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hey everyone my name is Ron Sega I'm a freelance designer and also the co-founder of Prospero glad to be with you here on the envision YouTube channel today we're going to be speaking about how to write winning proposals and what I've learned over the years so let's get to it [Music] before we dive into how I write proposals which I spend like 16 years trying to perfect this and also learn from best-in-class freelancers and other design agencies I want to mention two points that I think are important one of the best advice that I got from like top freelancer was that a proposal should never surprised the client right before you sent out a proposal you probably met with your client or had some kind of a phone call and during that phone call everything that your agreement should be covered what you'll be working about what's the budget or ballpark price for the project so that when you send out a proposal that's basically a document that meaning to sum up your conversation and kind of seal the deal but it's not the first time that they'll discover something new about you second thing is everything that I'm trying to do both in the meeting and in the proposal is designed to make the most out of the project meaning that I will be able to charge the highest price possible and I'm doing this by using a strategy called value pricing now value pricing is something that we can discuss like hours and we're not dedicating this video to value pricing but the key concept here is that you are not kind of selling achromatic commodity right you're not selling website you're not selling apps but rather you deliver value great value to the business that can really you know increase the revenue increase their their value ability you know that you're going to transform their business and that works much much more money than you know a website where a specific deliverable so I mentioned that now because it does relate to how I'm building the proposal and also how long pricing my project all right started deep into the hunt proposal itself now I'm aiming for a simple one one page document very simple structure with five sections and the reason that I do this is because nobody wants to read like a twenty page proposals with a bunch of terms and condition long Texas you know nobody wants to read this so if you want to have a chance of people actually reading what you're what you're sending them and trying to sell them then you should probably send something that's readable and for me you know as a designer in general I think that if you can if you can say something with less words then you should probably do this and simplicity wins so first section in the proposal is kind of an overview and an overview means...