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hey there this is vlad from the insurance sales lab in this video i'd like to show you a sales strategy that will help you close more sales so if you are a insurance agent who sells pnc insurance or life insurance health insurance it doesn't matter what kind of insurance you sell this strategy will work for you so let's suppose you get to the end of the call and you know that the prospect currently pays 115 per month for their car insurance and renters insurance what you want to do is not just reveal the price and say all right john our price is a little more expensive it's 20 more and here's why you should work with us you don't want to do that instead what you should have done earlier in the call is you should have separated yourself from whatever company they're with right now and explain how the coverage that you're giving them is different and better than what they currently have with their company so that's something that should have done been done earlier in the call but now that you're closing up the sale don't compare your price to whatever they pay because remember whatever price they gave you could be inaccurate they could be just setting the bar really low and they're thinking man if i say i pay 115 dollars even though pay a lot more then this person is going to try to beat my price you have to be mindful of that or they could just be making a honest mistake they think they're paying 150 when in fact they're paying more regardless of the circumstances you never want to compare your price to their price if you're more expensive if you're saving them a lot of money different story you should highlight how much money you're you're saving them but fundamentally when it comes to presenting the price here's a very simple way to do that you would say john after finalizing all your discounts your price came back to be surprisingly really low and they'll be thinking geez i wonder what that price is and you say before all the discounts were applied for your car insurance and your runners insurance it looks like it was going to be about 230 dollars per month for your insurance so you give them a high price first and then you say however since you don't have any accidents no tickets and we're bundling your policies together and giving you the multi-line discount your price drop down to be only keyword only 135 dollars per month for your car insurance and your renters insurance which is a really good price and there are two ways you can get this started the first option is and then you give them the two options that they can use to get started once you reveal the price you don't want to stop and say so what do you think because they'll just say yeah email me the quote i'll think about it but as soon as you present the price it goes straight into asking for the sale i know there's a few nuances in here that you're probably thinking about okay what if your price that uh is uh showing on the screen the 135 is the only price you see you don't see the price before all the discounts i recognize that that's the case for some agents and some carriers so what i would do is estimate how much more would it be without all the multi-line discount without the good driving good student discount whatever discounts that you're that you applied and if it's too complicated to come up with that number then add an extra fifty dollars or an extra hundred dollars so that you can give them a before price and then after price this is a strategy that is used worldwide the biggest retailers use it all the time they they you walk into a grocery store or clothing store and you see regular price discounted price regular price today price regular price club price there's always a before and after people like to get good deals so if all you do is just say our price is 135 that doesn't look compelling at all so what you want to do is say before the discounts were applied it was going to be this much 230 dollars however because of the following discounts your price came back to be only 135 per month that's a really good price and then you need to call it a good price and then you transition to the next step that's a very simple yet very effective sales strategy that you should be using on every call and if you're not doing that then you're you're not taking advantage of all the sales strategies that you could in order to close sales in the first call what i just covered is just one small little detail that is included in the six step script of the one called close this six step script to the one call close is without a doubt the most powerful sales script that exists in the insurance industry this script teaches you how to call any lead whether it's an old lead or new internet lead and walk the person through a conversation and close the sale in the very first call even if your price is more expensive so we cover the hook we cover building value how to explain coverage we cover multi-lining policies so you can bundle home and auto together we covered the cost presentation and then asking for the sale overcoming objections closing the sale and then how to get referrals from the new clients that move their insurance to your agency so if you'd like to get access to the six step script to the one call close then you can do that by registering for the one call closed master class all the details are right below this video that you can click on the link put in your information and be enrolled in that class in a matter of minutes so if you're an agency owner or a team member who wants to write a lot more business than what you're writing right now without a doubt the one call closed master class is the most comprehensive and the best sales training that you can get for yourself or your team go ahead and do all the research that you want by reviewing the information below this video and i hope you enroll it will it will be something that will help you close more business with that being said if you like this strategy and you want more information and more sales strategies just like this stay tuned and i'll post more content just like this see you soon you