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FAQs
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What are the best ways to promote a blog post when you have little to no traffic?
After you publish a blog post, you should do a few things everytime! This is going to be a little time consuming, it’s a good idea to make a resources spreadsheet on Excel for a quick reference guide!Social Bookmarking - Reddit, Stumblupon, Digg etc…Write a similar, straight forward, to the point summary on a blogging platform, directing to the complete article - Medium, Linkedin Pulse etc.Create visuals - For inside the post, and for social media shares. This is the difference between a click or not.Make YouTube videos that discuss your article in depth.Create a magnificent title. Some brands hire a position for title creation and title creation only. A good title will generate traffic, a bad one will deter it.Make it easy to share - Share buttons up top, down below, and for highlighted text.Direct mail - Send a link to your network, social circle etc… Anyone who will find interest in it. Personalize a message and invite them to share.Link to resources used, and email them letting them know that you chose their quality resources for your content, they might share it.Share across social networks with scheduled messages at the ideal time.Ask for users opinions.Run a promotion and encourage sharing and engagement. A giveaway or points system.Reply to vertical messages regarding the same content and share a link + why they should read.Get involved on Q&A sites with people you can help, but don’t just advertise or spam, actually help = ASK.FM, Quora, Yahoo Answers etc.Forum discussion is key. Use the 90 / 10 rule so you’re not spamming content.Join blog posting RSS aggregators so your article is published automatically across a network that cares.Find websites with broken links to resources your blog post solves, and email the author letting them know. Sugest your resource as an alternative.Use your blog post as a landing page for advertisements - solve a problem for the people you’re targeting.
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How can I generate website traffic with $0 marketing budget?
You see this picture?Yes it's me!It’s past 1 AM and I'm tired as hell. Yet here I am, writing my heart out, providing you with shit ton of value for FREE!Why?Because I have acknowledged that content is king, and distribution is queen.The moment you realize that your audience is your number 1 priority...The moment you realize that you ought to pursue value rather than success...Then will you open up a whole new world of possibilities.Let me tell you what I mean by that.Sure you can do SEO, paid advertising, or carry out any other kind of the "standard" marketing strategies, but first and for...
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What are some creative ways people have brought traffic to their websites?
There is no one best way and no magic trick to drive more traffic to your blog. But there are a couple of things you can do to improve your SEO, marketing, and social media efforts. It’s a combination of strategies, that will generate more from organic search, drive more people to your site, and help you to grow a loyal blog community.And, you will need passion, patience, and persistence to make your blog successful. But this will pay off in the long run.Here are 7 tips & tools to drive more traffic to your blogKnow your audience and create exceptional contentThe better you know your target audience, the better you can create content that matches their interests. Look out for topics that get much engagement in social media. Audit your social media followers, comments, but also social communities and discussions on your topics. Look for frequent questions and challenges that come up and look for gaps in coverage. Is there anything you can add to your posts, that will make your post stand out. Create help content, tips, and guidelines that your target audience will remember as a useful resource of information.Tool Tip: Try out the WordPress plugin Easy Blog Ideas to help you find top performing content to help you never to run out of topics and ideas.Include keywords in your contentKeywords are key elements of optimizing your pages and posts for the search engines as well as for your audience. Do a thorough keyword research. Try to discover, how your audience refers to the topic you are covering, what search terms or hashtags they are using. Use these keywords to search for topics you can write about and include these keywords in your meta tags and descriptions as well as in your copy, headlines, lead texts, links and image descriptions. Tool Tips: Use keyword tools like Google Keyword Planer or Long Tail Keywordsfor your keyword research.Yoast SEO plugin for WordPress to help you with basic SEO and check your posts for focus keywords, meta tags, and descriptions, and Flesh index for readability.Optimize your content for readability Search engines preferably rank sites that are fast, responsive and user-friendly. Make sure your blog posts are easy to read. Use short paragraphs with headings and subheadings, bullet points and lists to make your posts easy to skim and scan. Tool Tips: Try Grammarly for proofreading, and the Hemingway Editor for readability, grammar and style.Use Visuals: create images, infographics, and videos for your contentVisual content is more likely to get shares, likes, and comments than text messages. And, visual content can drive additional traffic from images search in search