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welcome welcome welcome hello how is everybody we got it we've got a special guest today this is our outsourced virtual assistant from India three doors down right so this is a lobia say hey everybody Zenobia is in our accounting department but through candace going through some life vision things Zenobia has realized her real passion is in marketing not in counting beans right accounting numbers the number ninja that's what's on number ninja and marketing sensei that's good so today we wanted to share a few things about about marketing on facebook but first we got a few things a few housekeeping things we got to do yes our share sponsor winner Candace telling what a share sponsor is so every week you guys get an opportunity to share this yes but you get a chance to win an ultimate buying and selling machine the course that we sell it's on whole selling host telling us what we're doing so everything we do right now is wholesaling so you get an opportunity to win that course by sharing this broadcast with your friends with your followers with your subscribers with whoever and that's what happens one is randomly drawn and and this week's winner who is this week's winner Andrew Strickland congratulations good job awesome awesome so Andrew shared our video about 18 I think you shared it on everything right he's sharing it on all kind of groups and pages and his pages and his his profile so it was really really cool so I thought man that much work deserves so did you tell him what he wins yeah ultimate might where were you right 30 seconds I was showing a lot of his comments look that's my t-shirt man he wants a t-shirt yeah that's that's target so does that work old we're gonna we're gonna have to well we're gonna have to get some Bragg shirts - yeah what do you guys think about that idea we were we were tossing this idea around Larry not come up with some ideas sometimes they're kind of super crazy but sometimes they're really good and we had this idea when we first started the radio show about two years ago two and a half years ago now never really matured into anything or developed in anything but what we're thinking now is if we do t-shirts with I brag on the front and then be rich and generous on the back with some information maybe on how to get in touch with our company but yeah I'm bragging pretty much yeah there you go that's awesome Joe that's great so we'll get that underway can you make that so number one out and the real estate boss I love it yeah no William said t-shirts are great idea boss lady there you go that's awesome I love it I love it all right so also we have a free investors kit every week we give out 25 25 investors kits and what do they get what's included in the investor kit why don't you tell him you send it out all right it's a hard book her jumpstart book the real estate day trader book and some more deeper training materials to the courses very offers to filter it tears and ultimate buying and selling machine and all that so it's a pretty good starter kit and call me for that so when you cosimo be if you call before you know this is who you were talking to right here right something you didn't believe us that she was really here are you in the US and now we have that's awesome that's awesome that's cool that's cool so you can get that kit by two ways um give a 77 Larry Goa call obviously if you call right now she's not gonna answer it because she's in here but if you're watching this as a recording or you watch it go back and watch it later or if you call now and leave a message she'll be able to get back with you 877 Larry go or you can do the text where's the text number I don't have the text number I don't know what the text number is so just call her either way whether you call her or whether you text the word bragging it's the same kit that goes out you don't get anything special except here because in our biz voice if you call so and she's worth it um so yeah yeah that's great that's great we are also looking for some people to partner with in various areas we've got a lot of business going on but we can't cover every market so we're looking for a few people to partner with in different areas and this is where I'm gonna work with you one-on-one me and you if you like that kind of thing so if you want to work with me [Laughter] so so yeah if you want to work with me and my team I'll work with you I'll get you up and running I'll help you get your first three deals we'll partner on them there is an upfront fee you've got to apply I can't do it with everybody so just go to that webpage right there Oh misspelling it because I did this like ten minutes ago so yeah to apply what partner that's supposed to be to apply okay you're gonna go to Larry Collins comm forward slash apply forward slash apply to apply to partner with us right so let's talk oh by the way please be sure and share this video hey I know what we're gonna give away next week okay that's what we're giving away there she's twelve hundred eighty eight bucks I know that would be good maybe next week we'll give a cheaper process you can say monetarily it would be worthless but it depends on what your focus is so if your focus is on wholesaling then that's great but if you're really wanting to follow our HUD model then the whole selling course it's not going to be what you want to focus on it's not going to be as of much value to you as maybe what we were given to my next week exactly right so it depends on your focus they're all valuable let me tell you something you cannot have you cannot have too much education let me show you something right quick if you don't mind look there's two of my bookcases right and over here or more bookcases of stuff and junk I know right so but people are still watching so there you have so let's talk about some marketing techniques right so we want to talk about some marketing techniques for Facebook we want to talk about three Facebook marketing techniques and it looks like I did spell that correctly techniques but I couldn't spell with or to spell do wot so guys Facebook is