Countersign Sponsorship Proposal Made Easy

E signature event sponsorship proposal template

I get tons of requests and questions and emails every day for more information about the sponsorship proposal sponsorship packages so today's video is but the five components of a winning sponsorship proposal component one keep the introduction short how short three sentences short nobody reads your eight page introduction anyway your mission vision history CEO biography leave it out or summarize it in three sentences pick the three best sentences that summarize and describe who you are as an organization and move on move on to what component to the 50% rule this is a rule that I developed to force organizations to shift away from mission vision and the ASP towards what sponsors really want and that's audience data no less than 50% of your sponsorship proposal should contain audience data I like to aim for at least 25 data points or more middle-class baby boomers families not audiences you have to get granular and know exactly who your audience is it's as simple as this no audience no sponsorship what does your audience value what are they trying to achieve what kind of purchases do they plan to make you have to know who your audience is and why a sponsor should care about that audience component number three understand your prospects motivation otherwise known as your cause is irrelevant I know what you're thinking nobody wants to hear this your cause is very important to you as an organization if you work for the charitable or not-for-profit sector but remember companies are required to make a profit and they do that by selling products or services to their ideal customer now their ideal customer may care deeply about your cause but to present your sponsor with a description of how you're going to change the world or express your mission is missing the point of sponsorship and it's missing your prospects of motivation you probably have a great cause a great sports team an award-winning building that you want to put a name or a logo on but none of that matters if you don't attract your sponsors audience sponsors want to connect with your audience and unique ways that give your audience more of what they want or help them overcome an obstacle or inconvenience without audience data without being able to connect with your sponsor in a meaningful way based on their motivation you're just guessing in what they want component number four only include exactly what your sponsors want and nothing else no grids no guessing definitely no gold silver and bronze no little cutouts asking your sponsor to complete a form and send back payment only include exactly what your sponsors want and nothing else I know what you're thinking how do you know what to ask your sponsors for unless you talk to them but isn't a sponsorship proposal meant to proceed a meeting absolutely not you must talk to your prospect before you send a proposal never send an unsolicited sponsorship package in fact don't send a sponsorship package at all until you have your prospects explicit permission to do so number five examples and case studies this is what should replace the grid the gold silver broadens the the list of things your sponsors can purchase share an example of how you helped to sponsor sell more products engage their employees grow their database or achieve some other measurable objective remember no sponsors want a tweet or a logo or to give out a sample or stand at an exhibit booth all day these are means to an end logo placement is means to an end sampling is a means to an end and it's your job to prove to your sponsors that you can deliver the absolute best case studies are those that connect your audience to your sponsor in a way that's meaningful to both of them don't have any case studies get them the bonus tip the one point the one strategy that trumps all other strategies is to remember that the sponsorship proposal does not make the sale you do so talk to your prospects and leave the sponsorship package at home thanks for tuning in I'm Chris Bayless of the sponsorship collective