engines and social media.Illustrate your marketing contents and social media posts with photos, infographics, and videos. You don't need to be a professional designer to create professional looking visuals.Tool Tip: Use tools like Canva to create unique graphics, infographics, motion graphics and share pics or Moovly to create animated videos easily.Display social media follow icons and share buttons on your site, your posts and your visualsIn order to turn your blog readers into social media followers, make sure you place social media follow ikons in visible places on your website. Also, place social media share buttons on the top and bottom of your posts and also on your visuals. This will encourage your blog visitors to follow your social media channels and to share your posts.Tool Tip: Try the Super Socializer - WordPress Social Share, Social Login and Social Comments Plugin to place share and follow buttons on your site.Email- and Newsletter Marketing In order to turn your website visitors into loyal blog readers and subscribers, grab their email address to hook them to your blog. By offering a blog subscription, all subscribers will be automatically informed whenever you publish a new post. With a newsletter, you can send news to your subscribers, whenever you have important news or stories to tell. Email subscriptions will encourage your readers to come back to your blog.Tool Tips: Try the Email Subscribers and Newsletters plugin for list building and email marketing to turn your website visitors into blog and newsletter subscribers. And try the Icegram plugin to create popups, a welcome bar and other opt-in forms for lead generation.Promote your posts and contents on social mediaHowever great your content is, you need to promote your blog consistently. Social media help your content to build authority, incoming links and signNow. The better the engagement you receive for your content on social media the more this will help your ranking and visibility. Sharing your content on social media helps you drive more traffic to your site. There are multiple social sites to share your content as well as your visuals. Share your content on Twitter, Facebook, but also think of Google+, Reddit, Instagram, Pinterest, and Flickr, and also on LinkedIn, if your content is business-related. Also share your content to relevant Facebook, Google+ and LinkedIn Groups or Reddit Subreddits. Share your content on Social Bookmark communities such as Diigo, Delicious or Digg.Re-publish your content on Medium, Tumblr, Bloglovin’, Quora, and LinkedIn Pulse.Share and cross-promote your content at different times and days across social networks and customize your comments with personal comments, hashtags or handles for each channel. Use social media automation for scheduling and consistency.Tool Tip: The WordPress plugin Blog2Social helps you to schedule and share, auto-post and cross-promote your blog posts directly from your WordPress dashboard, with individually tailored social media posts and at the best times to post on each network.Learn more about how to optimize your posts and promote your blog for more traffic and engagement: Get a free guide and checklistUltimate Guide: How to Write, Optimize and Promote Your Blog [+Checklist]Free Complete Guide for Social Media SharingMore tips and tools for your blog:15 Basic Plugins to Kickstart Your Blog and Boost Your Productivity10 Tips & Tools to Promote your Blog Post after Publishing [Checklist]25 Best Wordpress Marketing Plugins You Must Have in 2018
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What are the best ways to drive traffic to your website for free?
Well.. This is one of the important and interesting questions of SEO!Opt for right keyword:Choose keywords based on high search volume and low difficultyCreating high-quality content andOptimizing on-page and off-page elementsThere are 2 types of keywords in SEO, they are,Short tail keywords:These keywords are not specificThey consist of less than 3 wordsThey have high search volume and high competitionSince these keywords are broad match, they don’t convert very wellAn example of a short tail keyword is pizza recipesLong tail keywords:These keywords are very specificThey consist of more than 3 wordsThey have relatively low less search volume and competitionThis will bring in quality traffic leading to higher conversion rateAn example of a long tail keyword is homemade pizza dough recipesHigh search volume & low difficulty:Search volume - It indicates the potential traffic you can obtainDifficulty - It determines the competition to rankHigh search volume-Search volume is the average monthly searches made for a particular word or phraseTargeting keywords of high search volume will help to bring more traffic to your websiteSearch volume may also have seasonality factor for seasonal and trending keywordsFor example, phrases like funny halloween costumes will have more search volume in October (as halloween day is on 31st October)Low difficulty:It is one of the important keyword metrics when doing keyword researchHigher the competition, harder it is to rank #1 on Google SERPHigh search volume and low competition keyword is the ideal combination to preferThe difficulty of a keyword ranges from 0 to 100Choose your content based on commercial intent and high relevancy:Relevancy:Keyword relevancy drives quality traffic to your websiteIt refers to the concept of how relevant your keywords are to each page of our siteAlways prefer keywords relevant to your content (even though it doesn’t have a high search volume)Example: Suppose you have a beginner content on SEO, prefer to use relevant keywords (like SEO tutorial or what is SEO), instead of focusing on irrelevant keywords with high search volume (like what is digital marketing)Commercial intent:These keywords are more specific and often result in high conversion rateFor example, commercial intent keywords like “buy iPhone” has low search volume, but it shows that the person is ready to make a purchaseSome of the commercial intent keywords are below:Optimize your on-page elements:Title tag:Title tag is the most important factor of on-pageIt is a header title element displayed on SERPsSearch engines like Google display the first 50–60 characters of a title tagThese tags summarize the website’s contentTitle tag influences click-through ratesMeta description:Meta description is a brief description (of up to 155 characters) that summarizes the content of a web pageThey are displayed on the search engine page resultsURL:URL: Uniform Resource LocatorUse SEO-friendly URLs, as they help to understand what the webpage is aboutPoor URL structure is a big issue in SEO which may result in low rankingAvoid poor URL structures like:URLs: https://www.Easyway.com/courses/digital-marketing/Bangalore?gclid=EAIaIQobChOff-page elements:Website architecture:A good site architecture not only makes content easier to find but also helps to gain trafficSome of the important features of a good site architecture are:Build a URL structure that follows your site’s navigation hierarchyCode your site navigation in CSS or HTML programming languageBuild a comprehensive structure of internal linkingCreate breadcrumb navigation which will improve a site’s internal linking structureSitemaps:Sitemaps are a hierarchy list of a websiteIt is designed to help both users and search engines to understand the structure of a websiteThere are 2 types of sitemaps:HTML sitemaps: Designed for humansXML sitemaps: Designed for crawlersSecure websites:Websites using HTTPS server have a higher chance of boost in rankingsGoogle calls HTTPS as a ranking signalPage speed:Page speed can also be known as “page load time”It refers to the time taken to load the content of a web pageSlow page speed may result in high bounce rate and low average time spent on the web pageCreate a high quality content:High-quality content is the most important factor that helps your website to rank on GooglePerform research on your chosen keywordCreate a content that fulfills users' requirementsMake your content readableKeep your content flow organizedAdd resources from well-known sites to your postOpt for white hat techniquesPrefer different forms of content:Feature infographics in your postInclude videos and images in your postReview your contentSteps to create a high-quality contentBegin with a comprehensive introductionContent should be relevant to the chosen keywordCreate a click-worthy titleInclude LSI keywords in your contentHeading and sub-headings should consist of keywords and variantsShorten your sentences and paragraphsBuild a comprehensive internal linking structure of webpagesAdd suitable images (with descriptive alt text)Incorporate callout boxesUpdate your content regularlyHope this helps!Incase you wanna learn more, I suggest you watch the below video:Suppose you want to learn more about SEO and get expertise in it, check out our Simplilearn’s Digital Marketing Specialist Masters Program
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What are the best techniques for off-page SEO?
Off-page SEO relates to efforts that are carried outside your site and aim at improving your website popularity as well as rankings within SERPs. These activities contrast with on-page SEO that includes actions undertaken on your page like creating proper titles, internal linking or meta tags.Going back to off-page SEO optimisation, it mainly enhances the reliability and authority of your site. And it can be polished by:Writing a quality blog. Posting regularly makes search engines update your site entries and improve your rankings simultaneously. Plus, it’s a great way to promote your business and gain fans. If you provide great content, interesting films and engage your readers sufficiently, you may get a nice bunch of followers who will come back to your site building your position.Guest-posting. Find sites that are loved by people and write articles that could benefit both the host’s site and your own pages. The more popular and respected site you choose, the bigger traffic you get.Forum marketing. Joining forums related to your trade and engaging into communities won’t boost your sales immediately, however, it will surely help to build your reputation. You may also include links to your site (if they match the topic of a thread) and boost your traffic.Submitting your posts to famous bookmarking sites. Search engines love such websites as they are updated very often. And again, tag your links to gain additional traffic.Posting links on various social networks. Nowadays, social media profiles are the essential part of marketing efforts and they can have a great influence on your ranks. Besides, social media let you build your brand reputation and gain contacts which, in this business, are sometimes more valuable than gold.Link baiting. It happens when different sites refer readers to your pages because you provide content they need. It’s a comfortable situation as you get visibility without batting an eyelid. However, link baiting won’t happen right away you launch your site. You need to provide useful and rich content first to be perceived as a pro.
