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Questionnaire on construction form

designing a questionnaire there are five steps to designing a questionnaire define the problem plan how the survey will be administered write the questionnaire disk check pilot survey it can be tempting to leap straight to step 3 and also to miss out steps four and five but this will result in a substandard questionnaire in poor data helen sells choconutties she has asked us to help you design a questionnaire to help you develop a new product we will use this as an example to illustrate the steps step one to find the problem we can do this by answering these questions what is the purpose of the questionnaire this is important whether we are working for someone else or for ourselves who is the target population in other words who would we like to ask if we could ask everyone who matters what is the information going to be used for what exactly do you want to find out think about what are possible sources of variation the purpose statement for helen is helen is planning to introduce a new chocolate product she wants to find out what type of chocolate product is most likely to be successful in the market helen is most interested in attracting new customers so the tiger population is people who don't already buy choconutties but do buy chocolate the information will be used to help helen develop new chocolate products Helen wants to know specifically what chocolate fillings are popular and which kind of chocolate is preferred by people who spend a lot on chocolate Helen thinks there may be variation and chocolate preference between men and women and wishes to design specifically to each market so we'll need to ask if the respondent is male or female step 2 plan how the survey will be administered we can choose between phone personal interview written or online questionnaire these methods each have different advantages and disadvantages the method of administration effects the types of questions that can be asked for her budget and because Helen wants to reach more than just current customers Helen wants to use an lines survey method this will make creating the questionnaire and doing the analysis much easier step 3 write to the questionnaire take each of the things you want to find out about and write a question for it there are many potential pitfalls and writing questions these are covered in another video writing good questions questionnaires structure is important a good questionnaire should be interesting easy to answer in respectful an informative title clear introduction and interesting well-organized questions help the respondent to keep answering the introduction needs to explain why the data is being collected and for whom this should also explain about confidentiality of the responses interesting questions near the beginning helped capture the attention of the respondent in a variety of question types can help maintain interest the demographic questions like age income and gender should be left to the end clear instructions and sensible grouping of questions by type or topic make the questionnaire easier to answer a questionnaire must be ethical you must be careful not to ask questions on sensitive subjects without getting proper if the call approval or advice be respectful of the person's time by only including relevant questions and say thank you at the end step 4 district look at your questionnaire as if you are seeing it for the first time read the instructions and fill out the answers see what could be confusing make sure your spelling and grammar are correct go through the list of things you wanted to find out and put text next to the questions that provide that data look closely at any questions with no tech and decide if they need to be in the questionnaire consider how you would record the responses generally you make a table or spreadsheet with a row for each person in a column for each question check to see that your questionnaire is easy to code like this because Helen is using an online survey provider much of this will be done for us now you is what you found out from your district to correct your questionnaire ready for step 5 pilot survey this is where you get some peace to answer your question ear these responses will not form part of the actual survey watch while they fill out the questionnaire note anything that seems confusing to them look at what the people have written ask them if they found any of it confusing boring or annoying thank them if you've done a large pilot survey you could do a quick analysis of the data see if there are any questions that several people answer other - this might mean that you need to add another response alternative and that question use what you found out from the pilot survey to make changes to your questionnaire if you make lots of changes to another disk check in possibly another pilot survey you want your questionnaire to be good if you follow these steps you should end up with a high quality questionnaire relief for administering which will result in better data this video was brought to you by statistics Learning Center visit our website for more resources to help you learn