very very very important in marketing now you can find anything you need for your real estate business on Facebook now right so the first thing I want to talk about is there are there's a Facebook profile and the Facebook page right so what you want to do is everybody has a profile that's your personal profile that's what you're missing in the morning alright so so the first thing you want to do is you have a Facebook profile and you want to create a Facebook page right so Zenobia what's the difference between a Facebook profile on a page profile your personal profile it has your personal pictures your friends your families and everybody in there but a page is a public profile which is specifically for a business brand or authors or organizations like that and that's where you specifically put your your particular company's information that's the difference exactly exactly so you've got to have a page for your business as a facebook profile your personal profile you can only have 5,000 friends right I remember years ago when I reached my five thousand limit my mom wasn't even my friend she's like I can't be your Facebook profile page does not have friends it has so called thing friends which is your follow man people like you fans and followers so alright so the next thing you want to do is you want is you need to brand your page right you need to brand your page like you need a header for your page right yeah works like your profile pictures profile picture for your business right it does your branding your recognition you have your personal pictures so that way you're consistent you're consistent you've got a logo you're consistent and you can have one of those a header or a pay or not header but a page or logo and then your cover page should be very specific to that page your business could be doing ten things but this particular page is not doing ten things so that's where your cover picture comes into page exactly and you can have that created on Fiverr fve and guess how much it's gonna cost or more it could be five or ten or something like that right so you need a header for branding so that way when people see your ads on different spots and groups and things they'll see that logo and they'll see your colors and know they'll know what's up so on the next thing on your on your page you want to create what's called a pinned post now Zenobia tell them what is a pinned post and why is that important for your page so what happens is when you first create your page the first thing you need to do is talk create a post that talks about your page which is kind of like your about Us section of your website you really want to talk about what your business is what this page is what's the goal stuff like that and then there's an option where you can go and you can do it like pin to pin to top top and that thing always stick on top no matter how many posts you do that thing will always stay on top so every time anybody visits your page that's the first thing they'll see that's really good and if you want to see our page where we sell properties go to facebook.com forward slash investors rehab that don't do it right this second right but already busy right open up another tab okay and go to facebook.com forward slash investors rehab and you'll see our Facebook page for investors rehab now I also have a page for Larry Goins as author speaker trainer coach right so that's facebook.com forward slash Larry H Goins right yeah so oh look I've been made a note here canva.com that's a good idea headers made a name for free that's good thanks for sharing that I appreciate that that's awesome that's awesome thanks Ben so hey while we're on that topic before you move to the next shirt part of part of what we do here is just like Ben just threw out that great little tidbit of information for that other header site or other site that can make headers for you or whatever make sure you guys join the facebook a student group as well if you are students of ours if you follow what we do hop in and request to join the official Larry Goins Facebook student group that way it's a bigger community for you guys to talk to each other help each other out with properties with little things like this as well and it's a really good platform so if you're not on that request to join that's here and when you search for that make sure you search with the keywords of fish Larry going student groups because there's other people out there gank and traffic [Laughter] [Music] anyway back to the next point remark so the next thing you want to do the next thing you want to do after you've had a post you might up to the top describing your business is you might want to have why are you backing out of this so you can take a drink of of your drink from Wendy's okay so the next thing you want to do is you want to you want to invite your friends to like your page right invite your friends and there's a button there you can invite specific friends or you can it'll say invite all friends and that's all you want to do you put when you boil you probably want to do is create a couple of posts first like you know like I just started this page yeah just started this page you know I'm gonna be posted on properties yeah yeah so so yeah you might want to do that and then and then share it with all your friends have them like it like your page right so it gets you some followers and then they can share as well there's nothing here come on so for that alright so invite your friends and then you want to join some different Facebook groups now this is gonna be really really strong not only for for buying property finding property but also for selling properties too why is that important it's very specific to the particular topic or category you're working in like when you are selling property you post your properties on your page of course which also post it on the marketplace and then you also post it on the group's at the same time it's it's great that you kind of get the very specific interested audience and then you can target them and and that's where you kind of generate leads that's exactly right that's