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How can I get backlinks to my blog from Quora?
OK. You have entered the link of your website in the description. But this link won't give you that much credibility. Though it will be indexed by the spiders but it's not worth.Also, the link that you have entered is irrelevant to the question, Quora users will edit it (I am going to edit it).You can use Quora for backlinking and lead generation by following three simple steps:-1. Try to give brilliant answers or ask engaging question. The most answers/upvotes your question/answer gets, the more the credibility of that.2. Answer those questions which are relevant to your business and post your links there.3. Earn credits and use those credits to promote your question/answer.Edit : Quora credits don't exist anymore.
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How can I get quality backlinks for my site?
All links are created equal, right?They're not! Link building used to be simple: you would go out there, write a bunch of articles, submit them to an article submission site and get an external link back to your site.That doesn't work in the post-Penguin era where this could get you a high PR (page rank). While the right inbound website link can grow your Google rankings, revenue and brand, the wrong ones can get your site penalized. And, you never know what Google will do next.For example, many people relied on private blog networks to help boost and achieve high PR. Then, Google threw a bomb, known as the PBN deindexing update, which tanked rankings for sites that had used that technique.Though a lot of people were surprised, I could see that one coming and I'm betting that Google will do it again the next time people try to game search results. So, what should you do?To be on the safe side, most SEOs would advise you to stop doing anything for link acquisition. If you're doing business online, I think that’s this is the worst advice that you could ever get. Instead, you need to learn how to build a high quality backlink the right way.Backlinks will remain a vital Google ranking factor. But, effective link building is now about trust and popularity. Only a high quality backlink works in this model. According to Copyblogger, domain trust/authority represents 23.87% of Google’s ranking algorithm.A survey by Moz reveals that about 37% of business owners spend between $10,000 and $50,000 per month on external link building. If you're making that kind of investment, you need to have accurate information on how to build links that Google will trust.In this in-depth post, I will show you a strategic link building technique that works. It is scalable and when you apply it to your site, your rankings will improve. You will even improve your conversion rate because you are working as the high authority on the topic to search engines.In this post I'm going to cover:Understanding what Google wantsHow to scale your link building effortsKeyword research and targetingHow to earn editorial linksSo, let's get started...Step #1: Understanding what Google wantsWhen it comes to search engine optimization (SEO) and marketing, Google dictates the pace. That's why it's important to get to know Google's mission. Not only does this shape Google's strategy, but it can guide you in shaping yours. Here's what Google says about its mission:Google also believes that there’s always more information out there. With external link building, organizing information (to help your reader) becomes your mission, too. When you pay close attention to what your readers and ideal buyers want, you don't have to use hype to sell your products.If you want to build links without getting penalized, you must understand and work closely with Google’s mission statement. If you fail to do that, the technique won't work.Before you start building a website link to your web page, ask yourself these questions, relating to Google's mission:Is my content well-organized?Do I provide useful information to the sites that will link to mine?Let's talk about the first question, because, for effective link building, site organization matters.When people come to your site, do you leave them wondering what else to do (especially the first timers)? Make sure that your site is easy to navigate. Here's a great example:And, here’s another site with disorganized navigation:Getting the navigation right is the first step in organizing your content so that people and search engines can find information that's useful and relevant. The second step is to build a foundation that will make other sites want to create an external link to yours.How to develop a strong link building foundation: Let’s say that you have written and published a useful post and want to get it ranked in Google. Since you know that improved high PR result from links from quality sites (see the chart from LinkedIn), wouldn't it make sense to build quality links as quickly as possible?No. If you generate links to new content too quickly, it looks manipulative and that can be a red flag for Google.The better solution is to help Google find and index your useful content. Once it’s indexed, you can go ahead and get real links that can improve your rankings.How to help Google find and index your content: Some of the posts that I’ve written in the last month were indexed within six hours. To achieve this, I used a simple tool - Alexa.Google's spiders crawl Keyword Research, Competitor Analysis, & Website Ranking | Alexa all the time. When you input your site URL on Alexa and look up the metrics, Alexa adds a new, optimized page to the database:When Google next crawls the Alexa site, your new content will be picked up by search