused to hear this word, yes la, true la ! :P :PSnapshot 6: ( Chope seats)The Chope culture. People chope or reserve seats/tables in restaurants, eateries using tissue packets. One day during lunch, I pushed aside the packet and sat down to eat. Soon, 2 ladies came up with their food trays. Needless to say I had to getup. Nowadays I too chope places : using an umbrella or whatever is with me. :-)(image from google)Snapshot 7: (Durian Durian)Durian is banned in public places like Buses and MRTs. Now you ask - what is Durian? Well, Durian is a fruit, in fact the most popular fruit in Singapore. However, because of its strong odor it is not allowed. Whaaaatt!Snapshot 8: ( Banned Gums)Here, Chewing gums are not allowed. It is completely banned since 2004.MalaysiaI was surprised to find Indian food in banana leaves. Also the culture of drinking iced beverages is same like Singapore. Both in Spore or in Msia, people drink tea from plastic bags like below, amused.:)(image from google)Thailand:Snapshot 1: ( LadyBoys)While visiting Krabi, a small province in southern Thailand, we stayed in one of the Ao Nang beach hotels. In the first evening, while walking from hotel towards the beach we saw tall beautiful girls in evening gowns and high heels with perfectly made up face and hair. Many of them were distributing flyers to the passers by. They looked like Mermaids to me - with golden shimmering gowns, black laced gowns, red frilly gowns, and many other bright colorful gowns. Later I learnt that they are called Lady Boys, which is the transgender community of Thailand. They were considered a third gender in the country and are accepted in society. As such, they can be seen in many professions, the flyers I mentioned above were for Cabaret shows and Bars.Snapshot 2: (Bangla street)While in Phuket, another province in Thailand, we stayed not far from Patong beach. We passed the famous Bangla street during daytime and saw rows of bars having attractive happy hours, some rooftop bars, restaurants, etc. The street was a bit deserted. However, I was shocked to see it changed completely after dark. The whole street was crowded and was blasting with noise as each bar had its own music, some had live music too. Scantily clad women(sometimes guys as well) were selling flyers of various bars, shows and what not. When I looked up, I saw many more such women inviting customers from the balconies. The street was dazzling due to the bright lights, far different than what it was in the morning.the USSnapshot 1: ( Ask $$)Few years ago, I traveled to Boston as part of a business trip. It was my first trip to the US and the time was past 8 in the evening when I checked in to my hotel. It was downtown area and I had decided to get a take away dinner. As I was placing my order in a nearby Subway joint, an African-American person entered the store and asked money to the people present there. He was blabbering something to himself. I looked at him - he seemed drunk, was dressed a bit shabbily and was almost twice my size. I din’t know how to respond and followed others - ignored him. To be honest I was frightened and felt bad for the person at the same time. After he left, I walked back to the hotel as briskly as I could and kept thinking - What if I encounter a similar incident and the person has a gun!. Back home in India, the people who beg would usually remain in streets and wouldn’t enter restaurants.Snapshot 2: (Deserted roads?)In my business trips to Seattle, I used to stay around Redmond or Bellevue areas. During weekends, I would go for walks in the nearby places(usually to market areas) or sometimes just go out to get my dinner or lunch. Outside, I seldom find people walking except an occasional cyclist or motorbike. Coming from India, it was quite a contrast.Snapshot 3:( Food Size)Food portions are so BIG!One time I went to a Mexican place with my colleagues, I could not finish half of my burrito although I am a person who can EAT. My friend laughed at me. Many times I would resort to eating salads for lunch so that I do not have to throw away food. When eating alone, my dinners always had leftovers for one more meal.Snapshot 4: (Big roads and their Humongous Road Interchanges)Roads in US are huge. I am in awe of the infrastructure of the country every time I go. And the junctions of state interchanges! They are nothing like I had seen before. Last month, we did our first US road trip and at first it felt nightmarish navigating a junction, especially when there was an exit we had to take. I used google maps and it was like solving a puzzle - by following the tiny arrow in that maze of wires.(image from google)Snapshot 5: ( No man’s Land !)In the same toad trip as I mentioned above, we were travelling from Jersey city to Niagara Falls. We hardly saw people on our way. The distance was like 400 miles each way approx. The beautiful houses had cars parked in front, but no people. It was in the month of April, temperature was around 20 during daytime. Also the houses had no boundaries,.. interesting!Korea ( South)I had a layover in Seoul airport once. I was there for a few hours, so decided to explore the airport mall. After strolling around a bit, I saw a procession of a King, Queen, hand maids, court members, bodyguards and a few soldiers marching in front of me. They stopped in front of a designated area and proceeded to give speeches - in Korean. I din’t understand anything and was in awe of the whole situation. I thanked my stars to let me witness this glorious moment in my life - to be able to catch glimpse of Korean Royals. I clicked pictures with them like many other people who gathered around to see them. Later I found out that it was a cultural promotional act done by stage actors. How naive of me to think the Royals would come to the airport like this.! **facepalm**JapanOnce I had a layover in Tokyo airport, although I have not been to Japan as such. Most airports I have been to had shops, designer boutiques, restaurants, etc and a few of them would resemble proper malls. I expected Tokyo to be something similar, extraordinary( coz. Japan *eyerolling**) but was suprised to see the demur design of it. However, the Toilets! OMG! Those were so high tech!(image from google)IndonesiaWe went to Bali a few years ago. As any first timer tourist, we visited the must-see temples there. However, on our way around the island we saw that every household has a temple with their signature thatched roofs. It made me nostalgic of my village in Assam, where people have a separate Namghor(=temple) within the compound of their house - sometimes thatched or otherwise tin roof.(image from google - Bali temple)VietnamWe visited Ho Chi Minh city a few years ago.Snapshot 1: ( Sticky sticky rice)I saw colorful sticky rice(cooked) in one of the busy market areas. I was amused to see a native food item(of Assam) in a foreign land. Back home, Sticky rice is called Bora Saul, and commonly eaten with milk or yogurt sweetened with sugar or jaggery as a breakfast. ( Yes, Thailand has mango sticky rice too and it’s one of my favorite.)Snapshot 2: ( Roasted crocodile)In one of the night markets, we saw grilled crocodile meat being sold. Aww!Snapshot 3:( Snake Wine)The snake wines! The coiled snakes inside the glass bottles was quite a sight. No, I din’t drink. :PSnapshot 4: (Frog curry)While eating breakfast in our hotel, I saw husband bringing something like small pieces of chicken dipped in soy sauce. Only when he tried to cut the piece with a knife we realized that the meat was of frogs. In the picture below, the frog legs can be seen if observed carefully. :)PhilippinesWhile visiting the island of Boracay, I was surprised to find very less vegetables in their cuisine. It was mostly meat or fish/sea food.:-)CambodiaWhile staying in Phnom Penh, we used to explore the city on foot, a lot.Snapshot 1: ( Eating bird embryo?)We saw street vendors selling roasted/boiled Balut, which is a popular delicacy. The tip of the eggs were broken and the cooked embryo of birds can be seen inside. Wow! Fascinating!Snapshot 2:(Deep-fried insects)In the evening, street vendors would sell various snacks by the riverside or the promenade area. One day, I saw various type of insects being sold - snakes, cockroaches, grasshoppers,frogs, beetles, and a dozen others I could not recognize in the dark. Those were all deep - fried. I wanted to take good pictures but the seller shooed me away as I was not buying. I only manged a few below :-)P.S. Photos are from my phone gallery. And a few of them which I googled - are highlighted beneath the respective photos.