exactly right now what you want to do whenever you whenever you join groups is and many had a good idea right there I failed to mention that it's also correct you can you can use announcements to pin post and you can make five of those so but the other other thing you want to join groups and I don't care if you're in Las Vegas and you want to buy properties in LA lower Alabama and what you do is you what you do is you type in like huntsville alabama real estate okay and then search for groups and they'll be Huntsville real-estate Huntsville Realtors Huntsville cash buyers Huntsville private money hustle hard money Huntsville real estate you know wholesalers you know scampi you guys but anyway so you want to search all those different groups right you want to slip him all those different groups and find those groups right and then join those groups and then you can post in those groups and I don't care if you need a boots-on-the-ground person if you're looking for a wholesale deal if you're looking for a deal if you're looking for somebody to co-host sell a deal with because you could Co wholesale deals with people one person brings the property the other person brings the buyer right and and if you have questions if you need help like maybe if you are in Las Vegas and you're just starting to buy an Alabama maybe you don't know what the laws or rules and regs are about seller financing or host selling or same-day closings or assignments or whatever you can ask those questions with local people right there in the market okay so next thing after you joined the groups you want to post to the group's right right why would you do that it is free that's what we're talking about now now there's a lot of other things you can do with Facebook where you can where you can pay right you could do boo booster post you can pay PPC and those are all great but what we're talking about today is free stuff right it's free stuff right so yeah man he says that we say the money's in the list but the real money is in the groups those are active people that are actively doing business right now and and as you continue to post and comment we're going to talk about that and you will eventually be able to move people over to your own buyers list but you're gonna use Facebook as a buyer's list as well right at least for a while right at least for a while but you want them everywhere okay so you want to join groups you want to post to groups and then you also want to comment on other people's post as well right why is that important in directions yeah interaction and engagement right and it's very important to respond to your own comments like on post comments to that builds trust the credibility for the community people who are just seeing the pause they see like ok these people are responding they don't consider you as a scammers some people will write and there are haters out there right yeah we had a hater this morning yeah don't don't jump on responding to them right away take that as a feedback fix your things you know we we had someone this morning that posted or maybe yesterday or something I don't but let me tell you something guys we we push everything on all of our stuff right my profile my facebook page the investors rehab page all of the groups the marketplace everywhere I mean I got to tell you we probably get I would say 50 to 100 comments of a hundred comments people actually you really have this property or nots cameras all around like something they would actually ask you can you add me to your buyers list this has happened some really genuine leads just by responding to the face fragments people despair kind of they they slag off like they would post everywhere but they would not stay active in responding in and and like Zenobia just said you want to use any kind of negative you know hater comments as feedback so you can eliminate that like we have a standard I want to call it a byline but at the bottom of the properties you post we have a standard little byline that tells about who we are and one of the haters yesterday or today said you know this is a scam lender because we had in our ad that we only accept cash buyers these properties don't you know banks won't lend on own houses that need work and and that sort of thing so and they also come in and said there's no interior pictures sounds like a scam to me so we changed our little byline to say I mean we didn't have the name of our company we didn't have anything about what we do we're talking about the property right we have wholesale properties blah blah blah so we changed the byline to say investors rehab has been wholesaling properties over ten years now I've been doing it over thirty years but I figured people would think thirty years there's no way right so I changed 30 to 10 just so it would sound more believable to people right when in reality I mean investors rehab has been 14 yeah yeah itself right so so we did put put ten and you know has been wholesaling properties over ten years to homeowners and investors who want to fix and flip and rent out property and we also put in there since the person was negative and said sounds like a scam there's no interior pictures we also put you know for more pictures including interior as well as other detailed information please call Daniel our asset manager right so that hopefully that will help eliminate some of that as well if you can answer the questions up front and understand what the objections are you know that's gonna really really really help you to prevent the negative comments right also what will happen to is the more people see you responding the more that people engage with your company you'll have other people start to attack well attacks not a great word but comment for you on these other hater posts so the stronger that you can build your own pages and where people know and they interact and they know how you do business and they follow you consistently I don't wanna say religiously but definitely consistently then they'll start responding to comments like that with you and sometimes even for you because maybe they see them quicker than you