engines as well.There's another way to get your content indexed. A few months back, I published a data-driven infographic on how Google uses social signals to determine rankings. In essence, social media helps with faster indexing and visibility. The right content is like a Google press release getting your recognized.Getting strong social signals suggests to Google that people find your content useful and choose to share it. That can help Google rate your high quality content, which means that by the time you start building inbound links to it, any website link becomes natural.To build social signals, I recommend that you share your post on Google+ (it's a no-brainer, since it's Google's own network).This is simple. To share your post, log into your Google account and click the + tab at the top:When the share box pops up, paste the URL of your post, choose the visibility (I recommend "public" for widest signNow) and click share:Follow the simple tips above and your content will be indexed within six hours. Then, you're ready to start building trustworthy links to the page.Note: Make sure that you write and share high quality content and useful information. Every piece of content and link (including anchor text) should provide additional value for your audience.Traditional website link building often ignores the end-user. The Google Penguin 3.0 update reminded us that focusing on what people want, why they should click a link and the value that they will get when they land on the referred page is what truly counts in today’s SEO.Step #2: How to Scale Your Link Building EffortsMany people find link building and link acquisition stressful. One reason is because they are not producing great content that people will gladly share.In Moz's classic book, “How to Rank,” Cyrus Shepard recommends that “90% of your effort should go into creating great content, and 10% into link building.” This is the 90/10 rule of link building.As harsh as it sounds, Shepard says that if you are struggling to generate a high quality backlink to your site, it’s likely that you have reversed the rule.If you want to succeed with scalable link building, you need quality content that will warrant the high PR.Link building is all about positioning your content and getting more people to link to you. In other words, a single post can be used to gain many quality links to your site.A high quality external link has two key advantages over traditional links: relevance and trust. Here's the difference:Let’s say that you have a dog training site and you get an inbound link from an article directory. Google won't see that website link as relevant to the subject of your site.But, if that link acquisition is from a site that’s related to dog training, like a dog food store or a discussion board that’s centered around dogs, you will not only improve your rankings, but your site will be relevant and valuable to those who visit it. And, that will help you get with more link acquisition and achieve a high PR.How do you find authority sites where you can build relationships and start the process of gaining relevant links? One useful tool is Similar Site Search.Type in your site URL (I'm using Quick Sprout in this example) and hit the "Search" button.The result is a list of sites covering topics related to mine. This is only a first step, as I still need to build relationships with site owners, so they'll want to link to my content.Once you have identified some sites, then you need to research them further to figure out which ones will help most in your link building efforts. Here are some of the key metrics to look at:Domain Authority: It's important to know the domain authority of the sites that you consider for link acquisition. A great tool for this is the Moz Bar, which shows the authority status of any domain or keyword in the search results.Domain relevancy: As I said above, getting links from relevant domains is a key part of scalable link building. Domain relevancy is also a key Google ranking factor and is especially important if you want to escape the impact of Google Penguin on your search engine rank.Microsite Masters found that “every single site that they looked at that got negatively hit by the Penguin Update had a “money" keyword as its anchor text for over 60% of its incoming links.”That tells you that if you want to scale your external link building efforts, you must combine domain relevancy with the right anchor text.Trust flow: This is a metric, analyzed by Majestic, that provides a much better measurement of perceived quality. Trust flow was specially designed to determine the quality of links pointing to a site. It ranges from 0 to 100. The higher the number, the better. In this example, Bing has a trust flow of 86, which is excellent.If most of your backlinks come from sites with high trust flow metrics, your SEO rankings will improve, you will have a high PR and link acquisition will become easier.Use Majestic to analyze the links that currently point to your site. Input the root domain into the box and click the search icon.Scroll down and look at the backlinks. In addition to the URL and the trust flow, Majestic also shows citation flow, which I'll discuss in a minute.For the domain we are analyzing (Nerd Fitness), the first referring site is The Art of Manliness. Its trust flow is 46 and its citation flow is 47.Citation flow: This metric from Majestic is designed to predict how influential a website link in a site might be.The downside of using citation flow as your benchmark is that it doesn’t measure the quality of inbound links, but their quantity. The more inbound links a site has, the better their citation flow but this doesn't necessarily mean