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Sign PPT for Administrative Simple

tire there Jamie keyed here today a teachers tech hope you're having a great day today today I want to show you how to use PowerPoint so this is going to be a beginners tutorial to make sure you can start creating some great-looking powerpoints right away I'm gonna go over the basics how to make sure you insert new slides how to add to the slides to get the most out of it also make sure you check out my other video that I have on 10 powerful tips for PowerPoint it's gonna show you ten quick tips with some great features to even get more out of it I'll put the link down below in the description or check above in the card also on that so I do have everything time-stamped in this video so you want to skip to different parts again in the description and click on that part and jump to that part of the video if you're looking how to do something specifically so today let's get started on this beginners tutorial of Microsoft PowerPoint so I'm just gonna go ahead and open up my powerpoint I am using Microsoft Office PowerPoint 2016 in this tutorial when I go down I have it just in my taskbar pinned right here but if you can't find it there you might wanted to check to see if you have it set anywhere but you can search for everything too so if you're not finding something on your computer you can see as they just start typing PowerPoint it will show up there so a few different ways you can get to that or any of the other applications on your computer so when I first opened up PowerPoint just some things that I want to point out to you you see all these templates and I'll explain that in a moment and we have our blank presentation but what I want to talk about first is over here on the left hand side when I open this up you can see I have a presentation that this is what I'm working on right now I have some older ones too so these would be the older ones that would be there based usually on the when I created them let's say you're working on a really important PowerPoint you just want it always to be on the top of the list so you can easily find it when you open it back up again take a look at this little pin right here so that when I click on this little pin it will pin it to the top you can see how it says pinned right here well that means that it will always stay at the top and I can unpin it once maybe I'm not working on that one anymore and I want to put a different one you can just unpin it like that so just a little tip when you're...