could so that's another thing that is just a building yeah it's really positive whenever you can jump on those comments and things like that yourself put the pictures when you are posting on Facebook you only allow ten pictures right so you can't really put every single interior and exterior and yard and all that good and bad stuff right so you can only put limited stuff but then you talk about that how to get more stuff right what listen the purpose of running an ad I don't care if it's on Facebook or Craigslist or Ebay or PPC or whatever the purpose of running an ad is to generate a click write is to generate a click generate an inquiry right you're not gonna give them everything including the contract and closing cost and all that stuff there's right the purpose of it you know it's just like any kind of marketing if you're sending out an email right the the purpose of the headline or subject line is to get you to read the first paragraph for the purpose of the first paragraph is to get you to read the second paragraph which is it click write or to click write and if you notice like the email that we sent out for this is very short and sweet right it's very short and sweet right oh we heard something in one of the books that we read recently I mean don't say five words when three will do just get to the point people are in a very fast-paced environment these days and they want to know what you who you are and what you're about very quickly so they can kind of make a determination as to whether it's something that they want to follow or not and you when you're building these and you guys are just getting started you can't take cater to everybody everything that you do is not going to suffice everybody out there's needs but all you're looking to do is serve one you know start with one serve one serve the next serve the next that is true so now let's do this let's and it looks like I just made a comment what did I say contact us in our office Allen touched him Daniel stop making facebook comments I don't think he's trying to say the person who won the course whoever it is anyway and reward the course he probably thinks he's responding to it who an ad exactly he's responding to an interested buyer so what he's not let's talk now about selling properties for free on Facebook okay because we've sold a lot of properties with free leads on Facebook now let's talk about this the first thing you want to do is you do want to have a page to buy and a page to sell right so like our page to sell as investors rehab so you want to have that page you want to have the graphic you want to invite your friends you want to have a pinned post we're not going to go through that again but you know the drill right so first of all where do you post your properties for free where's the best place to post them marketplace and then like Larry said connect to as many groups as possible like right now we are connected to almost hundred groups and then how many almost hundred but we kind of strict ourselves to Caroline are specific and and the nearby states so we only post to marketplace plus 65 to 70 groups along with the marketplace and then after you post on the marketplace there's an option where you can share it to all your pages your profile and that kind of gives all your friends the you if they have not already liked your page if you it's very important to share it to your personal profile too so whenever all your instance even they can further share to their friends and that builds to change that's exactly right that's exactly right so you start out you post it on Facebook marketplace right and and then once you post it to marketplace you're gonna drive people back to either your page or profile or whatever but then you're going to you're going to share it on your page and in other groups as well right now in the groups when you share it in groups and put it in your groups with the groups there's groups for real estate there's groups for like what is it called myself right very specific to real estate like in general wholesale real estate they use of real estate connectors and some would be like very area specific like Gastonia real estate so guess when you're buying sale group we kind of go in every single one of them except for the part like we don't go something in Dallas or something in Florida we know about properties are very specific so we kind of stay in areas specific right yeah and it's not it doesn't have to be real estate only we kind of target the online yard sale buy and sale and all kinds of because you never know what what kind of traffic that's exactly right that's exactly right it's real estate groups buy sell trade groups all that stuff like like Charlotte Charlotte Marketing Group Charlotte swap groups Charlotte micelle you know used stuff whatever whatever you know what I'm saying so all those different kind of things are our groups that you could share with but I will tell you this most of your haters are gonna come from the general groups like you know like if you let's say you're in Jackson Mississippi Jackson Mississippi buy sell swamp Group right you're not going to get a lot of haters on the Jackson Mississippi real estate wholesalers group right right cuz they understand they know they're not gonna say oh this is a scam and all that good stuff right that's that's just not gonna happen because they know they know what's up right they know what's up exactly there's a lot of different kind of groups a lot of different kind of groups but he made a really good point earlier to make sure that whatever they address as the hater you fix or are you at least if it's something that is just completely irrelevant then you can address it in your response to them but like the guy or the guy or girl whoever it was that was trolling us or hating us we made those corrections before we address so you can take everything that somebody says with a grain of salt see if there's ways for you to improve or or address those concerns on the front end so that you don't have them again yeah it's very kind of thinking fix your own ads just jumping on and responding hey we