a high PR. On its own, citation flow isn't very useful, because quality is more important than quantity with link building.However, when you use citation flow with trust flow, it works well to help you identify sites that are both trusted and influential. Target sites with a high trust flow, then focus on link acquisition in that group that also have a high perceived influence, or citation flow.In the example above, Nerd Fitness is a fitness site that helps you level up your life and feel better about yourself. Since Art of Manliness deals with men's fitness and health, it is definitely related in content and target audience.Branded keywords and anchor text: Anchor text is also important when assessing the quality of a site. In the image above, 704 sites are linking to Nerd Fitness through branded anchor text (nerd fitness).When you are building an external link, you should use your brand name with other keyword variations. You could call this branded hybrid anchor text.For instance, if your site is REIV - Real Estate Institute of Victoria, a real estate training site, you can use any of these anchor text variations to generate backlinks:reiv real estate trainingreiv realtorsreiv training for beginnersYou could also vary the anchor text by using URLs with your target keywords:REIV - Real Estate Institute of Victoria real estateREIV - Real Estate Institute of Victoria estate trainingreal estate training at REIV - Real Estate Institute of VictoriaWith the right approach to quality content, domain relevancy, trust flow and anchor text, you will enjoy the benefits of real traffic and external links to your site. But, link building is also about increasing the strength, juice and potential of your inbound links. That's why it's essential to create a two-tier linking structure for your site.Tier 1 backlinks are links you earn/build directly to your site.Tier 2 backlinks are links that directly pass ranking value to tier-one links.If you get a link to your ‘money page’ from a new post on someone else’s blog, that website link may not add much value to your site ranking. Most of the time, direct backlinks to your site can take a while to have an effect. But, when you strengthen those backlinks, you will see a bump in organic traffic and rankings.One way to strengthen those links is with social signals. When you pass social signals to your tier 1 backlinks (i.e. sites that linked to you), you will ultimately boost their effectiveness and this will improve your overall Google rankings and get you that high PR you desire.As for tier 2 backlinks, there are 3 simple steps that you need to follow...Step #1: Write valuable articles and post them on web 2.0 sites, like Tumblr, Web Node and Blogger.Let’s use Tumblr as an example. Log in or sign up, then click the drop down arrow and select ‘create a new blog.’Next, click "Add Text":Next, add your post title and content, then publish.Step #2: Get your Tumblr page indexed by sharing the post URL on Google+ and Facebook and pinging it at Pingomatic. Pingomatic will syndicate your URL to major content aggregators.Wait for the site to get crawled and indexed. This should take less than 6 hours. To check, go to the Google search engine and paste your Tumblr URL into the search box.Step #3: Once indexed, use a branded keyword on the Tumblr page to link back to your site:This backlink should point directly to your site, but it may not have a strong impact on your rankings. Not everything you do will be like a press release covered by the nightly news. But there is still value.In that case, create a tier 2 structure for this Tumblr page. Remember that your link is already there, so all you have to do now is build more authoritative links to your Tumblr page.How?High PR dofollow blog commentsGuest bloggingCaution: when you’re using a tier 2 link building structure to strengthen your tier 1 backlinks, avoid anchor text over-optimization. Also make sure that you aren't just using this tactic for link acquisition. The new page or site that you create on platforms like Tumblr should be valuable and beneficial to users. From there, you can add a website link, if you feel it is beneficial for the reader.Also, if the keyword you’re targeting is 'UK military base,' your anchor should be generic:Learn more about military bases in the UKVisit this UK military baseIn other words, don’t link to your web 2.0 site with an exact match keyword/anchor text combination. This will actually hurt your site's rank.Step #3. Keyword Research and TargetingWhen building links that scale, it's all about providing relevant content, so that people will keep linking to it. Keyword targeting is an important aspect of that. By selecting a huge number of keywords across several ad groups, Alan Mitchell was able to increase a clients' click-through rates by 461% and their return on investment (ROI) grew to 231% in 3 months.Moz also got great results with a focused keyword strategy. In particular, long-tail keywords represented 80% of Moz’s organic traffic, when compared to popular seed keywords:How relevant are your keywords to the prospects’ needs? If you want to make your site more powerful through external link building, you can’t afford to ignore keyword research. Keyword research helps you to dig into the minds of your target audience.For example, when you conduct a keyword search in your industry for this:best social media strategist in NYWhat do you think is happening?First, the people searching for that long-tail keyword are interested in talking/working with a professional who understands social media marketing. They don’t want a newbie to write a boring press release, but a strategist; someone with a proven track record.Second, they