Add Logo Design Quote Digi-sign with airSlate SignNow

Add Logo Design Quote digi-sign

when it comes to presenting logo designs to a  client my most successful logo design projects all   had something similar in common the first thing  that i did at the very start of a presentation was   i reminded the clients of two important things now  you can do this verbally in text or within your   presentation visually firstly the client should be  reminded of what a logo design is and what makes a   good logo design the logo should be timeless it's  simple and it's not the brand but an extension of   the brand and so on reminding them of the logo  design principles and what makes a good logo   design it would actually help to limit the amount  of subjective inputs they have or they think they   can have so maybe kick off the presentation by  quickly demonstrating three to five key attributes   that make up a successful logo design and why they  are important yet the most important thing to do   is to remind the client of the problem that they  have it's that thing they hired you for in the   first place you weren't exactly hired to make  a quick little squiggle in adobe illustrator   so early on in the presentation maybe  talk about their goals of the project   so it could be something like your logo is going  to help the brand cut out to their own space   within the new sector or might be something  like is going to help them compete with their   main competitor at this point in the project you  should know all the project goals inside out but   yeah just remind the clients of that fundamental  problem that you're here to solve the next trick   that goes down really well with clients is the  brand color split screen when your slideshow   or pdf presentation actually gets to the section  where you show the logo designs start off with the   brand color split screen now if your client has  a very strong brand identity then they will have   a main color for the identity so have half of the  screen in that color and with the logo in whites   on top of it and then the other side in white  and the logo of the brand color clients typically   strongly believe in their brand and so this slide  or page in your presentation will often resonate   really well with them and from here you can go on  to show you know the logo in different mock-ups   and situations but it's really important or  really good to start with that split screen   brand identity here's the next thing that i  noticed that really helps create conversation   and kind of broke the ice in a presentation  show the logo in unique and cool situations   via mockups now what i mean by this is to have  the logo on say a pen make a badge with the logo   on and just show interesting situations where it's  being used not only does this help them visualize  ...