are not scammers just that it's good to kind of sit back and fix yours right it cannot be and create a trail they might reply it back and you can trail of argument or it might stop so really I mean that's that's the goal is to address it and stop and turn the hater into a fan because they see that you're legitimate that's right that's right but but sometimes I mean haters are gonna hate right you're not the more haters the better your doing right you can't please 100 % of the people 100 percent of the time right there's no way there's no way right so that's awesome that's awesome so yeah Manny just mention something about liking other people's posts right like like there's an OBS said a minute ago you want to comment on other people's posts but you can yes like their other their post as well and then also when you comment when somebody makes a comment and then when you reply it sends them a notification that you know Larry Goins responded yeah Larry Goins reacted or some I responded to your post right so yeah so so those are all these things to create more interaction and the more comments you have the more you reply the more comments you're going to keep getting over and over and it's going to really turn it into I don't want to say a viral post but it really boost it up a lot and it'll boost your own page your own your own account and all that good stuff as well right yep and all of this is building trustworthiness and credibility that's exactly right it creates a lot of interaction and all that good stuff now Zenobia what other kind of advice would you give somebody marketing on Facebook follow everything that we talked about today it kind of takes time give it some time it's time some you know respond to the questions respond to the comments and it's not gonna be like today you post it and tomorrow you'll sell that property so yeah it does take some time it takes some time to build some traction guys yeah it does take some time to build some traction and you're not going to just you're not going to just you know get deals overnight like [Music] now you do have to be careful in groups there's some people out there to start groups just to be able to promote their own stuff yeah right so if you get on their group and all of a sudden you start you know click here click here get on this list get on business let me tell you this I've got this about well I've got that available you know selling all kind of lotions potions right and you're going to get yeah when people are seeing that you get a lot of traffic they will comment on your post saying you know hey have you tried this go to this website right so be careful with all that and thanks Courtney for pointing out we have an upcoming three-day right we do is next week yeah and we have we have three and a half seats left we it is filling up someone sitting on a lap I sent out an email yesterday we are getting close to our cap for this event and it's Charlotte events are notoriously the ones that sell out first this is our home base this is where we are a lot of people like here in information about investing you know in their backyard so if you're in the Charlotte area then you know this is what all of our events are the event for you whether we're in Charlotte or not because it works wherever you are but we are because this is our home base these events through sellout quicker so make sure if you haven't reserved yet you go to Larry Goins live.com and reserve your seat for you yourself your business or your friends whoever it is you want to come because we are quickly approaching that cap of seats and I'll have to close down registration we've got just write out a week next week is the event it's a Thursday Friday Saturday event um so make sure that you plan for that appropriately it's not Friday Saturday Sunday s Thursday Friday Saturday and like I said we're getting ready to cap out so if you have held to the last minute to make your registration you need to get on that Larry Goins live.com or you can call the office eight oh three eight three one two eight five eight that's awesome thanks Courtney yes Courtney thank you so much and thanks Shauna we appreciate that yes she does know us personally that's really cool that's really cool and you know I like what Jasmine said it's much you know she's much more interested in building a relationship than selling somebody a dream and that's so important you know we talked about putting people in principles before profits when you do that everyone profits I tell people even in my three day events we're going to talk about this we're going to talk about you know making sure you do business with people that are relationship driven right instead of transaction driven that's very very very important so guys thank you so much I appreciate it yeah Jasmine we wish you could be there as well so Toby others yes have others and now they'll be in Charlotte because we don't travel anymore no we decided we decided we were going to create a business that was based on our lifestyle and what we wanted to do and we already travel enough so we're going to be in Charlotte forever and ever amen as far as our three-day events go so I'm just I'm excited for us to be able to to be able to fulfill events and help people and coach them and mentor them but also do it to where we don't have to travel and spend time away from our families as well that's right yeah so that's really cool so if you want to check out that go to Larry Goins live.com or eat 7-7 Larry go and zenobia will answer the phone please share this video if you got a lot out of it please share this video we'd appreciate it and get a chance to win the ultimate buying and selling machine that's our flagship course that we sell for twelve hundred eighty eight bucks we've sold thousands of them over the years yeah for twelve hundred eighty eight bucks and one lucky person is going to win it next week right so thanks a lot guys you guys got anything else any parting words there are I have no words of wisdom today so thanks a lot guys we appreciate it gives Adobe a big hand give her a shout out thanks a lot guys last week