are only interested in social media strategists who live in New York, which means that they might be a local business owner wanting a face-to-face meeting.If you were in that niche, let's see how you could find suitable keywords to focus your content through the search engine and attract small business owners who need help with social media marketing.To start with, let's use Google AdWords Keyword Planner.Step #1: Log into your account and click “search for new keyword and ad group ideas.”Type in “social media strategist." Now, scroll down and click “Get ideas.”Next, click on "keywords ideas" for a list of search queries that you can target:The screenshot above shows the keywords that you can target in your content, if you want to attract small business owners looking for help with social media marketing:social media strategistsocial media marketing strategistsocial media marketing companysocial media consultantSome of the other search engine keywords you find may not be relevant to your ideal prospects, such as:social media strategist salarysocial media jobsThe people searching for the two keyword phrases above are probably freelancers looking to make extra money through social media marketing. They are not your ideal target audience, so those aren't the right keywords for you in link acquisition. Never target keywords that are off-topic or unrelated to your core message, products or services.When you build a website link, you don't want to use anchor text that will make site visitors bounce. Remember that scalable link building is concerned with the relevancy of the linking domain.Targeting consumer demographics: This is another essential targeting element for link building. When you know your audience's demographics (age, gender, education, and so on), you can get inside their heads. When you do, you'll be able to create useful content that helps them solve their problems. That's a key component in building organic links that gets you positive results with a high PR.The Columbus Metropolitan Library has useful resources to help you identify your target audience. Lock Haven University Library also shows how the U.S. census can show the number of people in the country who fit your target demographic.To find out the audience demographics for your site, visit Quantcast, sign up and input your site URL in the search bar. Scroll down to see the demographics:This image shows the demographics at Metacafe. It clearly shows that most of the site’s target audience (readers) are male and aged 35 - 44. It also has many readers in the 25-34 age group. According to Pingdom, those two age groups dominate social media, which means that they are likely to share your content, if you take the time to make it useful. You also have to share your own content, if you want to build a higher external link ratio.Automate for social signals: If you're going to build social signals, you need to leverage automation. Mingl Marketing Group grew their client’s traffic by 590%, using the HubSpot social automation tool.And, TREW Marketing used Hubspot to grow web traffic by 130% and lead generation by 150%.If you want to get social signals to scale link acquisition and achieve great results, you need to create them continuously by sharing your content. Manual syndication can be time consuming. Imagine how long it would take for you to share your latest post on the top 20 social media networks. Trust me, it would take a while.That's why you have to set up automatic updates on social media networks. Think of these as a social press release.Buffer is my favorite social automation tool. You can use this social media management tool to share your posts on Twitter, Facebook and several other social networks.One of its best features it the ability to queue your campaign in its reservoir and syndicate your content later. So, even if you're catching a plane, your next piece of content will get to your audience.Other link building tools: Here are some more external link building tools that you can use to analyze keywords, referring domain names, anchor text and so on:Quick Sprout - helps you identify why your site isn’t getting enough traffic.Open Link Profiler - a powerful tool for link diagnosis and industry checks.Open Site Explorer - use this tool from Moz to determine the number of backlinks and the domain authority of referring domain names.nTopic - a simple tool for topic analysis. It helps you plan content creation from scratch, so that you can effectively target the right keywords and improve your rankings.Step #4: How to earn editorial linksEarning editorial links from authority sites will really skyrocket your external link building strategy. But, to earn those links, you have to provide immense value. You can’t just put some text together and pray for miracles. Did you know that over 2 million blog posts are published daily?Link building can be stressful, but's easier if you focus on creating link-worthy and sharable content. If you create great content consistently, people will naturally (on their own) cite, recommend, share, link, tweet and send links to your page.After several years of struggling to get traffic, Brian Dean finally cracked the external link building code. Once he implemented it, hundreds of people started linking to his first-ever infographic and he received a little above 50,000 unique visitors with tremendously high PR:If you want to do the same, use Brian's skyscraper strategy to:Find successful content in your nicheBring it up to dateMake it more thoroughTo learn more about this strategy, check out this post on how Brian Dean used the three techniques above to get 40,000 visitors to his first infographic.Creating a viral