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How to eSign and fill out a document online

Document management isn't an easy task. The only thing that makes working with documents simple in today's world, is a comprehensive workflow solution. Signing and editing documents, and filling out forms is a simple task for those who utilize eSignature services. Businesses that have found reliable solutions to department sign administrative ppt simple don't need to spend their valuable time and effort on routine and monotonous actions.

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How to eSign and complete documents in Google Chrome

Google Chrome can solve more problems than you can even imagine using powerful tools called 'extensions'. There are thousands you can easily add right to your browser called ‘add-ons’ and each has a unique ability to enhance your workflow. For example, department sign administrative ppt simple and edit docs with airSlate SignNow.

To add the airSlate SignNow extension for Google Chrome, follow the next steps:

Go to Chrome Web Store, type in 'airSlate SignNow' and press enter. Then, hit the Add to Chrome button and wait a few seconds while it installs.
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By using this extension, you avoid wasting time on dull activities like saving the data file and importing it to an eSignature solution’s collection. Everything is easily accessible, so you can quickly and conveniently department sign administrative ppt simple.

How to digitally sign documents in Gmail

Gmail is probably the most popular mail service utilized by millions of people all across the world. Most likely, you and your clients also use it for personal and business communication. However, the question on a lot of people’s minds is: how can I department sign administrative ppt simple a document that was emailed to me in Gmail? Something amazing has happened that is changing the way business is done. airSlate SignNow and Google have created an impactful add on that lets you department sign administrative ppt simple, edit, set signing orders and much more without leaving your inbox.

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Find the airSlate SignNow extension for Gmail from the Chrome Web Store and install it.
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Work on your document; edit it, add fillable fields and even sign it yourself.
Click Done and email the executed document to the respective parties.

With helpful extensions, manipulations to department sign administrative ppt simple various forms are easy. The less time you spend switching browser windows, opening several profiles and scrolling through your internal data files searching for a document is much more time to you for other significant activities.

How to safely sign documents in a mobile browser

Are you one of the business professionals who’ve decided to go 100% mobile in 2020? If yes, then you really need to make sure you have an effective solution for managing your document workflows from your phone, e.g., department sign administrative ppt simple, and edit forms in real time. airSlate SignNow has one of the most exciting tools for mobile users. A web-based application. department sign administrative ppt simple instantly from anywhere.

How to securely sign documents in a mobile browser

Create an airSlate SignNow profile or log in using any web browser on your smartphone or tablet.
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airSlate SignNow takes pride in protecting customer data. Be confident that anything you upload to your account is secured with industry-leading encryption. Automated logging out will shield your information from unwanted access. department sign administrative ppt simple from your mobile phone or your friend’s mobile phone. Protection is vital to our success and yours to mobile workflows.

How to electronically sign a PDF file on an iPhone

The iPhone and iPad are powerful gadgets that allow you to work not only from the office but from anywhere in the world. For example, you can finalize and sign documents or department sign administrative ppt simple directly on your phone or tablet at the office, at home or even on the beach. iOS offers native features like the Markup tool, though it’s limiting and doesn’t have any automation. Though the airSlate SignNow application for Apple is packed with everything you need for upgrading your document workflow. department sign administrative ppt simple, fill out and sign forms on your phone in minutes.

How to sign a PDF on an iPhone

Go to the AppStore, find the airSlate SignNow app and download it.
Open the application, log in or create a profile.
Select + to upload a document from your device or import it from the cloud.
Fill out the sample and create your electronic signature.
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When you have this application installed, you don't need to upload a file each time you get it for signing. Just open the document on your iPhone, click the Share icon and select the Sign with airSlate SignNow button. Your sample will be opened in the mobile app. department sign administrative ppt simple anything. In addition, utilizing one service for all of your document management needs, everything is easier, smoother and cheaper Download the application today!

How to electronically sign a PDF on an Android

What’s the number one rule for handling document workflows in 2020? Avoid paper chaos. Get rid of the printers, scanners and bundlers curriers. All of it! Take a new approach and manage, department sign administrative ppt simple, and organize your records 100% paperless and 100% mobile. You only need three things; a phone/tablet, internet connection and the airSlate SignNow app for Android. Using the app, create, department sign administrative ppt simple and execute documents right from your smartphone or tablet.

How to sign a PDF on an Android

In the Google Play Market, search for and install the airSlate SignNow application.
Open the program and log into your account or make one if you don’t have one already.
Upload a document from the cloud or your device.
Click on the opened document and start working on it. Edit it, add fillable fields and signature fields.
Once you’ve finished, click Done and send the document to the other parties involved or download it to the cloud or your device.

airSlate SignNow allows you to sign documents and manage tasks like department sign administrative ppt simple with ease. In addition, the security of your information is top priority. File encryption and private web servers can be used as implementing the latest functions in info compliance measures. Get the airSlate SignNow mobile experience and work better.

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