Sign Texas Trademark Assignment Agreement Secure

Incorporate name log

- Hi everyone. I'm attorney Aiden Durham with 180 Law Co. in Denver, Colorado, and you're watchin' "All Up In Yo' Business." (upbeat music) In this episode of "All Up In Yo' Business," we're gonna talk about the steps to take to trademark a name, a business name or a product or service name, and these steps are also going to apply to trademarking a logo, but there are a few little differences if you're doing a logo versus trying to trademark a name, but first, before we get into it, huge announcement. Coming at you March 4th is "Brandish, DIY Your Trademark Application." During this one-hour webinar and mini workshop, I'm gonna teach you step-by-step how to prepare for, complete, and submit a trademark application without a lawyer, and registration opens soon, so if you want to learn the exact steps to take to file a trademark application without a lawyer, check the description below for a link to get on the wait list and to get some special early bird discount opportunities, too. All right. Let's talk about how to trademark a name. The first step before you go trademarking anything is make sure it's something that's worth trademarking. What makes a name more or less worth trademarking? It really depends on how strong or weak it is. A weak trademark is one that is more generic or common or descriptive versus a strong trademark, which is something that's very arbitrary or very distinctive, very creative, and so the stronger your trademark is, the stronger the trademark registration is going to be, so if you have a really weak trademark, something that typically makes it weak is if it's very descriptive of your goods or your services or if it's primarily your last name, something like that makes a trademark on the weaker side, and with a weak trademark, if you register it, all you have is a registered, weak trademark and your trademark rights will reflect that. If you have a weak, generic trademark name, your rights to enforce that trademark are gonna be somewhat limited and weaker versus if you have a very arbitrary name that's a stronger trademark, then your registered trademark rights are gonna be a lot stronger, too. A few examples of very strong trademarks are like Google. Google wasn't even a word until Google came out and created it, so any brand new word, creating a new word, creating a new sound, combining words to create something new, that's the best thing you can do is create a brand new word or a brand new trademark that no one's ever seen before. That's gonna make it stronger versus a weaker trademark, so if we decided that it's worth pursuing a trademark registration, the next thing we wanna do is make sure it's available to even register and use in the U.S. A good first place to start with searching for your trademark availability is, of course, Google or your favorite search engine....