content campaign: To get the most from your website link building, you have to create content that people are willing to share. Why would they share it? It’s because it’s helpful, valuable and you blow them away. Instead of making assumptions, study posts that went viral in the past and use their strategy to dominate the major social media platforms.The first tool I recommend is Open Site Explorer.Step #1: visit the site and input your competitor’s blog URL. Let’s see which of their posts got the most shares and comments (engagement).Go ahead and click the “Search” button, then look at the left hand side and click the ‘Top Pages" tab:When you click on the URL, you'll be able to see the post title and how many shares it has gathered. Here's what I saw, when I clicked on the third URL in the image above (http://www.copyblogger.com/conte...):The topic is: content marketingThe title is: Content Marketing: How To Build An Audience That Builds Your BusinessWhen you visit the page, you’ll see that it already has thousands of tweets and Facebook likes, which shows it is a viral post. This is the type of link acquisition to seek out.Step #2: Write a better headline/titleWho says that you can’t write a more clickable headline than Brian Clark? I'm going to give it a good try. :)Although the original headline went viral, I think that “build your business” is too vague.Everyone wants to build a business, but they want to take actionable steps. Let's see how we could improve that headline to be more specific and that targets specific business types in the search engine. Here are three examples:How You Can Grow Your Email List Through Content Marketing6 Steps To Attract More Customers To Your Store Through Content MarketingHow a Simple Content Marketing Strategy Improved My Google Rankings by 110%Adding numbers in titles works. I’ve seen a lot of articles go viral because the headline has a number. For example, all of the titles below performed better than the Copyblogger post that we’re studying:If you can write better headlines, the chances of your post going viral are high.But, you also have to provide value within the content. Here are some ways to do that.Checklist - simple ways to make your content more useful:Craft more clickable, specific and benefit-driven headlines.Include data points in the post.Make your post longer. Ideally, write a 2000+ word post, since blog post length affects Google rankings.Use charts, screenshots and quality images to back up your points, not just text with an external link.Avoid personal opinions and include scientific research studies and experiments.Link out to relevant authority blogs to provide more value.Ask emotional questions.Mention power users, experts and popular bloggers.End with a call-to-action (you can include a giveaway of a checklist related to your topic).If you follow this proven checklist, you’ll be able to write more thorough, useful and data-driven blog posts that will stand the test of time. This is how you get a high PR.Send thank you emails: when you mention authors and site owners in your post, you can get them to link back to you, if you send a thank you email.The email template below was introduced to Backlinko’s founder by Peep Laja of Conversion Optimization by CXL. It may be brief, but it helped Laja to grow his blog to 100,000 visitors in less than 12 months:Use guest blogging to earn authority links: Guest blogging used to be very powerful. In fact, Danny Iny used guest blogging to recover from losing his company and being $250,000 in debt.He started building networks with other A-list bloggers and wrote a lot of guest posts and quality link acqusition. Within six months, he had built a new consulting business with a full client list. His Firepole Marketing blog receives thousands of visitors per month.When you guest blog, you provide useful content for other people's blogs, but your traffic also improves, as Michael Hyatt found:If you’re looking to scale your link building process, guest blogging can help you. Aim to produce helpful and sharable posts - people will naturally want to add a website link to you.To get you started, here is the ultimate guide to guest blogging, plus a list of 140+ sites that accept guest posts.How to gain trusted links with comments: Don't comment spam. Just … don't! But, you can still use commenting to gain authoritative links.Links from comments may not have much SEO value, but they can be natural and relevant, which are among the key factors that Google values. Here's how you get those links:Search for blogs with the dofollow CommentLuv plugin installed.Subscribe to post updates for at least 5 blogs.Speed matters. Once you get an alert that a new post has been published, quickly read the post (if it’s a long one, read the first two paragraphs and then the last part to get the main points).Write a valuable comment. Avoid comments like, ‘nice post’, ‘awesome write up’ or ‘this post helped me.’Here’s the kind of comment that can generate traffic and links back to your site:This comment is rich, helpful and well written, so readers can benefit not just from the blog post, but from the comment, too. And, of course, the commenter has linked back to his site in the URL field.Here’s another example, from a guy at Moz who left a wonderful comment and then linked to his blog post:ConclusionThe truth is that SEOs are skeptical about building links. They’re scared of the next Google update. But, I don’t think that you should be.Link building has been an effective strategy for achieving high PR with Google rankings, even before the first Panda update. I believe it still is... as long as you do it right.
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